Job Title: Head of Corporate Partnerships & Special Events
Reports to: Fundraising Director
Responsible for: Senior Corporate Partnerships Manager * 2, Special Events Manager, Special Events Assistant
Department: Fundraising
Purpose: To develop and implement the strategy and budgets to maximise net income for Anthony Nolan from Corporate partnerships and Special Events; lead on key partnerships; manage the Corporate Fundraising team to deliver agreed objectives.
Background
Anthony Nolan is a pioneering charity that saves the lives of people with blood cancer. Every day, we match remarkable donors willing to donate their bone marrow to people who desperately need lifesaving transplants. We operate the UK’s bone marrow register with over 508,000 potential donors. Last year we gave over 1,200 people the chance of life and our goal is to save the life of everyone who needs a bone marrow transplant. An example of the impact of our work can be seen in Lucas’ story www.vimeo.com/68129582
vimeo.com/68129582vimeo.com/68129582and on our website http://www.anthonynolan.org/8-ways-you-could-save-life/raise-money/how-your-money-will-save-lives
Our Fundraising income has grown rapidly from £4.6m in 08/09 to £12m in 14/15. The Corporate and Special Event income is budgeted to be £688k of this in 14/15, and is forecasted to be above budget. Our emotive case for support works well for all audiences and we are fortunate to benefit from very strong support from people who have a personal connection to our work. We implement holistic supporter development where we look to build long term relationships with supporters, enabling them to help the charity in a range of both financial and non-financial ways. Our guiding principle is to work in the way that is best for our supporters, so we work collaboratively across Fundraising without siloes, sharing contacts and actively cross selling all opportunities.
Our Corporate and Special Events Fundraising strategy focuses on building relationships with companies to secure sponsorship, donations, CRMs and charity of the year partnerships. We have a strong track record in out performing charity partnership targets. Our Charity of the Year partnerships with Wilkinsons stores raised £1.67m in 2011, double the previous year’s total and smashing the £1m target. In 13/14 we raised £130k with Virgin Money, exceeding the £100k target. We look to maximize opportunities from personal links within companies, particularly where a staff member has had a bone marrow transplant or needs a transplant donor.
We have had a number of successes with media appeals, including being one of the ITV Text Santa 2012 beneficiary charities (raising £919k) and have a current year long media partnership with Trinity Mirror group.
Our Special Events programme includes our flagship black tie event, the Daisy Ball. Now in its 20th year, the Daisy Ball raises over £350k pa and is attended by c800 people each year. The Special Events programme also includes an annual Golf event at Sunningdale and a Carol Concert in London.
We have recently won a six figure partnership with a major retailer for 14/15 which will launch in September 2014. The Head of Corporate Partnerships will oversee the successful delivery of this partnership, along with driving the new business strategy and pipeline and managing the work and personal development of the team. The Corporate Fundraising programme is supported by Anthony Nolan’s Trustees (many of whom are on the Daisy Ball committee), our CEO and our senior staff.
It is an exciting time to join Anthony Nolan – our brand awareness is growing and will be strengthened further by a current brand refresh project due to complete in October 2014. The charity is committed to supporting Fundraising and we have ambitious plans for growth in income, the number of people we add to the bone marrow register and the lives that we save each year.
The Corporate team currently consists of two Senior Corporate Partnership Managers, a Special Events Manager and a Corporate Assistant.
This is an exciting opportunity to grow corporate fundraising for a charity with an emotive cause, innovative plans for the future and an organisational commitment to fundraising. We are looking for an experienced corporate fundraising professional who has an excellent understanding of audiences, techniques and best practice, and who has the drive and enthusiasm necessary to maximise the full potential from Corporate partnerships and Special Events.
Main Responsibilities:
1. To develop and implement the Corporate Partnerships and Special Events team three year and annual budget / plans, reflecting best practice in new business prospect identification, cultivation and solicitation; and in account management of corporate partnerships and delivery of Special Events.
2. To lead on the New Business strategy, including preparation of new prospect pipeline list and delivery of a portfolio of major corporate prospects, including playing a lead role in pitches and conducting negotiations with corporate funders
3. To oversee the effective account management of corporate partnerships, ensuring net income is maximised, a high level of customer service is achieved and media/PR opportunities are delivered
4. To ensure the Special Events programme is delivered to meet attendance targets and net income budgets; and assess opportunities for new events.
5. To build good relationships and manage high level relationships with key Corporate contacts
6. To produce monitoring and evaluation reports on the performance of specific partnerships and performance against overall budget and KPIs, producing recommendations for corrective action as appropriate
7. To manage the work and personal development of the Corporate Partnerships and Special Events team, to ensure they meet net income budgets and agreed cross organisational objectives.
8. To maximise opportunities (as appropriate) to cross-sell other Anthony Nolan financial and non-financial offers including events, recruitment to the Donor Register and brand awareness.
9. To liaise closely with the other Fundraising Division Heads of team to ensure all opportunities are maximised and play a leading role in the Fundraising Division Senior Management Team.
10. To liaise closely with the Head of Communications to ensure media and PR benefits from corporate partnerships are maximised
11. To ensure all areas of the Corporate Fundraising team’s work comply with charity law, regulations and best practice particularly with regard to Corporate partnership contracts, processing of income and Data Protection.
12. To represent Fundraising on appropriate cross organisational groups
13. To represent the charity at external events as appropriate.
14. Any other duties as required by the Director of Fundraising.
Person Specification
The following attributes are considered essential for the job:
1. Significant experience and understanding of best practice in Corporate fundraising
2. Understanding of best practice in Special Events fundraising
3. A demonstrable track record of both securing and providing effective account management of six figure Corporate partnerships, demonstrating financial acumen to identify and develop partnerships.
4. Experience and a track record of successfully developing high level relationships within Corporate partnerships
5. Experience of developing strategies and managing budgets
6. Experience of line management of one or more team members
7. Excellent communication skills, both written and verbal, including strong presentation skills
8. Strong negotiation and influencing skills
9. Drive, enthusiasm and determination to deliver challenging budget targets.
10. Ability to work well under pressure and meet deadlines
11. Ability to work well within a team and also on your own initiative
12. Knowledge and understanding of charity law, Gift Aid regulations and Data Protection regulations
13. Enthusiasm and commitment to Anthony Nolan’s mission and values, and for fundraising as a discipline.
Conditions of Employment
1. 35 hour week, Monday to Friday
2. Salary as advertised
3. 27 days’ holiday per annum
4. Free life assurance and Contributory Personal Pension Scheme with 6% employer contributions
5. Interest free travel loan
6. Free private health insurance
7. Staff restaurant and sports and social facilities
8. Employee Assistance Programme