Supplemental Outreach Initiatives
(June 1, 2011 to June 1, 2012)
FCC Menu Categories
1. Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions;
2. Hosting of at least one job fair;
3. Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities;
4. Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues;
5. Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment;
6. Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e., outreach that is not primarily directed to providing notification of specific job vacancies);
7. Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting;
8. Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions;
9. Establishment of a mentoring program for station personnel;
10. Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting;
11. Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting;
12. Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose membership includes substantial participation by women and minorities;
13. Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting;
14. Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination;
15. Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions;
16. Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.
Menu Category (select # fromList above) / Brief Description of Activity, Including Date(s) and Station Staff Involved
1
/ Stations Reporting: KUED
Date: August 24, 2011
Participants: Christy Dunn, Human Resources Officer, Kasey McRae, General Manager Assistant
Host: KUED (University of Utah Job Fairs)
Participated in the University of Utah Student Fair. Visited with students and fair visitors about available internships and career opportunities in broadcasting as well as current openings.
1 / Stations Reporting: KUED
Date: 10/4/11 & 2/7/12
Participants: Christy Dunn, Human Resources Officer, Henri Prater, Staff Consultant
Host: KUED (University of Utah Job Fairs)
Participated in University of Utah Career Fair. Visited with students and fair visitors about career opportunities in broadcasting as well as current openings.
2 / Stations Reporting: KUED
Date: August 23 and 24, 2011
Participants: Mary Dickson, Community Outreach Manager; Ken Verdoia, Production Manager; Henri Prater, KUED Consultant
Host: KUED
KUED hosted an Intern Fair at the University of Utah Communications department to discuss fall internships and other career opportunities at the station with students.
2 / Stations Reporting: KUED
Date: Winter (2011) and Spring (2012) Semester
Participants: KUED
Host: KUED
Representatives from KUED’s Creative Services, Web and Production Departments held internship fairs in the Communication Department to disseminate information about internship opportunities at the station.
2 / Stations Reporting: KUED
Date: 2/28/12
Participants: Christy Dunn, HR Officer; Denise Nesi, HR Assistant; Ken Verdoia, Director, Production; Henri Prater, Staff Consultant; Phil Titus, Dir, Engineering
Hosts: KUED in conjunction with the Utah Broadcaster’s Association
KUED in conjunction with the Utah Broadcaster’s Association hosted a broadcasting job fair at the University of Utah Union Building on February 28, 2012. As co-hosts, station and Human Resources personnel assisted in the event by: participating as a member of the community outreach committee, attending planning meetings, creating flyers, placing an ad in the University of Utah Student Newspaper; running on-air announcements of the job fair, placing notice on the station website, creating a job fair booth, distributing multiple handouts and gifts, and visiting with booth guests about careers in the broadcasting field and procedures to apply for station positions. The fair was considered a success in terms of attendance and interest.
4 & 10 / Stations Reporting: KUED
Date: Ongoing
Participants: Michael Dunn
Host: KUED
KUED’s General Manager, Mike Dunn, frequently meets with community organizations and educational institutions, often giving presentations regarding station activities, the broadcast industry in general, and information regarding career opportunities in television and KUED. The General Manager also counsels with students and individuals seeking information regarding a career path in the broadcast industry.
4 / Stations Reporting: KUED
Date: Ongoing
Participants: KUED Staff as assigned
Host: KUED
KUED staff members provide tours of the Eccles Broadcast Center, which is the building that houses KUED. Examples: A group of latino students from Humanities in Focus (documentary production class), Community Outreach Tour of KUED-TVfor elementary school students from the Adelante School in Salt Lake City, serving diverse and economically challenged students; 25 students and parents; tour of the station for 20 freshman Communication students to discuss careers in broadcast; tours with donors including one with a donor and young men he mentors. The tours include a discussion regarding careers in the broadcast field and what type of training would be needed. Tours include a view of the studio, production sound booth, etc. and the KUER Public Radio Station. Tour visitors also visit KUED’s community affairs program, “Contact.” Tours are conducted about once/month.
4 & 10 / Stations Reporting: KUED
Mary Dickson, Director of Creative Services was involved in the following outreach activities for this past year:
These community events allow Mary an opportunity to discuss the station and answer any questions that may arise about jobs at the station.
Host: KUED
Date: June, 2011
Participants: Mary Dickson
Met with disabled U of U students on broadcast job possibilities.
Date: August 2011
Participants: KUED
KUED hosted a booth with Ready To Learn, Diverse Voices and V-me information at the Bountiful Summer Fest.
Date: August 2011
Participants: KUED
KUED hosted a Ready To Learn booth at the KSL Book Festival and gave away books to participants.
Date: October, 2011
Participants: KUED
KUED hosted two educational resource booths at the UEA convention promoting KUED’s Ready To Learn Initiative and KUED’s participation in the PBS Teacherline and Teachers professional development program.
Date: November, 2011
Participants: KUED
KUED kicked off its annual Reading Marathon, encouraging kids to read.
Date: December 2011
Participants: Mary Dickson
Met with refugees from Iraq on job possibilities in the broadcast industry in Salt Lake City.
Date: January 2012
Participants: Mary Dickson
Hosted three visitors from Saudi Arabia on the media.
Date: February, 2012
Participant: Mary Dickson, Mason Jones, Henrietta Prater
Hosted a screening of “Not in Our Town”: Class Actions about students standing up to hate and violence. A panel with four high school students followed.
Date: February, 2012
Participants: KUED
Public screening at the U of U David Eccles School of Business for “Ethically Speaking”, KUED documentary profiling Utah business leaders.
February, 2012
Participants: Mary Dickson
Hosted visitors from India, Pakistan and Khazikstan on media.
Date: March, 2012
Participants: Mary Dickson, Mason Jones
KUED hosted a screening for Utah’s Vietnam War Stories at the Salt Lake City V.A.
Date: April, 2012
Participants: Mary Dickson
Hosted seven visitors from Iraq to discuss media and civil society.
4 / Stations Reporting: KUED
Date: August 4 ,5, 6, 2011
Participants: Jacqui Voland, Elise Peterson
Host: KUED and Bountiful Davis Art Center
KUED was a media sponsor and children’s activity host for the Bountiful Davis International Summerfest. Volunteers from 4H, United Way and KUED worked with children on activities focusing on the themes of the international performers. General Manager, Michael Dunn and Creative Services Director, Mary Dickson, served as emcees for the event and discussed and promoted KUED and KUED programming.
4 / Stations Reporting: KUED
Date: Jan 14, 2012
Participants: 2200
Host: KUED
KUED invites children pre-school through 6th grade to participate in the 19th Annual Reading Marathon. KUED's 19th Annual READING MARATHON, running November 14th through December 3th, 2011, encourages children and their families to spend quality time reading together. The literacy event is in partnership with Utah's public libraries and community agencies, including Salt Lake Head Start, Boys & Girls Clubs of Salt Lake, Utah PTA and many more. During this event 250 volunteers including Boys & Girls Club, Utah PTA, Y2Y and Eagle and Girl Scout volunteers host the booths and volunteer for a variety of tasks.
4 & 10 / Stations Reporting: KUED
Date: Events throughout 2011 and 2012
Participants: Mary Dickson, Director, Creative Services
Host: KUED
KUED’s program “Contact” regularly features guests who regularly offer job training and volunteer opportunities to the community at large.
5 / Stations Reporting: KUED
Intern/Date: Lavonne Shirkey, Summer Semester, 2011
Intern/Date: Holly Ammon, Fall Semester, 2011 and Spring Semester, 2011
Intern/Date: Thomas Kessinger, Fall Semester, 2011 and Spring Semester, 2012
Intern/Date: Elizabeth Lopez, Fall Semester, 2011
Inern/Date: Richard Payson, Spring Semester, 2012
Intern/Date: Mason Jones, Spring Semester, 2012
Intern/Date: Jordan Fischer, Summer Semester, 2012
Intern/Date: Carli Schneider, Summer Semester, 2012
Participants: Mary Dickson, Director Creative Services; Jacqui Voland, Outreach Director, Mark Thomas, Webmaster
Host: KUED
Each semester, KUED works with student interns who receive a stipend and class credit in the communication department at the University of Utah or neighboring Universities. We had two interns fall semester, four interns spring semester and two interns summer semester. Interns provide support based on educational training in the following areas: promotional activities, including compiling data lists, publicity, etc., community outreach, Public Relations/Social Media, and assistance with KUED’s website.
5 / Stations Reporting: KUED
Intern/Date: Rebecca Gibson/ School year 2011-April 2012
Intern/Date: Rikki Allie/ Spring Semester, 2012
Participants: Erik Rolstad, Major Gifts Director and Delores Dinsmore, Major Gifts Assistant
Host: KUED
Rebecca provided miscellaneous support for the Major Gifts department, including assistance with fund raising activities, special events, etc.
Rikki provided miscellaneous office support for the Major Gifts department, including assistance with events and fund raising events.
5 / Stations Reporting: KUED
Intern/Date: Mohammed Allam; May, 2011 to August, 2011
Participants: Ken Verdoia, Director of Production and Nancy Green, Producer/Director
Mo worked as a summer intern for the Production department. He was involved with long format documentary production and rotated through other KUED departments.
5 / Stations Reporting: KUED
Intern/Date: Brian Martain; May, 2011 to December, 2011
Participants: Ken Verdoia, Director of Production and Erik Nielsen, Associate Producer
Host: KUED
Brian worked as an intern assigned to a project documenting business history and business leaders in Utah. Brian did project research, logging, digitizing and editing video, and field production.
5 / Stations Reporting: KUED
Intern/Date: Fall Semester, 2011: Priscila Ramos and John Rogers
Intern/Date: Spring Semester 2012: Luke Hartvigsen and Mary Hunter
Participants: Ken Verdoia, Director of Production
Host: KUED Production
KUED Production hosts two interns each academic semester. One position has an Editorial emphasis, with the intern researching, writing, and working with producers to create, manage and assemble content for long-format television programs. The other position’s focus is on the Technical and Craft aspects of long-format television production, including field/studio/post audio and video production.
` 5 / Stations Reporting: KUED
Date/Volunteers: 2010-2011; over 300 Volunteers to equal over 2250 hours: The majority of our volunteers were females
Participants: Jacqui Voland, Outreach Director, Elise Peterson, Outreach Assistant, Creative Services
Host: KUED
KUED 7’s Creative Services volunteers assisted with outreach screenings, as panelists on our Diverse Voices and Health Matters screening, packing party and mail out for Komen Breast Cancer Awareness, Utah Education Association Conference, Utah PTA Conference, University of Utah Be Well Health Fair, Reading Marathon kick off and Super Reader party, partner meetings, PBS Kids Go Writers Contest, partner meetings & and advisory committees, and Bountiful SummerFest and Fiesta Mexicana summer festivals. Volunteers have also assisted with events and conferences and compiling packets and books for Ready To Learn workshops and presentations.
5 / Stations Reporting: KUED
Date/Volunteers: June, 2011 – June 30, 2012: 362 volunteers donating 1,490 hours collectively
Participants: Jon Hartog, Membership Director and Andrea Ashbridge Pledge Drive Coordinator
Host: KUED
Volunteers provided support for KUED pledge drives and assisted in the membership office by performing mailings and miscellaneous office work.
6 / Stations Reporting: KUED
Date: Ongoing
Participants: Mary Dickson, Director of Creative Services; Michael Dunn, General Manager, Ken Verdoia, Production Director, Jacqui Voland, Outreach Director
Host: KUED
KUED’s Diverse Voices campaign is a multi-faceted project that encompasses programming and activities about diverse populations, cultures, and topics. The Diverse Voices campaign uses key PBS and KUED productions as a springboard for open dialogue and meaningful action in the community. Examples of topics covered included the environment, Holocaust memorial, homeless veteran’s issues, religion, education, politics, and cultural diversity. Another massive project KUED undertook is the “Freedom Riders” project uncovering the story of the 1960s Freedom Rides through the Deep South. KUED produced a local follow-up about civil rights activities in Utah: Utah’s Freedom Riders, and worked with eight teenage filmmakers on four short films about their views of freedom and civil rights in 2011. They included Hispanic, African-American, and Muslim students. We worked with a variety of community partners to present screenings, exhibits and other related activities.
KUED’s public service segment, “Contact”, features guests from the non-profit community, many of them regarding training opportunities, volunteer opportunities and a wide variety of services.
6 / Stations Reporting: KUED