MACP Leadership Conference & Annual Meeting
CrystalMountain Resort
Thompsonville, Michigan
October 28-30, 2009
Agenda
Wednesday, October 28(SINGLE DAY OPTION)
1:30 p.m. – 2:00 p.m. Registration
Sponsored by Harbor House Publishers
2:00 p.m. – 3:15 p.m. Tips, Tricks and Tactics for Social Media
Lauren Hobson& Don Holland, Five Sparrows
Social marketing can be a powerful tool in your chamber’s marketing toolbox, but who has the extra time to update all those separate profiles on Facebook, Twitter and YouTube? Plus web updates, e-newsletters and the regular flyers you already incorporate in your marketing strategy.
This session will review how to integrate social networking as part of your overall marketing strategy and reduce the hours spent on multiple tools with efficient management.
3:15 p.m. – 3:30 p.m. Break
3:30 p.m. – 5:00 p.m.eBoot Camp 2.0
Corey Perlman, eBoot Camp
When you’re done with this boot camp, you’ll be ready to relax! Corey Perlman picks up an interactive session on search engine optimization and how to “hurl your URL” to create a dominant web presence for your chamber.
Take your marketing strategy one level deeper and observe the tactics for improving your online searchability and how to generate more traffic to your website.
Wednesday, October 28 (continued)
5:00 p.m. – 5:30 p.m.Break
Use this time to freshen up, check in… or book Corey Perlman for a chamber seminar and have your eBoot Camp book signed.
5:30 p.m. - 6:30 p.m. Welcome Reception
Welcome to CrystalMountain Resort! Begin your relaxation with a light reception prior to dinner and begin earning your “funny money” for tomorrow night’s auction!
6:30 p.m. – 8:00 p.m. Opening Networking Dinner
Work the room and earn “funny money” by stretching your networking skills with others in the room. This casual dinner kicks off a series of networking events designed to strengthen the chamber network and get new ideas!
8:00 p.m. – 11:00 p.m.Strolling Reception & Networking Activity
Join us on a stroll around CrystalMountain to enjoy the hospitality of four locations starting with a roaring autumn bonfire with s’mores and hot chocolate!
Stops:
- Bonfire & S’mores
- Five Sparrows “Made in Michigan” Hospitality
- MACP“Refresh and Recharge” Hospitality
- eChamber Connect “Staying Alive” Hospitality
** The Mid-Size Chamber Network will also be networking during this time. More information will be available at the conference registration desk.
Thursday, October 29
8:00 a.m. – 9:00 a.m.Breakfast & Late Registration
9:00 a.m. – 10:00 a.m.Keynote Session: Maybe You Heard, the Sky is Falling!
But Did You Realize it is Your Fault?!
Sponsored by NovoPrint USA
Doug Holman, San Diego Chamber of Commerce
As a chamber executive, Doug Holman has dealt with the perils associated with spinning multiple plates at one time—salespeople, prospects, members, senior management and board of directors all want something right now. In his keynote Doug will share his techniques on dealing with painthat will either demonstrate ways to or remind participants how to keep everyone happy. Or, he’ll at least make you laugh and you will forget about the list of people banging on your door for a little while. Or, you will work on your Blackberry® while he is speaking and get some really important emails answered. Either way you look at the time will be well spent.
10:00 a.m. – 10:30 a.m. Interactive Exhibit Break
Visit our exhibitors and earn more “funny money”!
Mini Sessions:
Five Sparrows Booth:Connecting the Dots: Integrated Social Marketing
10:30 a.m. – 12:00 p.m.Membership Sales Tactics in a Tough Economy
Doug Holman, San Diego Chamber of Commerce
Join this session for a look into why prospects and members spend money. Learn how to ask questions that expose problems. Then, learn how to position solutions to these prospect and member problems to create realistic and measurable goals for engagement.
12:00 p.m. – 1:00 p.m.Lunch Roundtable Discussions
Gather an idea or two from a lunch with your colleagues. See seating instructions in your packet.
1:00 p.m. – 1:30 p.m. Interactive Exhibit Break
Mini Sessions:
Five Sparrows Booth:Social Marketing in Your Marketing Mix
Thursday, October 29 (continued)
1:30 p.m. – 2:00 p.m. Networking Activity
Michigan needs its chamber network to be rock solid. Participate in this fun afternoon stretch break to make a new connection.
2:00 p.m. –2:15 p.m. Break
2:15 p.m. - 3:30 p.m. Best PracticesBreakout Sessions
Communications Strategy –Who, What, Why and How
Laura Oblinger, Traverse City Area Chamber
Chambers are communication engines, but when was the last time you thought about it strategically? This session reviews key elements of a successful communications strategy, how to identify the true customer target, and how the proper systems result in membership retention and aid in recruitment and non-dues revenue generation.
Employee & Volunteer Handbooks
Toni Tablot, HRMS, LLC
Directing people is one of the most difficult management tasks that leaders are not usually trained for. This session will cover the basics for putting together employee and volunteer handbooks and setting up the “rules” for an organization to help manage expectations and protect your organization.
3:30 p.m. – 3:40 p.m. Break
3:40 p.m. - 4:00 p.m. Great Ideas for Michigan/I Believe in Michigan
Rich Studley, Michigan Chamber of Commerce
Marilyn Lieber, Michigan Fitness Foundation
Michigan needs new ideas. Great ideas. This session will review a new program aimed at involving Michigan employers and employees from every community in generating innovative and viable ideas that have potential for regional or statewide impact.
4:00 p.m. - 5:30 p.m. Break
Thursday, October 29 (continued)
5:30 p.m. – 6:00 p.m.Reception
6:00 p.m. – 6:45 p.m.Dinner
6:45 p.m. – 7:30 p.m.Awards Presentation
Sponsored by Blue Cross Blue Shield of Michigan
Awards are presented to this year’s recipients for
- Michigan Chamber Professional
- Michigan Chamber Professional of the Year
- Outstanding Chamber of Commerce- Large Member
- Outstanding Chamber of Commerce- Mid-Size Member
- Outstanding Chamber of Commerce – Small Chamber
7:30 p.m. – 8:30 p.m.Auction
Break out your funny money stash for outstanding auction items and help raise funds for MACP scholarships!
8:30 p.m. – 12:00 a.m. Late NightEntertainment
“Thursday Night Fever”
Sponsored by eChamber Connect
Friday, October 30(COMPLEMENTARY OPTION)
8:00 a.m. – 9:00 a.m.Breakfast
9:00 a.m. – 10:00 a.m. MACPAnnual Meeting
Participate in the annual membership meeting of the Michigan Association of Chamber Professionals:
- Supporting Chambers in a Down Economy
- Lessons Learned in the Wake of the Certifichecks Scandal
- The Ambassador Conference is Back—And the Moose is Missing!
- The Future of Chambers: What’s Working and Where MACP Still Needs the Help of the Chamber Network
10:00 a.m. – 10:50 a.m.Best Practices Breakout Sessions
Implementing a Diversity Program
Nancy Manglos, Chamber of Commerce, Grand Haven, SpringLake & Ferrysburg
Kelly Losey, Cascade Engineering
This session reviews the purposes of a community diversity program, what return on investment it can bring to a chamber of commerce and how it fulfills future workforce needs. The Chamber of Commerce, Grand Haven, Spring Lake & Ferrysburg reviews its Intro-Spect training series.
Band of Locals: A Buy Local Strategy
Anja Wing, MecostaCounty Chamber of Commerce
Carlleen Rose, The Old Pioneer Store and Emporium/Kilwin’s Chocolates
Discover how the leadership of two dedicated individuals and a small group of volunteers took a simple idea to support local businesses and grew it to become a local fundraiser for non-profit groups and increased business-to-business opportunities.
10:50 a.m. – 11:00 a.m.Break
Friday, October 30 (continued)
11:00 a.m. – 12:00 p.m.Keynote: Not So Common Courtesy
Mitzi Taylor, Not-So-Basic Training
Common Courtesy used to describe behaviors that everyone was expected to know and practice, hence the word 'common'. Where in the world did Common Courtesy go?! I don't want to ruin this story for you, but I found out Common Courtesy is dying a slow and painful death. I want it back, so welcome to my journey.
MACP Leadership Conference & Annual MeetingOctober 28-30, 2009