MACP Leadership Conference & Annual Meeting

CrystalMountain Resort

Thompsonville, Michigan

October 28-30, 2009

Agenda

Wednesday, October 28(SINGLE DAY OPTION)

1:30 p.m. – 2:00 p.m. Registration

Sponsored by Harbor House Publishers

2:00 p.m. – 3:15 p.m. Tips, Tricks and Tactics for Social Media

Lauren Hobson& Don Holland, Five Sparrows

Social marketing can be a powerful tool in your chamber’s marketing toolbox, but who has the extra time to update all those separate profiles on Facebook, Twitter and YouTube? Plus web updates, e-newsletters and the regular flyers you already incorporate in your marketing strategy.

This session will review how to integrate social networking as part of your overall marketing strategy and reduce the hours spent on multiple tools with efficient management.

3:15 p.m. – 3:30 p.m. Break

3:30 p.m. – 5:00 p.m.eBoot Camp 2.0

Corey Perlman, eBoot Camp

When you’re done with this boot camp, you’ll be ready to relax! Corey Perlman picks up an interactive session on search engine optimization and how to “hurl your URL” to create a dominant web presence for your chamber.

Take your marketing strategy one level deeper and observe the tactics for improving your online searchability and how to generate more traffic to your website.

Wednesday, October 28 (continued)

5:00 p.m. – 5:30 p.m.Break

Use this time to freshen up, check in… or book Corey Perlman for a chamber seminar and have your eBoot Camp book signed.

5:30 p.m. - 6:30 p.m. Welcome Reception

Welcome to CrystalMountain Resort! Begin your relaxation with a light reception prior to dinner and begin earning your “funny money” for tomorrow night’s auction!

6:30 p.m. – 8:00 p.m. Opening Networking Dinner

Work the room and earn “funny money” by stretching your networking skills with others in the room. This casual dinner kicks off a series of networking events designed to strengthen the chamber network and get new ideas!

8:00 p.m. – 11:00 p.m.Strolling Reception & Networking Activity

Join us on a stroll around CrystalMountain to enjoy the hospitality of four locations starting with a roaring autumn bonfire with s’mores and hot chocolate!

Stops:

  1. Bonfire & S’mores
  2. Five Sparrows “Made in Michigan” Hospitality
  3. MACP“Refresh and Recharge” Hospitality
  4. eChamber Connect “Staying Alive” Hospitality

** The Mid-Size Chamber Network will also be networking during this time. More information will be available at the conference registration desk.

Thursday, October 29

8:00 a.m. – 9:00 a.m.Breakfast & Late Registration

9:00 a.m. – 10:00 a.m.Keynote Session: Maybe You Heard, the Sky is Falling!

But Did You Realize it is Your Fault?!

Sponsored by NovoPrint USA

Doug Holman, San Diego Chamber of Commerce

As a chamber executive, Doug Holman has dealt with the perils associated with spinning multiple plates at one time—salespeople, prospects, members, senior management and board of directors all want something right now. In his keynote Doug will share his techniques on dealing with painthat will either demonstrate ways to or remind participants how to keep everyone happy. Or, he’ll at least make you laugh and you will forget about the list of people banging on your door for a little while. Or, you will work on your Blackberry® while he is speaking and get some really important emails answered. Either way you look at the time will be well spent.

10:00 a.m. – 10:30 a.m. Interactive Exhibit Break

Visit our exhibitors and earn more “funny money”!

Mini Sessions:

Five Sparrows Booth:Connecting the Dots: Integrated Social Marketing

10:30 a.m. – 12:00 p.m.Membership Sales Tactics in a Tough Economy

Doug Holman, San Diego Chamber of Commerce

Join this session for a look into why prospects and members spend money. Learn how to ask questions that expose problems. Then, learn how to position solutions to these prospect and member problems to create realistic and measurable goals for engagement.

12:00 p.m. – 1:00 p.m.Lunch Roundtable Discussions

Gather an idea or two from a lunch with your colleagues. See seating instructions in your packet.

1:00 p.m. – 1:30 p.m. Interactive Exhibit Break

Mini Sessions:

Five Sparrows Booth:Social Marketing in Your Marketing Mix

Thursday, October 29 (continued)

1:30 p.m. – 2:00 p.m. Networking Activity

Michigan needs its chamber network to be rock solid. Participate in this fun afternoon stretch break to make a new connection.

2:00 p.m. –2:15 p.m. Break

2:15 p.m. - 3:30 p.m. Best PracticesBreakout Sessions

Communications Strategy –Who, What, Why and How

Laura Oblinger, Traverse City Area Chamber

Chambers are communication engines, but when was the last time you thought about it strategically? This session reviews key elements of a successful communications strategy, how to identify the true customer target, and how the proper systems result in membership retention and aid in recruitment and non-dues revenue generation.

Employee & Volunteer Handbooks

Toni Tablot, HRMS, LLC

Directing people is one of the most difficult management tasks that leaders are not usually trained for. This session will cover the basics for putting together employee and volunteer handbooks and setting up the “rules” for an organization to help manage expectations and protect your organization.

3:30 p.m. – 3:40 p.m. Break

3:40 p.m. - 4:00 p.m. Great Ideas for Michigan/I Believe in Michigan

Rich Studley, Michigan Chamber of Commerce

Marilyn Lieber, Michigan Fitness Foundation

Michigan needs new ideas. Great ideas. This session will review a new program aimed at involving Michigan employers and employees from every community in generating innovative and viable ideas that have potential for regional or statewide impact.

4:00 p.m. - 5:30 p.m. Break

Thursday, October 29 (continued)

5:30 p.m. – 6:00 p.m.Reception

6:00 p.m. – 6:45 p.m.Dinner

6:45 p.m. – 7:30 p.m.Awards Presentation

Sponsored by Blue Cross Blue Shield of Michigan

Awards are presented to this year’s recipients for

  • Michigan Chamber Professional
  • Michigan Chamber Professional of the Year
  • Outstanding Chamber of Commerce- Large Member
  • Outstanding Chamber of Commerce- Mid-Size Member
  • Outstanding Chamber of Commerce – Small Chamber

7:30 p.m. – 8:30 p.m.Auction

Break out your funny money stash for outstanding auction items and help raise funds for MACP scholarships!

8:30 p.m. – 12:00 a.m. Late NightEntertainment

“Thursday Night Fever”

Sponsored by eChamber Connect

Friday, October 30(COMPLEMENTARY OPTION)

8:00 a.m. – 9:00 a.m.Breakfast

9:00 a.m. – 10:00 a.m. MACPAnnual Meeting

Participate in the annual membership meeting of the Michigan Association of Chamber Professionals:

  • Supporting Chambers in a Down Economy
  • Lessons Learned in the Wake of the Certifichecks Scandal
  • The Ambassador Conference is Back—And the Moose is Missing!
  • The Future of Chambers: What’s Working and Where MACP Still Needs the Help of the Chamber Network

10:00 a.m. – 10:50 a.m.Best Practices Breakout Sessions

Implementing a Diversity Program

Nancy Manglos, Chamber of Commerce, Grand Haven, SpringLake & Ferrysburg

Kelly Losey, Cascade Engineering

This session reviews the purposes of a community diversity program, what return on investment it can bring to a chamber of commerce and how it fulfills future workforce needs. The Chamber of Commerce, Grand Haven, Spring Lake & Ferrysburg reviews its Intro-Spect training series.

Band of Locals: A Buy Local Strategy

Anja Wing, MecostaCounty Chamber of Commerce

Carlleen Rose, The Old Pioneer Store and Emporium/Kilwin’s Chocolates

Discover how the leadership of two dedicated individuals and a small group of volunteers took a simple idea to support local businesses and grew it to become a local fundraiser for non-profit groups and increased business-to-business opportunities.

10:50 a.m. – 11:00 a.m.Break

Friday, October 30 (continued)

11:00 a.m. – 12:00 p.m.Keynote: Not So Common Courtesy

Mitzi Taylor, Not-So-Basic Training

Common Courtesy used to describe behaviors that everyone was expected to know and practice, hence the word 'common'. Where in the world did Common Courtesy go?! I don't want to ruin this story for you, but I found out Common Courtesy is dying a slow and painful death. I want it back, so welcome to my journey.

MACP Leadership Conference & Annual MeetingOctober 28-30, 2009