WHITE PAPER WEBCOPY, SEO TAGS, PROMOS
Business Unit: CMI
Title: NFV and SDN – The Key to Service Delivery Transformation for CSPs
Date: 12-June-2017
Version: V1
[GREY COPY = INTERNAL NOTES; WILL NOT APPEAR ON THE DELIVERABLE]
WEBCOPY
[BANNER WIDGET]
[IMAGE, Related to the content of the white paper]
Please share Getty Images URLand Thumbnail:
[CONTENT TYPE LABEL]
White Paper
[AUTHOR(S) INFORMATION]
[NAME AND TITLE AS IT SHOULD APPEAR]
Name(s):Saroj Kumar Panda
Title: Consultant, Communications, Media, and Information Services, TCS
[BODY COPY]
[HEADLINE/CONTENT TITLE]
Maximum three lines on mobile.
- 26 characters including spaces = one line on mobile
- 52 characters = two lines on mobile
- 78 characters = three lines on mobile
NFV and SDN – The Key to Service Delivery Transformation for CSPs
[TEASER SUBHEAD]
Maximum two lines on mobile (one line preferred)
- 40 characters including spaces= one line on mobile
- 80 characters = two lines on mobile
CSPs NeedLow-cost, Flexible, and Agile Networks to Improve Service Delivery
[TEASER COPY]
Intro copy: Maximum five lines on mobile preferred
- 210 characters including spaces = five lines on mobile
- 400 characters = 10 lines on mobile
- Bullet points or list: Maximum three items, target max 40-45 characters each including spaces = two lines on mobile
Implement a unified NFV-SDN synchronization platform to:
- Foster frictionless multi-vendor orchestration, faster technology adoption, and robust interoperability
- Orchestrate multiple NFV applications including VNF and EMS, and virtualized infrastructure management
- Integrate diverse IT functions, including ones related to OSS and BSS
[STANDARD Call-to-Action]
Download PDF
META TAGS FOR ON-PAGE SEO
[META TITLE]
- Unique for every page; Max length = 65 characters
- Is the Title of the page;should be similar (not always same) to the Page Title; can contain special characters (hyphens, pipes, etc.);include keywords if possible
- Viewed by a searcher on the Search Engine Results Page (SERP); usually highlighted in blue, in a larger font; mousing over underlines it, and clicking on it takes the visitor to the page
- Will also be recorded in the PDF properties: ‘Title’ field; Unit Marketing SPOC / Corporate Content SPOC to share with the Design team when the paper is sent to design
Enhance Network Management and Service Delivery with NFV and SDN
[META DESCRIPTION]
- Unique for every page; Max length = 165 characters
- Should not be exactly same as any statement on the webpage copy
- Viewed by a searcher on the SERP, under the title; describes what the paper is about in a way that complements the Meta Title;should lead the visitor to click through
- Will also be recorded in the PDF properties: ‘Subject’ field; Unit Marketing SPOC / Corporate Content SPOC to share with the Design team when the paper is sent to design
Read this paper to know how CSPs can use NFV and SDN to transform their networks into low-cost, agile, and scalable setups.
[KEYWORDS]
- Max three for a page
- Should be finalized between the Unit Marketing team, SME(s), and the Digital Communications team before the webpage copy is developed; should follow the body copy rules of keyword repetition
- Will also be recorded in the PDF properties: ‘Keywords’ field; Unit Marketing SPOC / Corporate Content SPOC to share with the Design team when the paper is sent to design
Network function virtualization
Software defined networks
Future ready network for CSPs
[ALT TAGS]
- For images only; unique for every image; should describe what the image is about; should contain keywords, if possible
Network administrator monitoring systems in a virtual server room
PROMOS TO DRIVE TRAFFIC TO THE WEBAPGE
[FEATURE WIDGET]
[LABEL]
White paper
[HEADLINE, TITLE CASE]
45 characters maximum, including spaces;maximum two lines on mobile
Reimagine Service Delivery with NFV and SDN
[SUBHEAD, SENTENCE CASE]
105 characters maximum, including spaces;maximum three lines on mobile
Institutionalize network automation and dynamic service delivery for superior customer experience
[CARD SHOWCASE]
[LABEL]
White paper
[CARD HEADLINE, TITLE CASE]
50 characters max, including spaces; two lines on mobile; 25 characters per line
Syncing NFV and SDN to Reimagine Telecom Networks
[CARD BODY, SENTENCE CASE]
120 characters max, including spaces; four lines on mobile; 30 characters per line
Use NFV and SDN to make network management and service delivery agile, flexible, scalable and cost-effective
[RELATED CONTENT &MORE LIKE THIS (Same specs for 2 promo spots)]
[LABEL]
White paper
[TITLE/DESCRIPTION, TITLE CASE]
100 characters max, including spaces; up to four lines on mobile; 25 characters per line
NFV and SDN Will Go a Long Way in Transforming Service Delivery for CSPs
[72 CHARACTERS]
[SOCIAL MEDIA PROMOTION]
Twitter / YesMulti-vendor, multi-cloud, and multi-system– CSPs, for sure, are grappling with multiple concerns. How can NFV and SDN help?
- Max 140 characters, including spaces and commas (including bitly and excluding the image)
- Use numbers and percentages wherever applicable
- Limit hashtags to two per tweet while making sure it shows relevant results in the Twitter search (not applicable to branded hashtags like #TCSDigital #TCSNYCMarathon)
- Avoid making statements; use a conversational tone; pose a questionif possible
- Use data points from the paper as a hook; make sure there is a value add for the reader
- Please provide the Getty ImagesIDof the approved image
LinkedIn / Yes
How can network virtualization and dynamic service delivery help CSPs effectively address the needs of the new-age customer? Find out more.
- Max 160 characters, including spaces and commas (excluding bitly)
- Use numbers and percentages wherever applicable
- Avoid making statements; use a conversational tone; pose a question if possible
- Use data points from the paper as a hook; make sure there is a value add for the reader
Facebook / Yes
Virtualization can be a potential game-changer for CSPs. Read how NFV and SDN will help companies transform to low-cost, agile, and scalable networks.
Follow the LinkedIn related instructions
Google + / Yes
Virtualization will dramatically change the way CSPs operate. Read along to know how NFV and SDN will help companies transform to low-cost, agile, and scalable networks.
Follow the LinkedIn related instructions
Suggested text: Preferably a gist/summary of the topic covered in the PDF, enticing the reader to know more. This will aid our SEO efforts and drive more traffic to the landing page.
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