•1•

NEWS RELEASE

Contact: Clyne Media, Inc.

Tel: (615) 662-1616

Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Audio-Technica Introduces ATM350a Microphone Systems

— New ATM350a instrument mic with UniMount® components offersmultiple instrument mounting solutions —

141st AES Convention, Los Angeles, CA, September 29, 2016 — Audio-Technica (booth 503), a leading innovator in transducer technology for over 50 years, is displaying its new ATM350a Microphone Systems. Offering crisp, clear, well-balanced response even in very high SPL applications, the ATM350a Cardioid Condenser Instrument Microphone comes in six specially designed systems that provide discreet, rock-solid mounting solutions for a host of instruments, including woodwinds, strings, brass, percussion, drums and piano.

Following in the footsteps of the popular ATM350, the ATM350a is capable of handling 159 dB max SPL, a 10 dB increase over its predecessor. This allows the mic to cope with an even greater range of extremely powerful, dynamic sound sources. Like the ATM350, the new mic features a cardioid polar pattern that reduces side and rear pickup and protects against feedback. The mic’s in-line power module incorporates a switchable 80 Hz hi-pass filter to help control undesired ambient noise.

“This is a notable update to one of our successful products,” stated Gary Boss, Audio-Technica Marketing Director, Pro Products. “End-user feedback led us to provide additional mounting options and updated performance in the mic itself. This new variety of mounting options makes the ATM350a a versatile tool in the studio and its unprecedented build quality is perfectly suited for the road on a wide range of instruments and applications.”

The six ATM350a Microphone Systems combine the instrument microphone with unique UniMount® components, giving sound engineers and musicians plenty of dependable mounting options when working on stage or in the studio. Options include a rugged drum mount, all-new magnetic piano mount, upgraded universal clip-on mount, expandable woodwind mount, and two strong, flexible goosenecks (5" and 9") that can be attached to any of the mounts.

The Audio-Technica ATM350a Microphone Systems are available in the following configurations:

ATM350a Microphone Systems

ATM350U Cardioid Condenser Instrument Microphone with Universal Clip-on Mounting System (5" Gooseneck)
Includes: ATM350a Microphone, AT8543 Power Module, AT8491U Universal Clip-on Mount, AT8490 5" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case. US$299.00
ATM350UL Cardioid Condenser Instrument Microphone with Universal Clip-on Mounting System (9" Gooseneck)
Includes: ATM350a Microphone, AT8543 Power Module, AT8491U Universal Clip-on Mount, AT8490L 9" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case.US$309.00
ATM350PL Cardioid Condenser Instrument Microphone with Piano Mounting System (9" Gooseneck)
Includes: ATM350a Microphone, AT8543 Power Module, AT8491P Magnetic Piano Mount, AT8490L 9" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case. US$349.00

ATM350D Cardioid Condenser Instrument Microphone with Drum Mounting System (5" Gooseneck)
Includes: ATM350a Microphone, AT8543 Power Module, AT8491D Drum Mount, AT8490 5" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case. US$349.00
ATM350W Cardioid Condenser Instrument Microphone with Woodwind Mounting System (5" Gooseneck)
Includes: ATM350a Microphone, AT8543 Power Module, AT8491W Woodwind Mount, AT8490 5" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case. US$349.00
ATM350UcW Wireless Cardioid Condenser Instrument Microphone with Universal Clip-on Mounting System (5" Gooseneck)
Includes: ATM350acW microphone terminated with locking 4-pin connector for use with Audio-Technica UniPak® body-pack wireless transmitters, AT8491U Universal Clip-on Mount, AT8490 5" Gooseneck, AT8468 Violin Mount (hook-and-loop fastener), Protective Carrying Case. US$199.00

UniMount® Component Systems

AT8492D Drum Mounting System (5" Gooseneck)
Includes: AT8491D Drum Mount and AT8490 5" Gooseneck. US$119.00
AT8492PL Magnetic Piano Mounting System (9" Gooseneck)
Includes: AT8491P Magnetic Piano Mount and AT8490L 9" Gooseneck. US$119.00
AT8492U Universal Clip-on Mounting System (5" Gooseneck)
Includes: AT8491U Universal Clip-on Mount and AT8490 5" Gooseneck.US$69.00
AT8492UL Universal Clip-on Mounting System (9" Gooseneck)
Includes: AT8491U Universal Clip-on Mount and AT8490L 9" Gooseneck. US$79.00
AT8492W Woodwind Mounting System (5" Gooseneck)
Includes: AT8491W Woodwind Mount and AT8490 5" Gooseneck. US$119.00

…ends611 words

Photo File: ATM350a_and_Mounting_Components.JPG

Photo Caption: Audio-Technica’s ATM350a Cardioid Condenser Instrument Microphone with UniMount® Mounting Components. Microphone mounts shown separately are AT8491UUniversal Clip-on Mount on top left, AT8491PL Magnetic Piano Mount on top right, AT8941WWoodwind Mount on bottom left,and AT8941D Drum Mount on bottom right.

Photo File: ATM350U_Universal_Clip-on_Mount_System

Photo Caption: Audio-Technica’s ATM350U Cardioid Condenser Instrument Microphone and Universal Clip-on Mounting System shown with ATM350a microphone, AT8491U universal clip-on mount and AT8490 5" gooseneck. Also available as ATM350UL with 9" gooseneck and ATM350UcW wireless system.

Photo File: ATM350PL_Magnetic_Piano_Mount_System

Photo Caption: Audio-Technica’s ATM350PL Cardioid Condenser Instrument Microphone and Piano Mounting System shown with ATM350a microphone, AT8491P magnetic piano mount and AT8490L 9" gooseneck.

Photo File: ATM350D_Drum_Mount_System

Photo Caption: Audio-Technica’s ATM350D Cardioid Condenser Instrument Microphone and Drum Mounting System shown with ATM350a microphone, AT8491D drum mount and AT8490 5" gooseneck.

Photo File: ATM350W_ATM350a_AT8491W_Woodwind_Mount_System

Photo Caption: Audio-Technica’s ATM350W Cardioid Condenser Instrument Microphone and Woodwind Mounting System shown with ATM350a microphone, AT8491W woodwind mount and AT8490 5" gooseneck.

Click here for more information about ATM350aMicrophone Systemsand product profiles with downloadable high-res photos: ATM350U, ATM350UL, ATM350PL, ATM350D, ATM350W and ATM350UcW.

•1•

See more here:

  • Audio-Technica Promotional Video: “Always Listening to the Music That Moves Us”
  • Recording Basics Videos
  • Drum Miking Videos
  • Additional News Releases

Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact

Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.

Tel: (330) 686-2600; Fax: (330) 688-3752; Web:

Audio-Technica is exhibiting at booth 503 at the 141st AES Convention in Los Angeles, CA.

•1•