[Your Campaign Title]
Use this introductory space to outline 2-3 sentences explaining the purpose and goals of your campaign. Remember this is external facing, so make sure to focus on the overarching impact of the campaign in your shared social spaces.
Campaign Details
In a few short sentences, make sure to hit on the following points:
- What will the benefit be to them if they share your campaign? Why do you think their audience will find it relevant? How will it enhance their overarching social strategy?
- Provide a brief overview of your relationship. Why is it appropriate for you to be reaching out to them? How might you reciprocate the effort now or in the future?
Campaign Metrics
Provide any impressive metrics you have associated with your campaign. Do your campaign posts have a high average engagement rate? Why should your partners expect success when they help you promote it?
If you’re reaching out pre-launch, share any metrics from similar campaigns you’ve done in the past or from your social channels overall.
Campaign Resources
Include links to all of your social channels where the campaign will be active, and short links to all campaign pages. It’s important you shorten the links so that a) you can track traffic from your outreach efforts and b) it makes it easy for your partners to copy and paste into their social platforms.
Also, if you’re including any imagery in the package, indicate that here as well as campaign hashtags.
Sample Posts
Ideally, you’ll provide 2-3 sample posts per network that your partners can easily copy and paste. Try to keep posts short and to the point – people like to add their own commentary and tweak for their brand voice so you want to make sure they have space to do that.
Campaign sample tweet text 1[short URL] #hashtag
Campaign sample tweet text 2[short URL] #hashtag
Campaign sample tweet text 3[short URL] #hashtag
Campaign sample Facebook text 1 [short URL]
Campaign sample Facebook text 2 [short URL]
Campaign sample Facebook text 3 [short URL]
Thank you again for your consideration. Please let us know if we can help promote any of your initiatives in the future. We lookforward to seeing you on social!
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