ANI ABRAHAM MATHEW
Mobile # (968) 93873123
e mail-
SYNOPSIS:
Dynamic, Competitive Sales management professional, with 13 Years of experience in the FMCG industry. Imaginative and innovative individual with proven management, sales, trade marketing and new business development skills. A history of significantly achieving / exceeding the annual KPIs, which involved Revenue, Profit, Market share and Cash Flow objectives.
OBJECTIVE
To obtain a challenging leadership position applying creative problem solving and lean management skills with a growing company to achieve optimum utilization of its resources and maximum profits.
PROFESSIONAL EXPERIENCE
Mar 2011 - Present AL REEF LLC – OMAN
NATIONAL SALES MANAGER
Al Reef LLC., over the last 3 decades has transformed from a traditional commodity driven business into a leading FMCG distribution company in Oman. Representing over 40+ renowned international and regional consumer brands, The Company is a member of the world renowned business house Choithrams.
Responsibilities:
Ø Reporting to the General Manager, the role involves formulation of Annual /Monthly Sales Budgets and Budget Controls in consonance with the Annual Business plan.
Ø Grow total sales using existing business models, brands and partners.
Ø Propose & implement, improvements of current business model to the Management team, follow up on decided changes with KPI’s.
Ø Establish direct & excellent commercial relationships with trade partners and Brand-owners.
Ø Enter into existing/ new channels/ new geographies with additional products or categories.
Ø Drive implementation of agreed marketing activities (BTL) in the region
Ø Plan and execute trainings for the Sales & Merchandising team.
Ø Set targets, review & follow up on the activities planned.
Ø Ensure efficient Stock Management in all branches across OMAN.
Ø Ensure timely Re-coverable.
Ø Provide an environment of mutual trust & respect and demand highest ethical standards from the staff and management.
Achievements:
1) Sales Achievements – Consistent & well balanced.
17% Sales Growth recorded in the 1st half of 2013 over Same Period LY
18% Sales Increase in 2012 over 2011
12% Sales Increase in 2011 over 2010.
2) Re-structured & implemented the Market coverage ensuring efficient visit cycle, improved sales, customer satisfaction, and reduction in Bad Debts and improving morale of the TEAM.
3) Efficiently controlled the cost of doing business ensuring better ROI.
4) Efficiently managed inventory at all Branches ensuring optimum Stock levels and reduced Damages and Expiries.
5) Gained Improved Share of Heart/Mind of the Trade Partners.
Mar 2008 to Feb 2011 KHIMJI RAMDAS LLC - OMAN
SALES & BRAND MANAGER (S.A.B)
Established in 1870, Khimji Ramdas LLC (KR) is a leading corporate house in the Sultanate of Oman. KR represents over 100 leading global brands in a wide spectrum of businesses and services, and its diverse activities make it an ever-present aspect of life in Oman.
Responsibilities:
Ø Reporting to the General Manager (CPD), the job responsibilities included Sales Budgeting and its achievement.
Ø Trade marketing – To Achieve excellence at the Market Place.
Ø Stock Planning and Control- To ensure optimum inventory at all times.
Ø Managing Trade Spends and ensure timely recoverable.
Ø Ensure implementation of sales Fundamentals.
Ø Maintain excellent commercial relationship with the customers.
Ø Monitor Key customers and competitor activities and develop plan of action.
Ø To train and develop the sales team via regular sales training courses and seminars.
Achievements:
1.) Increase in Market Share from 7.9% in AMJ O8 to 14.6% in AMJ O10. *Source MEMRB
2.) Increase in Numeric distribution. From 26% in AMJ 08 to 37% in AMJ O10. *Source MEMRB
3.) Efficient Re-launch of Nutro Brand across all channels.
Dec.2004-Feb.2008 FAIRTRADE LLC – OMAN
SALES OFFICER (KRAFT DIV.)
Established in 1974, Fairtrade is a fully Omani owned company. Core competency is the distribution of FMCG products, with the Best Quality Service for past 30 Years has earned Fairtrade a well-deserved reputation in the FMCG distribution business in Oman.
Responsibilities:
Ø Reporting to the National Sales Manager (KRAFT FOODS), responsibilities involved working out the region’s “SMART” objectives & it’s achievement,
Ø Manage the sales team including Merchandisers,
Ø Ensure Implementation of Sales Fundamentals,
Ø Plan out customer-wise sales activities to improve sales volume, distribution and visibility,
Ø Motivate, coach and develop the sales Team.
Achievements:
1) Achieved 42% growth in revenue in the year 2007 vs. year 2006.
2) Consistently achieved the quarterly volume targets and grew the sales volume by 16 % in the year 2005 vs. the sales of the year 2004.
3) Identified & efficiently implemented the Right Range of SKUs for the lower Trade.
4) Improved the distribution in the Lower trade by 21%, for the must stock Sku. (From 40% to 61%)
5) Planned and implemented the Quality monitoring system effectively.
Feb.2002 –Nov.2004 TRANSMED OVERSEAS INC., U.A.E.
ACCOUNT REPRESENTATIVE. (C- Stores)
Jan.1999-Feb 2002 TRANSMED OVERSEAS INC., U.A.E.
SALES REPRESENTATIVE – Supermarkets
Transmed was established in Lebanon in 1946 as a private shareholding Company. The Company is a fully dedicated to the sales and distribution of high quality fast moving consumer goods.
Responsibilities:
Ø Reporting to the Sales Supervisor, Implementing sales Fundamentals, Monitoring Competitor activities and providing accurate market information by preparing Daily Sales Report and Monthly Sales Report.
July 1997-Nov.1998 HORIZON DEALERS, BHOPAL –INDIA
SALES EXECUTIVE- Modi Xerox
Educational Qualification
· MBA (Marketing) in the year 1995-1997, from Manonmaniam Sundarnar University, Tirunelveli, Tamil Nadu – INDIA.
· BA (Management) in the year 1992-1995, from Barkathullah University, Bhopal – INDIA.
· Skilled with the use of Microsoft Office: Word, Excel, and Power Point
· Worked on SAP SD Module.
PROFESSIONAL TRAINING
· Kraft Foods Sales and Merchandising (2005)
· P&G CBD (Customer Business Development) College (2002)
· Modi-Xerox’s Sales Training (1998).
PERSONAL DETAILS
· Place and Date of Birth : India, 13th of August 1974
· Nationality : Indian
· Marital Status : Married
· Visa Status : Employment Visa
· Driving License : Valid OMAN & UAE D/L
· Languages Known : Fluent in written & spoken English, Hindi & Malayalam