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This was Font/Pitch 1,10 - Off.Note: The change to pitch (13*) and font (1) must be converted manually.SUMMARY RESUME

OF

ROBERT W. NASON

MAILING ADDRESS

Department of Marketing and Supply Chain Management

EliBroadGraduateSchool of Management

MichiganStateUniversity

East Lansing, MI 48824-1122

RESIDENCE ADDRESS

3181 Moyer Rd.

Williamston, MI 48895

PERSONAL DATA

Date of Birth: July 28, 1939

Health: Excellent; Height: 6 ft., 2 in.; Weight: 170 lbs.

Marital Status: Married (4 children)

ACADEMIC BACKGROUND

DegreeDateUniversityMajor

B.S.6/63University of ColoradoMarketing

M.B.A.9/64MichiganStateUniversityMarketing

Ph.D.8/68MichiganStateUniversityMarketing

HONOR SOCIETY MEMBERSHIPS

Phi Kappa Phi1965

Beta Gamma Sigma1965

Alpha Mu Alpha1984

WORK EXPERIENCE AND POSITIONS

September 1966 to October 1966 Research Analyst, (one-half time), United States Agency for International Development, Latin American Food Marketing Study (LAFS) research contract. My duties involved coordination of the data analysis for research being conducted in Puerto Rico on economic development.

October 1966 to July 1968 Principal Researcher (full time) United States Agency for International Development, the Latin American Food Marketing Study contract and the Latin American Market Planning Center (LAMP) contract. This assignment required residence in Recife, Brazil and involved the study of economic development and marketing systems.

July 1968 to June 1973 Assistant Professor, the WhartonSchool, University of Pennsylvania.

January 1969 to June 1973 Director, the Community-Wharton Education Program. This program provides disadvantaged

inner-city residents of ability with the opportunity for a college education under full scholarship. The program had 130 students enrolled in special evening courses. As Director, I was responsible for curriculum, staffing, budgets, counseling, and placement aspects of the program. The Directorship was carried along with a normal teaching load.

June 1969 to August 1970 Assistant Director, University of Pennsylvania's project, "An Experiment in the Development of Urban Strategies--the Dilemma of Race, Poverty, Slums and Ghetto," under grant from the 1907 Foundation. The purpose of this project was to determine alternative public policy strategies in order to reduce urban decay.

July 1973 to June 1980 Associate Professor, College of Business Administration, University of Rhode Island.

January 1976 to June 1976 Acting Chairman of the Department of Marketing Management, College of Business Administration, University of Rhode Island.

January 1977 to June 1977 Visiting Professor, College of Business, Colorado State University.

September 1978 to 1985 Chairman, Department of Marketing, College of Business, University of Rhode Island.

July 1980 to 1985 Full Professor, College of Business Administration, University of Rhode Island.

November to December 1984 Visiting Professor, ChulalongkornUniversity, Bangkok, Thailand. Taught in the Wharton School/Northwestern University MBA sponsored Program.

July 1986 to 1996 Chairperson and Professor, Department of Marketing and Logistics, EliBroadGraduateSchool of Management, MichiganStateUniversity.

July 1996 to 2007 Chairperson and Professor, Department of Marketing and Supply Chain Management, EliBroadGraduateSchool of Management, MichiganStateUniversity.

July 2007 to 2008 Professor of Marketing, MichiganStateUniversity.

PUBLICATIONS AND PRESENTATIONS

The Role of Food Marketing in the Economic Development of Puerto Rico, Latin American Studies Center, Michigan State University, East Lansing, Michigan, 1966 (Editor).

"Marketing in Economic Development," Center for Interamerican Marketing, Organization of American States, Rio de Janiero, Brazil, October 1968 (two-week seminar for thirty government officials from thirteen Latin American countries).

Market Processes in the Recife Area of Northeast Brazil, Latin American Studies Center, Michigan State University, East Lansing, Michigan, 1969 (coauthor Charles C. Slater et al).

Toward the Development of Alternative Urban Strategies--The Dilemma of Race, Poverty, Slum, and Ghetto: An Analysis of Alternatives, Volumes I & II, Center for Urban Research and Experiment, University of Pennsylvania, 1970 (coauthor Jacob B. Ukeles et al).

"Direct Social Action for MBA's." Wharton Journal, March 23, 1971.

"Role Conflict in Marketing: The Marketing Scientist vs. the Market." Paper presented to the Institute of ManagementScience, Houston, TX, April 6, 1972 (coauthor J. Scott Armstrong).

"The Dilemma of Black Mobility in Corporate Management." Business Horizons, August 1972.

"Inherent Dysfunctions of the American Market System". Proceedings of the American Marketing Association, Fall Educators' Conference, Houston, TX, 1972.

"Role Conflict in Marketing: Society's Dilemma with Excellence in Marketing," The Wharton Quarterly, Fall 1972 (coauthor J. Scott Armstrong). Reprinted in New Consumerism, William Kelley, Columbus, OH, Grid, 1973. Reprinted in Marketing Readings: An Enrichment of Concepts, ed., Terry T. Ball et al, Prospect Heights, IL, Waveland Press, 1979.

"Society's Dilemma with Excellence in Marketing or the Ox and the Fox," presented C.E.I.M., Geneva, Switzerland, November 1974 (coauthor J. Scott Armstrong).

Business and Economics Public Opinion Poll on Energy (No. 1) presented to the Rhode Island News Media, Providence, RI, May 1975.

"Advertising: Selling the Consumer," American Issues Forum, "Face the News," February 29, 1976 WPRI-TV (Channel 12).

Business and Economics Public Opinion Poll on Energy (No. 2) presented to the Rhode Island News Media, Providence, RI, March 1976.

Business and Economics Public Opinion Poll on Unemployment presented to the Rhode Island News Media, Providence, RI, October 1976.

"Reward Adjustment for Corporate Social Performance," in Macro-Marketing: Distributive Processes from a Societal Perspective, an Elaboration of Issues, ed. Phillip D. White and Charles C. Slater, Proceedings of the Second Annual Macro-Marketing Theory Seminar, Boulder, CO, 1978.

"Consumer Perception of Responsibility for Protection from Product Harm: Some Evidence from Rhode Island," the New England Journal of Business & Economics, Spring 1978.

Business and Economics Public Opinion Poll on Energy (No. 4) presented to the Rhode Island News Media, Providence, RI, May 1978.

"Public Opinion in Rhode Island on Critical Energy Issues 1975-1978," in Proceedings: Sixth Annual Conference, New England Business & Economic Association, Newport, RI, October 16, 1978.

"Consumer Choice in Crisis," in Macro-Marketing: New Steps on the Learning Curve, ed. George Fisk and Robert W. Nason, Proceedings of the Third Annual Macro-Marketing Theory Seminar), University of Colorado, Boulder, CO, 1979.

Business and Economic Public Opinion Poll on Energy (No. 5) presented to the Rhode Island News Media, Providence, RI, March 1979.

"Bus & Truck Division," case distributed by the Intercollegiate Case Clearing House, Soldiers Field, Boston, MA, 1979, 14 pages. Reprinted in Social Forces and The Manager: Readings and Cases, ed. William R. Allen and Louis K. Bragaw, Jr., New York, John Wiley & Sons, 1982 and Business and Public Policies, ed. John D. Aram, Pitman Publishing, Inc., 1982.

"Zumwalt, Inc. A," case distributed by the Intercollegiate Case Clearing House, Soldiers Field, Boston, MA, 1979, 14. pages. Reprinted in Social Forces and The Manager: Readings and Cases, ed. William R. Allen and Louis K. Bragaw, Jr., New York, John Wiley & Sons, 1982.

"Zumwalt, Inc. B & Teaching Note," case distributed by the Intercollegiate Case Clearing House, Soldiers Field, Boston, MA, 1979, 5 pages and 7 pages respectively. Reprinted in Social Forces and The Manager: Readings and Cases, ed. William R. Allen and Louis K. Bragaw Jr., New York, John Wiley & Sons, 1982.

Macro-Marketing: New Steps on the Learning Curve, ed. George Fisk and Robert W. Nason, Proceedings of the Third Annual Macro-Marketing Theory Seminar, University of Colorado, Boulder, CO 1979.

"Internalization of Corporate Social Costs," in Development in Marketing Science, Vol. II, ed. Howard, S. Gitlow and Edward W. Wheatley, Proceedings of the Third Annual Conference of the Academy of Marketing Science, Miami, FL, May 1979.

Business and Economics Public Opinion Poll on Energy (No. 6) presented for the Rhode Island News Media, Providence, RI, March 1980.

"Consumer Awareness and Response to Information on Potential Product Harm," in Macromarketing: Evolution of Thought, ed. George Fisk, Robert W. Nason and Phillip D. White, Proceedings of the Fourth Annual Macromarketing Theory Seminar, University of Colorado, Boulder, CO, 1980.

Macromarketing: Evolution of Thought, ed. George Fisk, Robert W. Nason and Phillip D. White, Proceedings of the Fourth Annual macromarketing Theory Seminar, University of Colorado, Boulder, CO, 1980.

"Quantity Surcharge: Its Existence and Propensity to Deceive," Fifth Annual Macromarketing Theory Conference, University of Rhode Island, Kingston, RI, August 1980 (coauthor Albert J. Della Bitta).

"The Incidence of Quantity Surcharge in Rhode Island," Eighth Annual New England Business and Economic Conference, Hyannis, MA, November 7, 1980 (coauthor Albert J. Della Bitta).

Business and Economics Public Opinion Poll on Energy (No. 7) presented to the Rhode Island News Media, Providence, RI, March 1981.

"An International Agenda for Macromarketing Research," Tenth Annual Conference of the European Academy of Advanced Research in Marketing, Copenhagen, March 1981 (coauthor Nikhilesh Dholakia).

"The Incidence of Quantity Surcharge and the Possibility of a Unit Price Defense," Sixth Annual Macromarketing Theory Conference, EmoryUniversity, Atlanta, GA, August 1981 (coauthor Albert J. Della Bitta).

"The Visions of Charles C. Slater: Social Consequences of Marketing," Journal of Macromarketing, Fall 1981 (coauthor Phillip D. White). Reprinted in Macromarketing, ed. Stanley J. Shapiro, Mark Tadajewski, and Clifford J. Shultz, Thousand Oaks, CA, Sage publications, 2009.

Business and Economics Public Opinion Poll on Energy (No. 8) presented to the Rhode Island News Media, Providence, RI, February 1982.

Business and Economics Public Opinion Poll on Energy (No. 9) presented to the Rhode Island News Media, Providence, RI, April 1983.

"Research Issues in Macromarketing: A Blueprint for Progress," European Journal of Marketing, Vol. 18, No. 1, 1984 (coauthor Nikhilesh Dholakia).

"The Misdirected Capitalistic Paradigm," Workshop on Alternative Paradigms, University of Rhode Island, May 13-14, 1983. In Changing the Course of Marketing, Nikhilesh Dholakia, ed., Greenwich, CT, JAI Press Inc., 1986.

"The Incidence and Consumer Perceptions of Quantity Surcharges," Journal of Retailing, Vol. 59, No. 2, Summer 1983 (coauthor Albert J. Della Bitta).

Business and Economics Public Opinion Poll on Energy (No. 10) presented to the Rhode Island News Media, Providence, RI, April 20, 1984.

"Regional Development: A Macromarketing Perspective," Ninth Annual Macromarketing Seminar, University of British Columbia, Vancouver, Canada, August 16-19, 1984 (coauthors: Diana B. Beaudoin, Nikhilesh Dholakia and Dennis W. McLeavey).

"Energy Polls in Rhode Island: An Update," presented at the First Annual Conference of the Northeast Business and Economics Association, Boston, November 8-9, 1984 (coauthors Albert Della Bitta and Greg Lessne).

"First Party and Unanticipated Externalities: A Taxonomic Extension for Public Policy," Tenth Annual Macromarketing Seminar, The GeorgeWashingtonUniversity, Airlie House, VA, August 15-18, 1985.

"Research Directions in Macromarketing Theory: A New England Perspective," Tenth Annual Macromarketing Seminar, The GeorgeWashingtonUniversity, Airlie House, VA, August 15-18, 1985. Accepted without blind review, Journal of Macromarketing, Spring 1986 (coauthored).

"Externality Focus of Macromarketing Theory," in Marketing: Management Technology as Social Process, ed. George Fisk, New York, Praeger Publications, 1986.

"A Strategy Perspective on Regional Redevelopment," Journal of Macromarketing, Vol. 7, No. 1, Spring 1987 (coauthors Nikhilesh Dholakia and Dennis W. McLeavey).

"Assessment of Entrepreneur Readiness to Export," Proceedings of the Symposium on Research at the Marketing/Entrepreneurship Interface, San Francisco, CA: August 6-7, 1988 (with Cavusgil).

"Social Consequences of Marketing Impacts on Animals," 1988 Winter Educators' Conference Proceedings, Stan Shapiro, Ed., Chicago: American Marketing Association, 1988.

"Social Marketing in a Macromarketing Context", 1988 Winter Educators' Conference Proceedings, Stan Shapiro Ed., Chicago. American Marketing Association, 1988.

"Macromarketing: A Status Report of an Emerging Sub-Discipline," Presentation at the Academy of Marketing Science, Montreal, April 19, 1988.

"Social Consequences of Marketing: Macromarketing and Public Policy," Journal of Public Policy and Marketing, Vol. 8, 1989.

"Declining Income and Changing Consumption Patterns: A Research Agenda", Proceedings of the 1989 AMA Educators'Conference, American Marketing Association, 1989. (With Meade and McCarthy)

"International Strategic Cooperative Ventures," International Marketing Magazine, Spring, 1990. (with S. Tamer Cavusgil)

"Market Information Systems in Veterinary Practice," VeterinaryHospital Managers Association Newsletter, Vol. 10, No. 2, March, 1990.

"Toward a Unified Theory of Macromarketing", Proceedings of the Fifteenth Annual Macromarketing Conference, Philadelphia, PA., August 9-12, 1990 (with William Meade)

"Assessment of Entrepreneur Readiness to Export," Chapter in International Marketing Strategy, 3rd Edition, S.T. Cavusgil and H.B. Thorelli (Eds.), Pergamon Press. September 1990 (with Cavusgil, an expansion of the 1988 paper by the same title).

Target Market Assessment: Plastics/Composites Industry, Report, December 21, 1990 (headed by Mike Martin and Robert W. Nason)

"An Approach to Measuring Company Readiness to Export," Singapore Marketing Review, Vol. 6, 1991 (with S. Tamer Cavusgil)

"The Ethical Pharmaceutical Industry: An Empirical Analysis of Regulation and Product Introductions in Six Countries," in Proceedings of the 16th Annual Macromarketing Seminar, Vancouver, B.C. 1991 (with Kathleen R. Whitney).

"Fusion Marketing: The Strategic Transformation of Industrial Marketing", Proceedings of the 1991 AMA Summer Educator's Conference, 612-614, 1991 (with Steven Melnyk and James Wolter).

Internationalizing Business Education, CIBER, MSU 1992 (authored session report).

"Toward a Unified Theory of Macromarketing: A Systems Theoretic Approach," Journal of Macromarketing, Volume 11, Number 2, Fall 1991 (with William K. Meade II). Reprinted in Gundlach, Gregory T., Lauren G. Block, and William L. Wilkie. Explorations of Marketing in Society. 2007. Mason, OH: Thompson. 792-807.

"An Empirical Analysis of the Effects of Six Countries' Regulations" in Proceedings of the 1992 Marketing and Public Policy Conference, Paul N. Bloom and Richard G. Starr, Jr. (Eds.) Washington, DC, 120-137.1992 (with Kathleen R. Whitney)

"A Strategic Guidance System for Market Reform in Transition Economies, in Proceedings of the 17th Annual Macromarketing Conference, Thomas A. Klein and Lee D. Dahringer (Eds.) Breukelen, Netherlands, 1992. (with James M. Carman, and Ruby Roy Dholakia).

"Macromarketing in an Era of Global Change," Canadian Journal of Administrative Sciences, 9 (Spring) 13-20, 1992. Reprinted in Basic Marketing, 7th Canadian Edition, by Jerome McCarthy, Stanley J. Shapiro, and William D. Perreault.

"Beyond Strategic Alliances: Fusion Relationships" presented to the Customer Relationship Management: Theory and Practice Conference April 9-11, 1992, AtlantaGeorgia. (with Steven A. Melnyk and James F. Wolter).

"Marketing Reform in Transition Economies," Acta Agronomica Hungarica, Volume 41 (no. 3-4) 251-60, 1992 (with Gyorgy Ernyei).

"A Proposed Research Program for Central Europe", Keynote paper in plenary session, Fourth International Conference on Marketing and Development, San Jose, Costa Rica, January 7-10, 1993 (with James Carman and Ruby Dholakia).

"Educating the Developed World About the Role of Marketing in Development", Proceedings,Marketing and Economic

Re-structuring in the Developing World, Ed Luis V. Dominguez, 1993.

"Managing Fusion Selling, Innovative and Entrepreneurial Buyer/Seller Relationships", Abstract in Classical and Contemporary Perspectives on Marketing Thought, American Marketing Association 1993 Winter Marketing Educator's Conference, February 20-23, 1993 (with James F. Wolter, Steven A. Melnyk, Cyrus P. Olsen)

"A Strategic Guidance System for Market Development in Transition Economies", 1993 Midwest Slavic Conference, MSU, April 30 - May 2, 1993.

"Beyond Strategic Alliances: Fusion Relationship" Proceedings, 1993 National Association of Purchasing Management

International Purchasing Conference, San Antonio, TX, May 2-5, 1993, pp 28-33, (with Steven A. Melnyk, James Wolter, and Cyrus Olsen). Reprinted in On Demand, Micro Age, Tempe, AZ, 1994.

"Channel Mapping: Scope, Method, and Application", Proceedings, 1993 Annual Macromarketing Conference, University of Rhode Island, August 12-15, 1993.

"The Drug Lag: A Twenty-Year Analysis of Six Country Markets," Journal of Public Policy and Marketing, 13 (Fall), 1994 (with Kathleen M. LaFrancis Popper).

"Buying Into the Virtual Corporation: Are You and Your Vendor Really Serious," Purchasing Issues Magazine, (June) 1994.

"Assessing the Impact of Environmental Complexity on Marketing Relationships", Proceedings, 1994 Research Conference on Relationship Marketing, EmoryUniversity, June 11-13, 1994.

"Are You Ready to Take the Leap?" Electronic Buyers' News, Issue 902, May 2, 1994 (with James F. Wolter and Steven A. Melnyk).

"The Paradox of Price in Central Europe," Administrative Sciences Association of Canada, Windsor, Canada, June 3-6, 1995.

Keynote Address, "The Advancement of Macromarketing: It's Origins, the Drivers of Its Importance and Its Role in Marketing and Development," International Seminar on Marketing and Development, Saitama University, Japan, July 6-9, 1995.

Panel "Research on Marketing and Development," International Seminar on Marketing and Development, Saitama University, Japan, July 6-9, 1995.

"Transformation of Former Command Economics," Understanding Change from a Macromarketing Perspective, eds. Sanford L. Grossbeck and Dana-Nicoleta Lascu, Proceedings of the Twentieth Annual Macromarketing Conference, Richmond, VA, August 17-20, 1995.

"Exploratory Analysis of Food Channels in Central Europe," Understanding Change from a Macromarketing Perspective, eds. Sanford L. Grossbeck and Dana-Nicoleta Lascu, Proceedings of the Twentieth Annual Macromarketing Conference, Richmond, VA, August 17-20, 1995.

"Exploratory Analysis of Food Channels in Central Europe," Understanding Change from a Macromarketing Perspective, eds. Sanford L. Grossbeck and Dana-Nicoleta Lascu, Proceedings of the Twentieth Annual Macromarketing Conference, Richmond, VA, August 17-20, 1995.

“Earth to Earth: The Macromarketing Implications of Combining Marketing and Supply Chain Management in One Department,” Proceedings of the 21st Annual Macromarketing Seminar, Robert A. Mittelstaedt, ed., San Diego, CA, August 3, 1996.

“Future Directions and Opportunities for Research in Marketing: Value Adding Processes and Concepts for Manuscript Framing,” 1996 AMA Summer Educators’ Conference, San Diego, CA, August 3-6, 1996.

“The Advancement of Macromarketing: Its Origins and Its Importance,” Invited Seminar, The Hong KongUniversity of Science and Technology, November 15, 1996.

“Beyond Strategic Alliances: Fusion Relationships”, in Research in Marketing, Jagdish N. Sheth, Charles D. Frame, and A T. Parvatigar, (Eds.), Vol 13, Greenwich Conn., JAI Press, Inc., 1997 (With Steven A. Melnyk, James F. Wolter, and Cyrus P. Olsen).

“Competitiveness in the Global Pharmaceutical Industry: The Role of Innovation,” Journal of Research in Pharmaceutical Economics 9, (1), 1998. (Co-authors, Madhu Agrawal and Roger Calantone.) Lead Article

“Marketing and Economic Development,” 1999 Marketing and Public Policy Conference Proceedings, University of Notre Dame, IN, May 20-22, 1999.

“Is Selling a Zoo the Same as Selling a Box of Animal Crackers? Marketing Government – Offered, Fee-Based Products and Services,” 1999 Marketing and Public Policy Conference Proceedings, University of Notre Dame, IN, May 20-22, 1999 (with Stanley C Hollander).

“Macromarketing Analysis of Government-Offered, Fee-Based Products and Services”, 1999, in Macromarketing and 21st Century Challenges: Sustainable Consumption and Ecological Challenges: University of Nebraska, Lincoln, (with Stanley C. Hollander).

“Marketing and Development: Macromarketing Perspectives,” in Handbook of Marketing and Society (2001), Paul Bloom and Gregory Gundlach, Ed., Sage Publications: Thousand Oaks, CA, Pps. 263-297. (Chapter with Thomas A. Klein).

“The Macromarketing Mosaic”, Proceedings of the 2006 Annual Macromarketing Conference, Queenstown, NZ, June 6-8, 2006 (draft of JMM article).

“The Macromarketing Mosaic”, Journal of Macromarketing, v.26, No.2, Dec. 2006, Pps. 219-23.

“Capabilities and Financial Performance: The Moderating Effects of Strategic Type”, Song, Michael, C. Anthony DiBenedetto,and Robert W. Nason,Journal of Academy of Marketing Science, V. 35, No. 1, March 2007, Pps. 18 - 34.