THE UNIVERSITY OF NOTTINGHAM
Recruitment Role Profile Form

Job Title:Marketing Officer

School/Department:External Relations

Salary:£22,249 to 26,537 per annum pro-rata, depending on skills and experience. Salary progression beyond this range is subject to performance.

Job family and Level:APM Level 3

Contract Status:Permanent, part-time

Hours of Work:21.75 hours

Location:University Park Campus, Nottingham

The Purpose of the Role:

Working alongside the Faculty Marketing and Communications Manager for Engineering to support the delivery of relevant elements of the University’s student recruitment and marketing strategy, with a focus on recruitment and conversion activities for all market segments, research communications and knowledge exchange. This role involves a wide range of areas of responsibility including implementation of marketing plans, gathering market intelligence and adapting marketing tactics, market research, coordinating the content of department brochures, digital marketing content, web updates, and collating the faculty’s contribution to major recruitment events. The role holder will be responsible for ensuring all recruitment related online and published materials communicate consistent messages, adhere to brand guidelines, and are written using the appropriate tone and voice for diverse audiences

Main Responsibilities
i.e. What is done.… To what / for whom…. With what outcome, or result. / % time per year
1. / Student recruitment and conversionmarketing planning
Supporting the Faculty Marketing and Communications Manager to implement faculty recruitment and conversion plans, including:
-Acting as a key marketing contact for the Faculty of Engineering departments/schools, central services and research divisions attending and running marketing meetings as required
-Providing marcomms advice to Engineering departments/schools, central services and research divisions as required
-Undertaking key tasks as laid out in department/school marketing plans and to key deadlines
-Producing design and photography briefs for offline campaigns e.g. flyers, print media, posters with external suppliers and internal contacts
-Acting as a key marketing contact for external print media, printers and further offline channels
-Using online and offline measurement techniques to track the success of all campaigns and reporting back to Engineering departments/schools and central services
-Producing monthly departmental reports using MI Hub and UCAS resources
-Working with central services and the International Office to identify new offline and online channels for further conversion activity / 20%
2. / Department/school marketing collateral
Work closely withFaculty of Engineeringdepartments/schools and central services to produce and publish departmental/school marketing assets (i.e. brochures) for open days including:
-Maintaining and updating the relevant schedule in a timely manner
-Updating, rewriting, editing and proof reading copy
-Corresponding with departments/schools on entry updates and approvals
-Using University templates, setting text and photographs into the design
-Researching and identifying leads for the basis of producing copy, and proactively liaise with internal departments/schools, including the central External Relations team to capture University-wide changes, and staff at all levels to source case studies/quotes and up to date statistics
-Participating in meetings and liaising with key contacts including admissions tutors, photographers and external suppliers i.e. designers/printers
-Organising student and alumni profile interviews and photography
-Proof reading
-Print liaison / 20%
3. / Web and digital
-Support theFaculty Marketing and Communications Manager by creating, writing, editing and delivering targeted HTML email, e-newsletter and digital campaigns.
-Work with the web officer in the production of these and prepare reports to analyse the effectiveness of email and digital campaigns. Be aware of social media and the effectiveness of online marketing activities on student recruitment and make recommendations based on this knowledge.
-Manage content and updates to the online prospectus through liaison with key department contacts including the External Relations team. Make recommendations for content additions and changes.
-Edit the faculty’s online presence on key external student recruitment websites in liaison with central marketing.
Engineering website/workspace
-Take responsibility for updating and maintaining the undergraduate and postgraduate website pages on the faculty website (external facing) and the Engineeringmarketing workspace pages (internal facing). Regularly review the site and look at areas to improve copy and layout, and proactively feedback any new ideas to the team. / 20%
4. / Events
SupportFaculty of Engineeringdepartments/schools and central services
in the delivery of student recruitment and knowledge exchange events, including:
-Advising and contributing to the organisation of undergraduate student recruitment events eg UCAS visit days, mini open days and University open days
-Supporting the coordination ofthe faculty’s departments/schools involvement and contribution to University-wide recruitment events
-Acting as the point of contact for the central events team to collate programme information and requirements for departments/schools
-Identifying and briefing suitable staff to attend key events where appropriate
-Working with the relevant teams and departments/schools to make recommendations for areas of improvement and to identify where the Engineering marketing team can provide support
-Working with relevant teams and departments/schools to advise, contribute, plan and deliver industry/ business specific events to promote the work of the faculty/departments/schools and its partners.
-Supporting the institution’s events team by contributing and advising in the organisation of new facility launch events and other high profile events as required. / 15%
5. / Internalmarketing and communications
Work closely withFaculty of Engineering departments/schools, central services and research divisions to ensure a high and consistent level of internal marketing support, including:
-Acting as a key marketing contact for the Faculty of Engineering departments/schools, central services and research divisions attending and running marketing meetings as required.
-Providing advice to Faculty of Engineering departments/schools, central services and research centres/divisions for best marketing practice.
-Capturing Faculty of Engineering departments/schools, central services and research divisions marcomms requirements using design, web and photographic briefs where appropriate.
-Providing advice to Faculty of Engineering departments/schools, central services and research divisions on the corporate brand.
-Supporting the University’s brand management by ensuring compliance across all corporate materials and bringing hard copy/digital assetson-brand as necessary.
-Using marcomms expertise to identify potential online content changes and additions.
-Writing press releases on behalf of the faculty and liaising with the central communications team with regards to media coverage. / 10%
5. / Market intelligence
Assist the Faculty Marketing and Communications Manager in gathering relevant market intelligence, including:
-Using MI Hub and UCAS online to identify competitor institutions and institution market share.
-Monitoring key competitor institutions USPs online and offline to ensure any changes are identified.
-Working closely with the University’s market intelligence team to inform further national and international target markets.
-Working closely with the Faculty Web Coordinator to monitor online analytical software i.e. Google Analytics, and adapt marketing and communications activity if required.
-Being aware of the latest market research and key trends in higher education and make recommendations on marketing activity based on these findings. / 10%
6. / Additional tasks
Support the EngineeringMarketing Team and wider External Relations team with the following:
-Keep up-to-date with key issues and hot topics in recruitment and education and continually establish and develop information sources as the basis for copy.
-Where necessary, attend marketing and recruitment meetings on behalf of the Faculty Marketing and Communications Manager.
-Be aware of the latest market research and key trends in higher education and make recommendations on marketing activity based on these findings.
-Attend away days and team meetings as required.
-Set up and manage hardcopy and electronic filing systems.
-Represent the University and faculty at open days, HE Fairs and other recruitment related events.
-Partake in project groups as required. / 5%

Knowledge, Skills, Qualifications & Experience:

Essential / Desirable
Qualifications/
Education /
  • HNC orHND in a relevant subject, or equivalent qualifications/certification, plus considerable experience in
a relevant role(s)
OR
  • Broad substantial relevant experience demonstrating general knowledge of higher education marketing best practice
/
  • Educated to degree level or equivalent
  • A marketing related professional qualification, or working towards a marketing related professional qualification e.g. CIM

Knowledge/
Skills/
Training /
  • A range of marketing and communication skills including digital/social marketing
  • Excellent copywriting skills
  • Excellent customer service skills
  • Excellent project management skills
  • Excellent communication skills, both verbal and written
  • Excellent organisation skills with the ability to prioritise workloads and demonstrate flexibility
  • Proficient in MS Office, particularly Word and Excel
  • Knowledge of digital technologies and their impact on communications
  • Outstanding proofreading skills and meticulous attention to detail
  • Judgment and understanding of how to respond to and route a diverse range of enquiries
  • The ability to work under pressure
  • ‘Can do’ attitude
  • Ability to work independently and as part of a team
/
  • Database and web skills,
  • Knowledge of higher education, particularly within the undergraduate and postgraduate markets
  • Market research skills

Experience /
  • Significant experience of working in a marketing role
  • Significant proven copywriting experience
  • Significant experience of working on marketing assets
  • Significant project management experience
  • Experience of building a network of contacts for information gathering
  • Experience of liaising with subcontractors and a diverse range of stakeholders at various levels
  • Experience of researching content in preparing for marketing and communications activity
  • Experience of working on digital campaigns
  • Experience of working in a customerfocused environment
/
  • Experience of working in a large and complex organisation, preferably in education
  • Experience of undertaking market research

Other /
  • Understanding the importance of confidentiality
  • Ability to be diplomatic in sensitive situations

Decision Making

i)taken independently by the role holder;

-Prioritising workload

-Arranging student profile interviews for marketing campaigns

-Correspondence with prospectus contacts regarding updates

-Copywriting and proof reading publications and digital comms

-Managing online course updates

-Seek quotations and arrange payment of marketing materials

ii)taken in collaboration with others;

-Planning, developing and updating departmentmarketing materials
-Market research
-Update of the prospectus
-The development and production of all other publicity materials
-Support for recruitment events.

iii)referred to the appropriate line manager (Stewart Terry)by the role holder.

Consult Faculty Marketing and Communications Manager on:

- Decisions on quotations for marketing campaigns, print and design

- Final sign off for any departmentmaterials

- New design, copy and layout suggestions for publications and promotional materials

Scope of the Role

This role supports the Faculty Marketing and Communications Manager in meeting the University’s recruitment targets. The role is crucialto the smooth implementation of student recruitmentand broader marketing plans and activities, and involves considerable work in publications, copywriting, project management, campaign material and digital promotion.

Additional Information

The successful candidate iscontracted to work 36.25hours per week, Monday to Friday inclusive.

The successful candidate is expected to occasionally work out of office hours including weekends to support recruitment events.

The line manager for this role is the Faculty Marketing and Communications Manager.

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