Course Title: The Business Value of Design
Contact Hours: one
Use of Course: In person presentation; CEU Manual
Instructor: Bill Black, B.Sc., LEED-AP
Bill Black’s Profile:
Bill Black, B.Sc., LEED-AP, is National Director of Strategic Business Solutions for Haworth, Inc. and is located in Calgary, Alberta, Canada. A quantity surveyor originally hailing from Edinburgh, Scotland, he studied at Napier University, while serving an apprenticeship. Bill received his B.Sc. in 1987 and moved to Canada in 1991. For the next eight years Bill worked for a cost consulting firm and a commercial subcontractor.
With Haworth since 1999, Bill draws on 27 years of expertise in construction, cost consulting, and estimating to engage his clients across North America and Canada. Bill is a frequent speaker at events for ASID, AIA, IIDA, NAIOP, CORENET, BOMA, IFMA, and others on the subjects of sustainable, high performance buildings, the value of design, and strategic real estate solutions. In April 2008 Bill was one of 250 Canadians trained by Al Gore as a certified presenter of the Climate Change Program.
Course Objectives: At the end of this course, attendees will:
· Explore the role of design in solving real business issues and bottom line value.
· Define four external factors changing the real estate business in workspace design.
· Restate how others are adapting to meet this new era and identify the steps to achieve
holistic results.
Content Outline:
I. Introduction and Overview - (5 minutes)
Decisions regarding real estate have historically been made primarily based on price. We call it “cost” but we really mean “price”. This has generated a focus on low bidding that has commoditized the entire supply chain from rent through professional architectural, design and engineering fees on to the cost of construction, cost of furnishings and all that is required to deliver a finished working environment.
II. Solving Real Business Challenges (15 minutes)
What are the real issues business leaders are addressing and what is the potential role for design? Companies are beginning to realize that rising energy and operating costs, measurable costs of ownership, the growing war for talent, and the rising need for agility in the physical real estate needs business, are combining to generate an appetite for value and not just price.
III. New Challenges – (15 minutes)
What external factors are placing new pressures and perspective on real estate? Low rent, free rent and high TI allowances are no longer the only way to lower real estate cost. Low fees, cheapest components, and heavily discounted bids for all products and services cannot deliver results that meet the real needs of business.
a. Construction Escalation and Performance
b. Rising energy and Occupancy Costs
c. Demographics
d. Sustainability
IV. What Steps and Process Changes are necessary - (10 minutes)
How does the process need to change to accommodate new standards? A delivery process that depends on dysfunctional, arms length relationships, blame shifting, finger pointing, and poor communication cannot hope to innovate without significant and fundamental change. When one aligns all these factors with the moral imperative of sustainable practices there can only be one logical conclusion. There is a better way to deliver space and it involves the way we do business on all levels. Our behavior, our relationships, and most of all the integration of multiple disciplines to solve holistic problems at the business level leveraging the collective intelligence of all--rather than the command and control silos that have marked our industries and professions--up until now, all have to be included in the renaissance that is so overdue.
V. What are others doing (10 minutes)
Some examples of successful projects and some of the key results realized.
Through use of current trends and statistics, actual project experience and valid concepts learn new ways in which the language of value can be reintroduced to change the perspective and decisions made around corporate real estate with notable results for all stakeholders at the triple bottom line and beyond. The concept of value has a new meaning.
“These days Man knows the price of everything and the value of nothing.” -Oscar Wilde
VI. What are others saying—Discussion (5 minutes)
Some examples of the growing body of evidence as to attitudes and results
VII. Wrap up and questions – (5 minutes)
Course Description:
What are the real issues business leaders are addressing and what is the potential role for design?
Through the use of current trends and statistics, actual project experience, and valid concepts learn new ways in which the language of value can be reintroduced to change the perspective and decisions made around corporate real estate with notable results for all stakeholders to the triple bottom line and beyond
Target Audience: Senior Designer, Principal/Partner, Intermediate Designer, Junior Designer, Corporate Executive Management; Product manufacturers, Project Manager or Construction Manager, Human Resource Executive.
Bibliography:
Campus Design + Planning: Culture, Context and the Pursuit of Sustainability. Sinclair, B. (Ed.). 2008. Canada: Canadian Green Building Council.
User Effective Buildings. Aardex Corporation (July 2004). Aardex. ISBN-13: 978-0975552407
How Buildings Learn. Brand, Stewart. Penguin. (October 1995). ISBN-13: 978-0140139969
Refabricating Architecture: How Manufacturing Methodologies are Poised to Transform Building Construction. McGraw-Hill Professional. (November 20, 2003). ISBN-13: 978-0071433211
http://www.organicworkspaces.com > Organic Workspaces > Organic Workspaces Increase in Value.PDF
http://www.haworth.com > Knowledge + Research > Facility Performance > Budget > Balancing Cost-effectiveness with Support for Corporate Change and Flexibility