Name: Rotella Franco
Address:58,Via Carbonara,80139 Napoli, Italy
Telephone: + 39 081 7646752
Mobile: + 39 3384034049
E-mail:
Nationality: Italian
Date of birth:15/06/1942
art director; AIAP, Associate senior professional designer of Communication AIAP;
Graphic design Icograda, International Council of Graphic Design Association, affiliate member.
Member of the Beda Register of European Designers
Member of club marketing communication
Studio Rotella’s art director
Since 1982 from 1991, Appointed teacher in visual art to artistic high school of Naples
Since 1991 from 2009, Appointed teacher in visual art at the Art Institute, Palizzi, Naples
Since 2002 from 2006, appointed teacher in naturalistic design at the master school of natural science, Federico II University, Naples
Since 2002 -Naturalistic design lecturer at the master school of natural science, Federico II University, Naples
From 1989 to 1997-Coordinator at the Istituto Superiore of design, Naples
From 1990 to 1992-Art director of “Orma del dicibile e dell’indicibile,art and culture magazine published quarterly.
From 1991 to 1996-Responsible for “progetto design” survey, Arte & Carte magazine.
From 1998 to1999 -Design teacher at the fabric design course, Professional fashion Institut "Isabella d'Este" Naples
From 1998 to 1999-Design teacher at the jewelry design course, Professional fashion Institut "Isabella d'Este" Naples
From 1998 to 1999- Colour techniques representation teacher at restauration courseof precious manufacture , ISA Palizzi , Naples
2000- He writes for the monthly “ Il Corriere dell’Università” Campania and Basilicata, edition.
2002- Graphic design teacher at Designer ceramic,IPIA G. Boselli, Capodimonte park, Naples
From 2000 t0 2003- Art director at LDG, Graphic & Design studio,Naples
From 2001 to 2003 Art director,”Il Cavalliere azzurro, arte &cultura” association
2005-Graphic design teacher at the advertising design course,CTP Istituto Comprensivo Statale “Francesco d’Assisi” , Sant’Anastasia, Naples
2010, Publishing teacher for the Master of Web Design and Comunication system, POR FSE Campania, Iscon, Naples
2010, Teacher of new information technologies to Master in Valoritation and Marketing of Cultural Heritage, POR FSE Campania, Iscon, Naples
2010, Vice president of Cultural Assosiation “Plebiscito & dintorni”;
2011, Illustration Stage, studioRotella, students of Liceo Artistico, Cardito, Naples
2012 art director of the Course of self- efficacy, self-confidence and design. Draw you!, formation point Ferrari, Naples
2012 ARTHUB contemporary art and territory, edited by video CRAC ,Cremona
2015, Art director, CISAT, Italian Art Study center – Art terapy, Naples
2016, 2017, art director Isis Institute Isabella d’Este Caracciolo, Naples
2016, Academy of Fine Arts in Naples, Workshop "The color illustration naturalistic"
2015, 2016, Isis Institute Isabella d’Este Caracciolo, communication, meetings with teachers by Franco Rotella, Naples
Cavaliere/ Accademician/art section, International AcademicOrder “Greci – Marino”
Member honoris causes, Academy of Sciences, Literature, Arts in academic class “nobel”. Rome
Academy of worth of “500”. Rome
Permanent exhibition at Museum of Information, Senigallia (Ancona)
Permanent exhibition at Civica collezione, City of Marigliano, Naples
Permanent exhibition at Maremossum,Cultural association, Pozzuoli, Naples
Works in permanence, Center Friends of the art, adherent Société Académique des Art Libéraux, Paris
Exhibition, interventions
1971, graphic exibition “Gruppo Ottagono”, Naples
1971, Sironi prize, fine arts promoter, Naples
1971,”strutturazione del reale”, la Porziana gallery, Milan
1972, “possibile ipotesi per un eventuale gruppo”, Province administration palace, Reggio Calabria
1972, Mezzogiorno review, Villa Pignatelli museum, Naples
1973, group exhibition, Segno Grafico gallery, Venice
1973,group exhibition, 2 B gallery, Bergamo
1974, Santa Barbara chapel, Maschio Angioino, Naples
1976, San Carlo gallery review, Naples
1976, “ Il Vortice” graphic review, Salerno
1977, XVI Internacional prize of dibuix Joan Mirò, Barcelona
1977, XVI Internacional prizeof dibuix Joan Mirò, Pamplona
1977, National festival of grafic design, “il Vortice”, Salerno
1978, Lions Club, Arengario of city, Milan
1982, VII biennale “ pro Iuventute”, Milan
1983, Eur, Congress palace, Rome
1983, Itinerant review , art island center, Milan
1984, Santa Barbara chapel, Maschio Angioino, Naples
1986, Murano prize, Prison palace, Venice
1986, Portus Veneris prize, City, Porto Venere
1987, Idea For life, San Giacomo church, Vicenza
1990, Exhibition Liceo artistico statale, Naples
1990,Presentation of the quarterly art and culture magazine Orma del dicibile, dell’indicibile, Italian institut of philosophical studies, 24 october, Naples
1991, Bergavi prize, Liceo artistico statale, Naples
1991, “Le gambe dell’'architettura”, city hall, Avellino
1991, Art Expo , Bari
1991,“ A stamp for Naples ”, incision file, Arte & Carte edition, Naples
1994, “Creo Arte”, Fine Arts Academy of Brera, Napoleonic hall, Milan
1994, “Creo Arte ”, Goetz gallery, Steinentorstrasse 15, Basilea
1994, Review of graphics , AIAP, art Expo, Bari
1994, “Napoli porte Aperte”, Contemporary art in Naples , Palizzi Art Institut, Naples
1994, Summit G7poster, Naples
1994,The graphic design in Campania, IDIS, Coroglio, Naples
1994, graphic art , neapolitan aspects, Istituto Superiore of Design, Naples
1994, Exhibition: Illustrations, Istituto Superiore of Design, october, Naples
1994, anamorhosis realized on wood (250x300 cm), “Futuro Remoto”, Oltremare exhibition, Naples
1995, International prize Cosmopack, ADI, XXVIII edition,international review of perfumery and cosmetics, 22 april, trade show quarter, pavilion 29, Bologne
1995, Art’s week, Afsout library, Nato library, Bagnoli, Naples
1996, Graphic designs, AIAP, Galassia Gutemberg, Naples
1998, Exhibition Palazzo Ducale,city of Marigliano, organized by Italian Institut of philosophical studies, Naples
1999, Dissenso manifesto, exhibition of 50 projects of posters of utility design , Sant’Angelo Abbey, Montescaglioso
2000,Dissenso manifesto, exhibition of 50 projects of posters of utility design uti, Casa d’Italia, Zurich
2000, Napoli Porte Aperte, studioRotella,exhibition of graphic illustrations and projects, Naples
2000,collective exhibition show room Globe, Grafica & Design laboratory, Naples
2001, Teachers’exhibition, Palizzi Art Institut, Naples
2001, Napoli gentile,exhibition of graphic plans,Gemito hall, Assessorato all’Ambiente, Lega ambiente, Naples
2002, Biennal of arts and science of the Mediterranean “Remembering Utopia”, Grotte di Pertosa, Salerno
2003, exhibition of Europalia Italia Posterama posters, Bruxelles, Belgium
2003, “Percorsi, foto e oltre” Luciano Basagni, Tina Esposito, Franco Rotella, Maremossum, Pozzuoli, Naples
2004, Digital manipulation of Luciano Basagni, Tina Esposito, Franco Rotella in “The world of signs,” anthology exhibition of Gianni De Tora, Civic Museum of Castelnuovo, Loggia hall, Naples
2005, Milan Fair, Visual Communication Seriprint, Milan
2007, Exhibition Ex Libris, ISIA Urbino, center of visual arts, Peschiera di Pesaro
2007, Exhibition on-line “Bambini”, Social Design Zine, Icograda
2008, Exhinition “Goccia dopo goccia-acqua per la vita”, contemporary art gallery, Arezzo
2008, Exhibition “Goccia dopo goccia-acqua per la vita”, picture gallery of regional council of, Florence
2008, “Mediterraneo e dintorni” stand “Il disegno botanico” Botanical gardenof agrarian University, Portici
2008, Da zero al design, natura in forma, Botanical garden of agrarian University, Portici
2009, Design Per,International week of Design, Campania Blur Design exhibition, Fine Arts Academy, Naples
2009, Design Per, International week of Design , filmato, Metamorphè, Fine Arts Academy, Naples youtube
2011, Design Per, International Week of the Graphics, Cagliari 2011,
2011,Design Per, International Week of the Graphics, videos_relations, Cagliari youtube
2011 the Contemporary's Day, Amaci, filmed emotions, studiorotella, Naples
2011, Celebrate Good Times, Hamlet of Teverolaccio in Succivo (Us)
2012, September, Who has killed the culture? Edited by Guido Talarico
2012, the Contemporary's Day, Love us, The world of signs video
2013, The Contemporary’s Day, Love us, “Presenze Assenze”, photographic exhibition, “ Disegni tu!!!” Formation Point Ferrari, Naples.
2014 XI International interdisciplinary seminar CISAT Psychology, Psychoterapy, Literature, Italian Art Study center – Art terapy “Disegno adesso per tutti”, speaker, Naples
studiorotella, Naples, Communication
Orma, del dicibile e dell’indicibile, magazine, LAN Edition, Naples
Contemporary art review “Arena ‘92”, catalogue, Congress center Fattoria Agrituristica Sportiva Boccia, Poggiomarino, Naples
Vi ricordate i containers, favole, documenti, immagini, libro, Edition Assotiation Federation territorial Città del Monte, Naples
Istituto Superiore of Design, graphic project, Naples
Dolce Idea, chocolate industry, graphic project, website, Naples
Vanilla di Remy, chocolate industry, graphic project, Naples
Week of scientific and technologic culture, “Suture”, Federico II University, Naples
CNR,international center of spectrometryservices, Naples
Le Geometrie della Natura, CD ROM, MONUMEDIA, 1/4 december 1999, Diego Aragona Pignatelli Cortes Museum, Palazzo Reale, Naples
Aurora Carluccio, didactical reinventing with students that live in difficulty situations
Cultural association “Plebiscito & dintorni”, Naples
Grafica & Design laboratory, graphic project, Naples
Europa Studi association, graphic project, Naples
Rossini Institut, graphic project, Naples
Ipcacral, guide, City of Napoli
Tredesignerperunartista, show room Ferrari furnituring, Naples, catalogue
“Il Cavaliere Azzurro”, graphic project, website, Naples
“Urla la Pace”, poster, itinerant exhibition, Institut of Istruzione superiore Don Milani, Depero, Rovereto, Palizzi Art institut, Naples
Tempo di morte, poster, exhibition Palizzi art institut, Naples
Progetto Dialogo, Israele, Palestina, poster, invitation, II University of studies of Naples, Campania, Naples
Mario Valentino S.p.A, cartelli da banco e manifesti (posters), Naples, Milan
Maremossum, cultural association, graphic project, Pozzuoli, Naples
Federico II University of Naples, Sciences Faculty MM. FF. NN., “Mostra la Natura”, poster, preparation exhibition, CDROM multimedial interactive, Naples
Ballistics information’s Lab, trademark, Naples
Aurora Carluccio, personal exhibition, graphic project, Naples
Pinocchiorestauri, laboratory, graphic project, Casalnuovo, Naples
Coordinate image Palizzi Prize 2006, Palizzi Art Institut, Naples
Ricci group, identity system, basal forms,casalnuovo Naples
Mondial mobili, interior furnishing, catalogue, Liveri di Nola
Ispad, deep-freeze oven products , graphic project, Baronissi, Salerno for Freemind, communication agengy
Alambicco rosso, distillery, graphic project, S. Nicola La Strada, Caserta, for Freemind, communication agency
Lo Conte, flours, graphic project, Ariano Irpino, Avellino, for Freemind, communication agency
Pezzullo, biscuit industry, graphic project, Frattamaggiore, (Na), for Freemind, communication agency
Pezzella cold cuts industry, graphic project, Forchia (Bn), for Freemind, communication agency
Conté party, graphic project, Naples
Pezzella salumificio, web site, packaging, Forchia(Bn)
Pezzullo, biscottificio,packaging,Frattamaggiore (Na)
Gianni De Tora, unspecified area, clip, Naples, Caserta, Benevento, Rome
Alambicco rosso, product, S.Nicola La Strada, Caserta
Projects and interventions
1989, didactic project, Istituto Superiore di Design, Naples
1991, meeting “ Comunicazione e design”, promoted by Arte & Carte magazine, Istituto Superiore di Design, 27 june, Naples
1992, meeting “Napoli, una capitale europea del design”, French Institut Grenoble, 22 november, Naples
1994, round table “gli Istituti d‘Arte verso il 2000”, Palizzi Art Institut, 16 may, Naples
1996, meeting with graphic design of studioRotella, Medical Faculty, Federico II University, Naples
1996, “Suture”, VI week of scientific and technologic culture, “La comunicazione in medicina”, laboratory for teachers, medical Faculty, Federico II University, Naples
1996, I Quattro mondi, comunicare con l’immagine, meeting with studioRotella, National Institut for the studies of tumours G. Pascale foundation, Naples
1996, Didactic and graphic project of CD of updating course of teachers, Palizzi Arts Institut, Naples
1998, Stage of graphic layoutof web pages, Hermes Center, ITI “F. Giordani”, Naples
1998,didactic project of design course of textile, Isabella d’Este Institut, Naples
1998, didactic project of design course of jewel, Isabella d’Este Insititut, Naples
1999,didactic project of restauration course of precious manufacture, financed by European social fund, Palizzi art institut, Naples
1999, didactic and graphic project of interactive CD of updating course of teachers, “le geometrie della natura”, Palizzi Art Institut, Naples, presented by Monumedia, Palazzo Reale and Diego Aragona Pignatelli Cortes Museum, Naples
1999,didactic project of course of restauration on painting financed by European social fund, Campania, Naples
2000, didactic project of course of wooden manufacture restauration Federico II University, Fine Arts Academy, Palizzi Art Institut, Naples
2000, Commissionein the project “Sviluppo Sud”, scuola media statale Tito Livio, Napoli
2001, june, Art, maths and other, multidisciplinary lesson; intervention on “le Geometrie della natura”, Palizzi Art Institut library, Naples
2002, didactic project of course “Giardino, Museo, Scuola” financed by European Social fund ISA Palizzi, Naples
2002, Commissionerof Contest “Per i diritti degli animali”, Fiorelli school, Naples
2002, Comenius project, Palizzi Art Institut, Naples
2004, Citytape Henkel contest, Palizzi Art Institut, Naples
2004, “Mostra la natura”, University of Naples “Federico II”, zoological Museum, Naples
2005, Citytape Henkel contest, Palizzi Art Institut, Naples
2006, Disegno naturalistico, studiorotella, Naples
2006, Il Giardino Palizzi, book, project “Costiera dei Fiori”, Campania, London
2006, workshop “L’insegnamento del Design grafico”, Design school, SDOA, Vietri sul Mare, Salerno, 26 october
2008, intervention “Basic fra natura e progettazione” Filippo Palizzi art institut, Naples
2009, Come sta la cultura, intervention “L’istruzione artistica, quale futuro”? Saletta Rossa, Guida bookshop Port’Alba, Naples
2010, Stage Anatomical draw, Anatomical Museum, Naples
2010, Illustration Stage to students of Liceo Artistico, Cardito, studio rotella, Naples, 2010
2010, art, formation, job, round table, the book like an art shape , council hall of City Cardito
2011, artists in showcase, Gino Ramaglia, Raced video Pon Video Impression, artistic High school Cardito, Naples
2011, Foodfordesignforfood, projects on the food and outskirts, edited by ADI
2012, “Urla in Silenzio” poetry and photography exhibition, Formation point Ferrari, Naples
2013 ARTEMDOCERE, National teachers association, Teaching: naturalistic illustration, anatomical design
2013 “Urla in Silenzio” poetry and photography exhibition, Draw you! Formation point Ferrari, Naples
2013 ARTEMOTION “Figurative arts award Corinne di Lorenzo”, PAN, Arts Palace, Naples
2013, PRESENZE/ASSENZE, Naples’ district center, photographic exhibition, students of course “Disegni tu”, Formation Point, Naples
Gianni De Tora, “Oltre” video, by Luciano Basagni and Franco Rotella, Suor Orsola Benincasa University, Naples
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