A PROJECT REPORT
ON
ORGANISATION STUDY AT RASHTRA DEEPIKA Ltd, KOCHI.
Submitted to the
MAHATMA GANDHI UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
FIJO JOSE
Reg. No. 22240
Under the guidance of
Mrs. Anu George
Assistant Professor
VISWAJYOTHI SCHOOL OF MANAGEMENT STUDIES
VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY
VAZHAKULAM
OCTOBER - 2011
VISWAJYOTHI SCHOOL OF MANAGEMENT
VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY
BONAFIDE CERTIFICATE
This is to Certify that this report titled “Organization Study at Deepika” Is the bonafide work of Ms. FIJO JOSE who carried out the study under my supervision. This report is submitted to Mahatma Gandhi University, Kottayam as partial fulfillment of requirement for the award of degree of Master of Business Administration.
…………………………………………
Mrs. Anu George
Faculty Guide
……………………………………… ………………………………..
Dr. R.V. Jose Signature of Principal
Prof. & Academic Director
Submitted for the Viva Voce examination held on …………………………………..
Signature of External Examiners
1………………………………….. 2……………………………
DECLARATION
I FIJO JOSE hereby declare that the report entitled “Organization Study at Deepika” submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the award of the degree of Master of Business Administration is a record of original work done during my period of study in the Viswajyothi School of Management, Viswajyothi College of Engineering and Technology under the guidance of Mrs. Anu George.
Place:
Date:
ACKNOWLEDGEMENT
This Project work was a great experience for me. I was exposed to the media industry for the first time. I am greatly thankful to each and everyone who assisted the tasks in any phase of its development. First and foremost, I thank the Almightly God, the light of my life granting me the strength, courage and knowledge to complete this project successfully.
I would like to express my heartfelt thanks to, our Principal, Dr. M. G. Grasius, Viswajyothi College of Engineering and Technology for his kind
patronage.
I extend gratitude to Dr. R.V Jose Director of Department of management Studies, Viswajyothi College for his constant encouragement.
I am immensely thankful to my internal project guide Mrs. Anu George, MBA faculty of Viswajyothi College, for her creative and healthy suggestions regarding this project work.
I express my sincere gratitude to Mr. K. C. Thomas, Resident Manager. I thank all the Department heads for their support during this study. I also thank the staff of Rashtra Deepika Ltd., Kochi without whose support this study would not have been possible.
Last but not the least I would like to thank my friends, family members and the rest of the faculty members of my college who gave me full encouragement.
FIJO JOSE
CONTENTS
No / Title / Page No.1 / CHAPTER 1
1.1 / INTRODUCTION / 1
1.2 / SCOPE OF THE STUDY / 2
1.3 / OBJECTIVE OF THE STUDY / 3
1.4 / REASON FOR SELECTING THE COMPANY / 4
1.5 / STUDY PLAN / 5
1.6 / METHODOLOGY / 6
1.7 / LIMITATION OF THE STUDY / 7
1.8 / CHAPTER SCHEME / 8
II / CHPATER 2
2.1 / INDUSTRY PROFILE / 9
2.2 / WORLD SCENARIO / 10
2.3 / INDIAN SCENARIO / 11
2.4 / STATE SCENARIO / 12
III / CHAPTER 3
3.1 / COMPANY PROFILE / 13-14
3.2 / OBJECTIVES OF THE COMPANY / 15
3.3 / HISTORY AND PHILOSPSHY / 16-19
3.4 / ORGANIZATION STRUCTURE / 20
3.5 / DIFFERENT PHASES OF DEVELOPMENT / 21
3.6 / FUTURE PLANTS & PROCEDURES / 22
3.7 / FINANCIAL PERFORMANCE OF THE COMPANY / 23
IV / CHAPTER 4
4.1 / PRODUCTION DEPARTMENT / 25-28
4.2 / EDITORIAL DEPARTMENT / 29-31
4.3 / MARKETING DEPARTMENT / 32-33
4.4 / CIRCULATION DEPARTMENT / 34-46
4.5 / ADMINISTRATION DEPARTMENT / 47-49
4.6 / HR DEPARTMENT / 50-52
V / CHAPTER 5
5.1 / SWOT ANALYSIS / 53-55
5.2 / OBSERVATIONS / 56
5.3 / SUGGESTIONS / 57
VI / CONCLUSION / 58
VII / REFERENCES / 59
LIST OF TABLES
TABLE NO: / TITLE / PAGE NO:
4.1 / Allocation of unit circulation manager and executive for Rashtra Deepika / 36
4.2 / The basic wages are given every 15 days / 40
4.3 / Advertisement Tariff / 43
4.2 / Allied Publications / 44
LIST OF FIGURES
FIGURE NO: / TITLE / PAGE NO:
3.4 / Organizational Structure / 20
4.1.1 / Structure Of Production Department / 25
4.2.1 / Structure Of Editorial Department / 29
4.2.2 / Function of Editorial Department / 30
4.3.1 / Structure Of Marketing Department / 32
4.4.1 / Structure of Circulation Department (Deepika) / 34
4.4.1.1 / Structure of Circulation Department (Rashtra Deepika) / 35
4.5.1 / Structure of Administration Department / 47
4.6.1 / Structure of H.R. Department / 50
CHAPTER-1
1.1 INTRODUCTION
This project deals with the Organization study conducted in Rashtra Deepika Ltd. Kochi. The Rashtra Deepika Ltd. Company came into existence in 1887, and has its Head Office based in Kottayam. The newspaper is published from 8 units in Kerala. Due to time constraints, the study was limited to the Kochi division.
The Organizational Study was conducted at Rashtra Deepika Ltd., Kochi. This study helped me to understand the functions, structure, policies and different procedures of the organization. The main objective of this study was to identify the functions of various divisions in the organization and also to gain knowledge about the organizational atmosphere and to find the importance of this industry in the society.
James Hookes quotes that "MBA students need more than professed values. They need to know that the world is morally complex and morally dangerous. They need to know that bad deeds can come from good values. They need to know that valuing integrity enough to keep one's hands off other people's money is only the beginning, not the end of business ethics."
1.2 SCOPE OF THE STUDY
Ø The organization study incorporates the structure, products, policies, the different activities and a SWOT analysis of the organization.
Ø It also sheds light on the organizational atmosphere and the challenges and the opportunities of the industry in general.
Ø This study aims at generating the practical awareness about the management.
Ø This study helps to understand different management activities.
Ø This study helps to make a comparison between the classroom knowledge with the real situation in the organization.
Ø This study helps to interact with the organizational executives of the company.
1.3 OBJECTIVES OF THE STUDY
Several attributes such as the activities taking place within a company, how its different departments function, how these departments are interdependent etc can be studied personally, and proves to be of immense value when an actual job is embarked upon later. It is also essential to know how the different resources of the company, like money, material men and machinery are managed by the officials to achieve the vision of the organization. The objective of this study is to shed light on these aspects, to understand the functioning of the organization, to obtain first hand experience of a managerial job environment and to interact with the people who manage and ensure the smooth running of the organization.
The main objectives of the study are:
Ø To familiarize with the business organization.
Ø To familiarize with different departments in the organization and their functioning.
Specific objectives include:
Ø To relate theory with practice.
Ø To understand how key business practices are carried out in the organization.
Ø To understand how information is used in the organization for decision making at various levels.
Ø To understand the organizational structure.
1.4 REASONS FOR SELECTING THE COMPANY
Ø Deepika is one of the first Newspapers published in Malayalam.
Ø It is one of the most reputed and diversified news paper among Keralites.
Ø Rashtra Deepika is the ultimate word when it comes to expert journalism, and the company has more than a century of experience in the industry, making it a perfect choice for doing an Organizational Study.
Ø Every year the company is having a good sales turnover.
1.5 STUDY PLAN
The study was for a period of one month.
First week
The first week was spent in the production department and Editorial department where the trainee collected information about the various production and editorial details.
Second week
In the second week, the study was concentrated on collecting data from the Marketing and circulation department.
Third week
During the third week, the trainee visited and collected data from the following departments.
a)Administrative
b)Human Resource
Fourth week
During the last week, the trainee reviewed the documents and spent time for the preparation of report.
1.6 METHODOLOGY
The main tool used for the study was observation. Interaction with the company personnel also revealed an ample of information.
Primary Data
Primary data was obtained directly by interacting with the concerned personnel in various departments and also by observing the workflow.
Secondary Data
Secondary data was obtained from the company's process documents, reports, books, journals, and websites.
1.7 LIMITATIONS OF THE STUDY
1. To understand an organization and its working completely, a period of 30 days was not sufficient.
2. Other departments of the company were warned to be out of bounds, so it was not possible to study in detail their activities and overall atmosphere.
3. The company by policy never reveals its financial information and this limits the exhaustiveness of the study.
4. The detailed data of other companies related to the same business could not be obtained and hence a comparative study was not possible.
5. The time constraint is also a limitation of this study.
6. Most of the employees were busy with their job so much interaction was not possible.
1.8 CHAPTER SCHEME
Chapter 1
1st Chapter contains General Introduction, Scope of the Study, Objective of the Study, Reason for Selecting the Company and Study Plan,
Chapter 2
IInd chapter contains Industrial Profile, World scenario, Indian Scenario and State Scenario.
Chapter 3
IIIrd Chapter contains Company profile, Objectives of the Company, History & Philosophy, Organization Structure, Different Phases of Development, Future plants & Procedures and Financial performance of the company.
Chapter 4
IVth Chapter contains Departmental Details, Structure and Functions of Production Department, Editorial Production Department, Marketing Department, Circulation Department, Administration Department and Human Resource Management, Responsibility of Key personnel and Department future plan.
Chapter 5
Vth Chapter contains SWOT Analysis, Observations and Suggestions.
Chapter 6
VIth Chapter contains Conclusion and Bibliography.
CHAPTER-II
2.1 INDUSTRIAL PROFILE
Man’s urge to communicate with ones neighbours led to the development of languages as well as newspapers. In the past new stories were revealed by word of mouth than through the written materials.
An American Dramatist Arthur Miller says, "A good newspaper is a nation talking to itself”.
The earliest version on a newspaper was a daily sheet published in 59 BC in Rome called 'Acta Diurna' (daily even). The earliest known printer newspaper was in Beijing in 748 AD. The 1700 were a century in which market elements were created that encouraged the development of daily newspapers. The first daily newspaper was 'The Daily Courant' in London 1702.
Newspaper and Newspaper advertising have been the most important tools in shaping the growth and development of the modern society. More than anything, they have been very instrumental in bridging communication gap between people and contribute to the air of awareness in a society. One of the most crucial tasks of the newspaper industry is to contribute towards the economic and industrial development of a country through the assimilation of people's thoughts and opinions.
2.2 WORLD SCENARIO
The first newspaper in the world of which there is a record was 'Pecking Gazette' published between AD 600's and 900's China. It was printed by wood block, the kind of printing invented by the Chinese in the year 594. Less than*
100 years after Johannes Guttenberg developed printing press in year in 1447, there appeared pamphlets and single sheet notices announcing particular events.
The first English newspaper was 'Oxford Gazette' brought out in 1665 in England. That publication gave rise to the word NEWSPAPER in 1670.
2.3 INDIAN SCENARIO
The colonial power of British introduced newspaper in India. The first newspaper in India was 'Bengal Gazette' published in English by an English man J.A Hickey in 1780. In 1819, Gangadharan Bhattacharya and Harichandra Roy launched a paper in Calcutta by name 'Bengal Gazette' in Bengali. It was the first newspaper launched in an Indian language.
The Indian Newspaper industry has passed through various stages of evolution to reach the stage that it enjoys today that of a leading press arena in the world. There are hundreds of newspapers that reach out to the people of this vast country in enormous numbers every morning. A typical Indian daily newspaper is almost like a staple diet, which brings to him news from around the globe.
Indian newspapers have played a very significant role in shaping the country's economical development. In fact, the newspaper industry of any country for that matter spreads the knowledge and awareness amongst the people by propagating itself as a medium for a wide area of topics such as politics, sports, social issues, medicine, entertainment, advertising, marketing and so on. The popularity of newspaper has lived through ages.
We know that newspaper and newspaper advertising have been very instrumental in branding the communication gap between people that contributes to the air of awareness in the society. Newspaper is an important media for spreading both national and international news. It plays a crucial role in the society.
In recent year's, India's steamroller economy has diversified well beyond tech and outsourcing, including a big boom in the news media. Circulation has been steadily growing at Indian newspapers, and new dailies and magazines are popping up on a monthly basis. India is a fascinating country where history is being made in many respects so it is a great place for good journalism.
2.4 STATE SCENARIO
The newspaper in Kerala was introduced in 1887. The first newspaper launched was 'Deepika' on 14th April 1887. After Deepika, the next newspaper to be launched was Malayala Manorama in 1888. But the circulation was very limited due to the low literacy rate at that time. During 1990's, there was a tremendous growth in the newspaper industry in Kerala with the emergence of other newspapers like Deshabhimani, Kerala Kaumudhi, Mathrubhumi etc. At the initial stage, most part of the funds needed by the dailies were raised from the proprietor's personal investments or as the donations collected from the public. But now, the finance is raised from advertisements, circulations etc.