Graphic Novels - Media Specialists
The First Fantasy
Hailed as the savior of Squaresoft back when it first came out, the Final Fantasy series brought an ailing company to the forefront and helped to cement the creation of the roleplaying game genre. Over time, Final Fantasy has been anything but, and every new incarnation just simply makes one question how final it seems to be. In light of this, Square Enix wishes to partner with a comic book company to develop a series based on one of the mainstream Final Fantasy games back to the audience. Care should be taken to properly choose a numbered Final Fantasy that has not been seen as readily as others. Storylines should take place within the world of the game and a new story should be started featuring characters from the main game.
❏ List five criteria of your target market. Explain why you chose them. (at least three sentences)
❏ Create visual representations to help an investor understand your story using one or more of the following: logo, storyboard, poster, etc.
❏ Choose what type of market you will try to reach; national/international markets, a niche market, or a cult classic market. Explain your choices. (at least three sentences)
❏ List three companies in which you will cross promote using product placement and explain how you utilize them. (at least three sentences)
❏ List three transmedia options in which you will use to promote your project. Explain your choices in at least six sentences. (worth 2 questions)
❏ Choose three social media options in which you will use to promote your project. Explain your choices in at least six sentences. (worth 2 questions)
❏ Research and list potential spinoffs/merchandising and product tie-ins (endorsements, prizes, etc.). Explain your choices. (at least three sentences)
❏ When and how will you launch your marketing campaign? Explain in at least three sentences.
❏ Create a press release about the premiere of your project. (worth 2 questions)