Embargoed Until: 11:00 a.m., November 5, 2009
Contact: Glen Weldon, , Office:202-328-7744 x221, Cell: 202-413-0261
AICR Launches Two New Web Sites
RevampedNow a One-Stop Resource for
Cancer Research News, Tools and Information on
Diet, Weight, Physical Activity and Cancer
New AICR Kids’ Site, ,
Teaches Healthy Habits With Games, Puzzles
WASHINGTON, DC – Today, the American Institute for Cancer Research (AICR) launchesits revamped and greatly expanded Web site. The new is a portal for clear, up-to-date, easy-to-navigate information on the cancer research that’s revealing how what we eat, how much we move and how much we weigh influence the prevention, treatment and survival of cancer.
The new
- Daily updates on hot issues relating to diet and cancer
- Interactive tools and features targeted to specific audiences, including:
- Researchers
- Cancer patients and survivors
- Health professionals and educators
- The general public and AICR supporters
- The press
- AICR’s vast catalog of downloadable publications, including the award-winning New American Plate approach to meal planning
- The ability to subscribe to AICR’s e-publications that deliver breaking news straight to your inbox
- Healthy, delicious and cancer-protective Recipes from the AICR Test Kitchen
- Our Cancer Research: Profiles of leading cancer researchers and their AICR-funded work
- Weighing the Evidence: An in-depth look at the science linking everyday choices to cancer risk
- Profiles of the Foods That Fight Cancer
- Online tools to help you build more physical activity into your day and lose weight
- Ideas for How You Can Help by supporting AICR at home, at work and in the community
Visitors can access physician- and dietitian-reviewed advice on diet, nutrition, physical activity and weight maintenance. They can also directly access the research studies in the reports that form the basis for AICR’s educational message.
Teaches Kids Good Health Habits
Childhood overweight and obesity are linked with increased risk for cancer later in life – and the Centers for Disease Control reports that 17 percent of children aged 6–11 years are now obese (not including those who are overweight).
That’s why AICR has launched a free educational tool that’s full of fun games, puzzles, recipes, educational food facts and activities to teach 6-10 year-olds about good nutrition and staying healthy.
lets kids interact with cool characters their age: Ozzie the Chef, Rosemary the Gardener, Pedal the Activity Girl and Simon the Fact-Keeper. Wise words from Professor Gettup and jokes from the Professor’s dog, Go, tie it all together.
to give children good-health tools early, lowering their risk for developing cancer, diabetes, heart disease and many other medical conditions later in life.
All content on is reviewed and approved by a panel of educators, dietitians and other health professionals, with new features added regularly.
***
The American Institute for Cancer Research (AICR) is the cancer charity that fosters research on the relationship of nutrition, physical activity and weight management to cancer risk, interprets the scientific literature and educates the public about the results. It has contributed more than $91 million for innovative research conducted at universities, hospitals and research centers across the country. AICR has published two landmark reports that interpret the accumulated research in the field, and is committed to a process of continuous review. AICR also provides a wide range of educational programs to help millions of Americans learn to make dietary changes for lower cancer risk. Its award-winning New American Plate program is presented in brochures, seminars and on its website, AICR is a member of the World Cancer Research Fund International.