Contact: Ginny Long FOR IMMEDIATE RELEASE
Director of Public Affairs
Moen Incorporated April 2004
(800) 321-8809, Ext. 2019
Jennifer Allanson
Robert Falls & Co. Public Relations
(216) 696-0229
MOEN INTRODUCES TWO NEW UNIQUE OLD WORLD FAUCET FINISHES
Antique Nickel and Oil Rubbed Bronze Finishes Respond
to Consumer Demands for More Authentic, Old World Styling
North Olmsted, Ohio – If variety is the spice of life, then things are getting quite spicy in the bathroom these days, thanks to Moen. The world’s largest producer of residential plumbing products has added two hot new faucet finishes to its traditional Kingsley™ Collection – Antique Nickel and Oil Rubbed Bronze – to offer consumers more choices than ever before.
“The demand for products that create an Old World look remains strong,” noted Kathleen Yates, Group Product Manager for Moen. “These two new finishes take that Old World feel to a whole new level by creating more authenticity.”
Both finishes incorporate similar technologies to create a weathered and distressed authentic Old World feel. The faucet is then sealed with a new protective coating to ensure its long-term beauty and durability. According to Yates, similar products on the market offer a less permanent finish which, in many cases, change appearance over time. The Moen finishes retain their look over the long term and have been proven, through rigorous testing, to be as durable as any coating finish.
“We considered about six to seven different finishes to expand our product offering this year, but these two by far were proven to be the most popular based on extensive research with plumbing wholesalers, showroom consultants and builder showroom design consultants,” said Yates.
This is not the first time that Moen has responded to consumer demand for Old World styling. Just over a year ago, the company introduced its very popular Wrought Iron finish to the Kingsley line of bath products. The dark brown, almost black, appearance of the Wrought Iron faucets blends well with the dark woods that are popular in bathrooms today.
“Moen’s mission is to make plumbing more fashionable,” explained Yates. “The industry is moving away from utilitarian faucets, and Moen is proud to be at the forefront of these style changes. Consumers expect their faucets to complete a certain look they have chosen for the bath. Faucets today are more like jewelry for the home and have earned the right to be showpieces of sorts.”
For more information about Moen’s new faucet finishes, contact Moen Incorporated at 25300 Al Moen Drive, North Olmsted, Ohio 44070-8022, call
1-800-BUY-MOEN (1-800-289-6636), or visit our web site at www.moen.com.
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EDITORS NOTE: Moen Incorporated is one of the world's largest producers of residential and commercial plumbing products. Moen is the #1 brand of faucets in North America. The company manufactures a complete line of single and two-handle faucets in a wide assortment of styles and finishes. It is also a leading producer of residential and commercial sinks, a variety of shower accessories, and bathroom accessories (sold under the brands Moen, Cleveland Faucet Group, and Creative Specialties International).
Moen Incorporated is an operating company of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), the consumer products company.