Sample Blurbs to Use for Your Communications for

World Fair Trade Day 2012

Outreach via newsletters, emails, blogs, etc. (216 words)

Please join us in celebrating World Fair Trade Day, the largest Fair Trade event in N. America each year. Help us invite friends, coworkers and neighbors to build awareness of Fair Trade and empower vulnerable producers! Fair Trade seeks dignity and hope for farmers and artisans who produce the items we consume and enjoy, a better future for our planet, and tastier, higher quality products for you. On Saturday, May 12, [Name of your Organization/Company] will join our neighbors across the U.S. and around the world as we celebrate World Fair Trade Day. Supporters in more than 80 countries worldwide will pause to celebrate the meaning of Fair Trade.

Across N. America, advocates are inspiring around 100,000 people to participate in Fair Trade events from May 6-20. Please join us in supporting World Fair Trade Day and celebrating the “Best in Fair Trade” Award winners. With over 1,000,000 producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair! This year, individuals as well as organizations will host hundreds of events, such as festivals, fashion shows, speeches, food and drink tastings, film showings, sports games, neighborhood crawls, and concerts to celebrate Fair Trade. Visit www.FTRN.org to learn more and to get involved.

Updating your Website (256 words)

[Name of your Organization/Company] is a proud participant in World Fair Trade Day, an international celebration of Fair Trade. This year’s events will be taking place in over 80 countries worldwide. Help us invite friends, coworkers and neighbors to build awareness of Fair Trade and empower vulnerable producers! Fair Trade seeks dignity and hope for farmers and artisans who produce the items we consume and enjoy, a better future for our planet, and tastier, higher quality products for you.

Across N. America, advocates are inspiring around 100,000 people to participate in Fair Trade events from May 6-20. Please join us in supporting World Fair Trade Day and celebrating the “Best in Fair Trade” Award winners. With over 1,000,000 producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair! This year, individuals as well as organizations will host hundreds of events to celebrate Fair Trade. Visit www.FTRN.org to learn more and to get involved.

We invite you to host World Fair Trade Day events during May 6-20 - including Fair Trade festivals, fashion shows, speeches, food and drink tastings, film showings, sports games, neighborhood crawls, spa nights and concerts and much more - to promote Fair Trade and campaign for trade justice together with farmers and artisans around the world.

Download the free World Fair Trade Day Activities Guide for tips, ideas, and resources! You can also order WFTD promotional stickers and postcards, and Fair Trade products – free of charge – at www.ftrn.org.

Facebook Message For Your Group Members

Subject: Join a Fair Trade Event? Attend one with (Insert org. name).

(Org. Name) would like to invite you to participate in World Fair Trade Day. (Org. name) along with advocates of Fair Trade across North America will be inspiring around 100,000 people to participate in Fair Trade Events. (Org. name) will be hosting an (insert type of event) on (insert date) to build awareness for Fair Trade and empower vulnerable producers!

Please join us in supporting World Fair Trade Day and celebrating the “Best in Fair Trade” Award winners.

What: Insert type of event

Where: Location of event

When: Date/Time

About World Fair Trade Day:

Across N. America, advocates are inspiring around 100,000 people to participate in Fair Trade Events from May 6-20. Please join us in supporting World Fair Trade Day and celebrating the “Best in Fair Trade” Award winners. With over 1,000,000 producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair! This year, individuals as well as organizations will host hundreds of events to celebrate Fair Trade. Visit www.FTRN.org to learn more and to get involved.

Facebook Invite for Organizations

Subject: Join a Fair Trade Event? Attend one with (Insert org. name) and 100,000 supporters!

The Fair Trade Resource Network would like to invite you and your organization’s members to participate in North America’s largest Fair Trade campaign. Please join us in supporting World Fair Trade Day and celebrating the “Best in Fair Trade” Award winners.

With over 1,000,000 producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair!

We invite you to host World Fair Trade Day events during May 6-20

Download the free World Fair Trade Day Activities Guide for tips, ideas, and resources! You can also order WFTD promotional stickers and postcards, and Fair Trade products – free of charge – at www.FTRN.org