Sample Media Pitch Letter

Sample Media Pitch Letter

Date

Name of Journalist

Name of Publication (or of other media outlet)

Street Address

City, State, Zip Code

Dear Mr./Ms. [Last Name]:

With the growing concern throughout the country about health care, I am writing for your help in publicizing several events that will benefit your readers’/viewers’/listeners’ health. [YOUR PHARMACY] has launched a campaign during American Pharmacists Month, October [YEAR], to make sure the community is medicating safely and effectively.

The public has ready access to information about medications from the pharmacist, but many times they are not aware that this advice can make a difference in their health.

NOTE TO PHARMACISTS:

You may select one of the following sample events and expand on the information or include several with a brief explanation of each event.

Health events for the upcoming month include:

“Brown Bag” Medicine Review

[YOUR DATE], 9 a.m. to 5 p.m., [YOUR PHARMACY, STREET ADDRESS, CITY]. Members of the public are asked to bring in all their medicines—both prescription and non-prescription—for a check-up. Pharmacists will be available for a personal consultation to ensure that the individual is not taking or storing expired medications and is not taking medications that, when taken together, could cause adverse effects.

Free Diabetes Screenings

[YOUR DATE], 10 a.m. to 3 p.m. Screenings will be provided by pharmacy staff at [YOUR PHARMACY, STREET ADDRESS, CITY]. Information on the disease will be provided.

Free Blood Pressure Checks

[YOUR DATE], 10 a.m. to 12 p.m. Have your blood pressure checked by a pharmacist at [YOUR PHARMACY, STREET ADDRESS, CITY]. Receive information on how to prevent high blood pressure.

Free Glaucoma Screenings

[YOUR DATE], 3 to 5 p.m. These screenings will be provided by [PHYSICIAN] and his/her staff at [YOUR PHARMACY, STREET ADDRESS, CITY].

Community Forum on the Inappropriate Use of Prescribed Medications

[YOUR DATE], 6 to 7 p.m. Join the [YOUR ORGANIZATION] for this community health forum in the [LOCATION]. The discussion will be lead by [PHARMACIST], and will include a video presentation and overview of the changing role of the pharmacist.

Community Health Fair

[YOUR DATE], 9 a.m. to 1 p.m. Join pharmacists, nurses, doctors, dieticians, and exercise specialists at the [LOCATION] and receive information for a healthier you.

Hotline on Pain Management: (800) 000-0000

[YOUR DATE], 9 a.m. to 6 p.m. Call the toll-free number and talk to a pharmacist with any questions you have about pain relievers. The Hotline is sponsored by [YOUR ORGANIZATION].

I will be following up by telephone soon to see if you are interested in additional information on any of the above events. In the meantime, please feel free to contact me at (000) 000-0000 if I can be of assistance.

Sincerely,

Name

Title