Marketing, Sales and Service Career Cluster
What is the Marketing, Sales and Service Career Cluster?
This diverse cluster is a full two-year program of instruction that prepares students for careers in planning, managing and performing marketing activities. This pathway will provide instruction as a basis for success in an array of careers and educational pursuits.
How will students be prepared?
Students will obtain the skills to understand the marketing world. They will learn purchasing, financing, distribution, pricing, and risk management, promotion, selling and marketing information. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to the operation of the school store.
Students are encourages to join DECA, a student organization whose goal is for students to develop a “career success kit” to carry into their business and personal lives.
How many programs are available that are Marketing related?
15 Career & Technical High Schools in New Hampshire are running General Marketing:
Concord, Conway, Derry, Dover, Exeter, Hudson, Keene, Manchester-MST, Milford, Nashua, Peterborough, Plymouth, Salem, Somersworth and Wolfeboro.
What are the connections to local colleges?
Some High Schools offer Project Running Start in which case a student can earn four-college credits. The Partnership is also working to assist high schools in developing articulation agreements with both two-year and four-year colleges in New Hampshire.
What are the connections to the business community?
The industry realizes that in order to meet its future employee needs, it must make the connections with schools and their career-based programs. Local businesses offer practical experience opportunities such as, doing market research. Many have provided support by sharing information, providing internship opportunities, and serving on local advisory boards. Industry employers are excited about the prospect of employing these future graduates with strong basic skills as well as a knowledge and interest in the business world.
What is the employment outlook for Marketing, Sales & Service?
According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high paying management positions are likely to be available over the next decade. Individuals with a college degree and computer skill will be sought for managerial positions in sales, logistics, and management information systems.
December 2004