PaulHumphrey

Tel -+44 (0)7799 030009,

uk.linkedin.com/in/hampton1

Career Overview

Accomplished leader and business head with substantial International experience in sales, merchandising and category management within the footwear/lifestyle industry. Excellent understanding of global markets, patterns and trends. Areas of expertise include:

International Sales Product Merchandising Product Design & Development Strategic Planning Leadership Project Management

Brand Positioning P&L Management People Development Distributor Relations Data Analysis Global Market/Consumer Research SAP/PLM Brand Consultancy Sourcing

Selected Achievements

  • Lacoste Footwear – leadonthe team who grew the business from 100,000 to 1,000,000 units over 9 years.
  • Adidas – Instrumental in establishing the Adidas Originals range and distribution in the UK.
  • Adidas – Pioneered the introduction of product segmentation through product hierarchy.
  • Ben Sherman Footwear – Repositioned the footwear part of the brand and grew sales with solid profit growth.
  • Lacoste Footwear - Lead the project management team for the implementation of SAP.
  • Lacoste Footwear – Conceptualized “Strategic Trend Category” including product, strategy and go to market.
  • Shoevolution Company - Nurtured factory relationship from 40,000 units a season to 300,000 unitsalong with growing the support resources required.
  • Shoevolution Company - Introduced and established a significant own label business, selling to ASOS, JLP, Amazon, Zalando, Debenhams,Urban Outfitters,Moss Bros, Crew Clothing
  • Lacoste Footwear – Establishedthe Ethical trading and environmentally responsible sourcing values and initiatives.

Employment History

Footwear Specialist Consultant 2016 – Present

Current projects include.

Jim Rickey Sneakers - Brand management, distribution and range merchandising for the European marketplace on entering the UK and Germany.

DeSL , PLM Software Consultant and New software product development advisory role developing bespoke module to add to PLM

Gabicci Footwear License, Advisory role in aspects including Contractual, Launch Strategy, Range Merchandising, Marketing and Sourcing.

SHOEVOLUTION Company Ltd 2010 – 2016

General Manager/MD

Ben Sherman Footwear,(Licence)

House of Hounds Footwear (Owned Brand launched SS13)

Racing Green Footwear (Licence)

MTO Own label

Manage overall P&L and lead the team to grow the business season on season. Report KPI’s and progress to the Chairman and Board and define and execute the International sales strategy. As merchandise director, manage and inspire and convince heads of product creation, operations and sales. Create compelling product offerings in line with brands DNA and offering a point of difference. Manage relationship with Brand Owners and Licensors and implement strategies to launch and grow House of Hounds. Direct the own label business in the UK and with key International partners and deliver against the critical path for sample development and production.

  • Achieved 17% growth to £9,234,000 turnover annually
  • Increased thebranded footwear to220,000 pairs per year
  • Grew own label customers to 150,000 pairs per year
  • Increased net profit from 8% to 13%
  • Demonstrated clear progression in product DNA and brand identity

Paul Humphrey, Page 2

  • Achieved budgets, ensured correct brand positioning and introduced new territories
  • Delivered relevant and commercial product offerings
  • PLM and Merchandising
  • Launched House of Hounds website
  • Improved efficiency and accuracy in sampling and production

Lacoste Footwear (Pentland Brands), London 2000-2009

Category Manager, Club and Sportswear Collections(2007 – 2009)

Grew categories 5% year on year, offered compelling and consumer appropriate product ranges, merchandised the collections in detail to give us best and newcommercial opportunities, raised category profile and in store presence.

Led research and analysis of consumers and their requirements.

  • Units reached1,450,000 pairs per year
  • Achieved 11% growth during this period
  • Grew turnoverby £49,300,000
  • Increased SKU efficiency
  • Evolved PLM and merchandising role
  • Penetrated new territories with these categories, in particular Middle East and Asia
  • Richard Gasquet wears Lacoste pro tennis on Tour and Tennis specialists stock Lacoste tennis range

Category Manager, Women’s Sports and Sportswear(2006 – 2007)

Delivered over 5% growth and market share in these categories, led Category Design and Consumer insight team and maintained ultimate product range accountability. Raised category profile and in store presence and supervised marketing and PR briefs and implementation.

  • Ambassador for Ethical trading within Lacoste footwear
  • Built to460,000 pairs per year
  • Achieved 8% growth during this period
  • Grew turnover to £ 14,858,000
  • Increased SKU efficiency
  • Introduced strategic merchandising
  • Improved ladies footwear visibility globally
  • Led and developed team to become a leading company example

Category Manager Strategic Trend(2004 – 2006)

Directed the Stealth and Vert collections. Created and developed a strong team. Accountable for NYC Fashion show products and collaborations. Owned and executedinternational special project launches andevents. Executed and delivered complete 360 marketing support above and below the line.

  • Grew the Category 600% to 150,000 pairs per year
  • Established the collection as a credible alternative limited edition option for the sneaker stores
  • Gained presence in key sneaker stores: Alife, Offspring, Sole Box, Patta, Bodega, Sportie LA, 8, and Size.
  • Regularlyfeatured in Sneaker Freaker magazine and online blogs
  • Created demand for heritage and completely new silhouettes from main range volume accounts

Category Manager Stealth(2003 – 2004)

Made Lacoste footwear brand more desirable and elevated the brand perception. Created an aspirational edge to the brand, introduced new products to filter into main range and open accounts with market-leading sneaker boutiques.

  • Start up to 25,000 pairs per year
  • Gained presence in some key influencing Sneaker boutiques
  • Created demand for filter down products into main range driving larger volume
  • Laid foundations for blue print to expand the category
  • Justified the argument and need for further investment

Paul Humphrey, Page 3

Key Account Manager(2000 – 2003)

Grew and managed the key and National account business. Developedstrategy to build sustained growth and built high street presence.

  • Achieved unit growth of 16% in this period
  • Reached a turnover of £12,300,000
  • Frequently featured in top four best selling brands JD Sports and Footlocker Europe

Adidas , Manchester 1995-2000

Key Account Manager, London(1998 –2000)

Grew fashion lifestyle sales and distribution in the UK and established the Adidas Originals Footwear and Apparel brand.

  • Influential in the birth of“Originals” Footwear category
  • Pioneered product segmentation for the brand
  • Helped create a more fashionable edge to the brand
  • Opened Office shoes, Size, Open and Independent Lifestyle stores

Sales Executive, London(1995– 1998)

Serviced and grew independent South Eastterritory. Served as ambassador for the Adidas brand.

  • Executed detailed pre-meeting planning and followed structured call agendas
  • Developed a structured and measured approach to selling
  • Grew the accounts base and sales in line with company expectations

Real Estate Agent 1993 - 1995

Ski Instructor, Spanish Pyrenees 1992 - 1993

Mechanical Engineering Apprenticeship - City and Guilds Qualification 1988 – 1992

Education

Ashridge Executive Education, Hult International Business School

Business Administration and Management 2006 – 2007

University of Hertfordshire – Degree in Mechanical Engineering 1988 - 1992

Roundwood Park School – Hertfordshire GCSE Grades 1981 - 1988