JOB DESCRIPTION

Job Element / Detail
Job Title / Senior SEO Manager
Reporting to / Digital Commercial Director
Department / MNA Digital
About us / MNA Digital is part of the Midland News Association, publishers of the Express and Star and Shropshire Star websites which receive over 2.5 million visitors per month and provide the leading news websites in the Black Country and Shropshire.
MNA Digital is a digital agency that offers cost effective digital advertising solutions to SME’s. Our services cover most aspects of digital marketing including search engine marketing, display advertising, website design and Build, video creation .
We pride ourselves in offering a first class customer service to our customers and working with them to help them achieve their goals.
About you / You will be an experienced SEO manager who has a demonstrable track record of delivering results and delighting clients. You will be passionate and knowledgeable about all aspects of SEO and be someone who can provide leadership in this space and build out a service from scratch. You will understand the delivery, reporting and management of effective and successful SEO campaigns and the processes and platforms required to deliver this in an agency environment.
Main purpose of the job / The SEO manager’s role is to own the SEO product proposition for our agency and help launch this service alongside our existing PPC services. You will be responsible for building the proposition, pricing and delivery processes and be hands on with our first clients. As the SEO revenues increase you will build a team to support the growth of this area for the business.
You will be comfortable working with clients with varying budget levels and be commercially savvy to design strategies and campaigns to suit these budgets whilst delivering ROI.
Duties & Responsibilities / ●  Build out the SEO product and service proposition
●  Work with the Digital MD build the SEO business plan
●  Design, document and implement delivery processes including identifying and licensing the appropriate software
●  Attend selected new business meetings with prospect clients and present the benefits & ROI of SEO
●  Conduct the analysis of client current position and provide detailed reporting highlighting opportunities and strategy
●  Own SEO delivery for MNA owned properties
●  Manage initial clients personally and ensure customer satisfaction
●  Work with marketing manager to build case study and credential decks for SEO
●  Upskill business development team to ensure they understand the SEO value proposition
●  Recruit and manage SEO team in line with SEO business plan
●  Deliver internal performance reports and progress against agreed KPI’s and attend weekly management meetings.

PERSON SPECIFICATION

Requirement
Qualifications/Education/Training
●  College / University education
●  Google certified Analytics professional
●  CIM Certified desirable
Experience
●  3+ years experience in Search Engine Optimisation (SEO) in the UK
●  3+ years working agency side preferred but will consider in house
●  ROI focussed and able to communicate the benefits and ROI of SEO to potential and existing clients
●  Good presenter and confident presenting SEO strategies and reviews directly to clients
●  Able to analyse client websites to troubleshoot and prioritise site architecture and performance issues
●  Experienced with the best industry tools to achieve results in a cost effective scalable way
●  Hands on and confident in delivering campaign strategy and execution without supporting analysts and team in order to build out proposition
●  Maintain expertise on digital news, patents, trends and algorithm updates
●  Liaise with clients to update them on campaign progress, answer questions in a comprehensive and clear manner
●  Comprehensive understanding of technical as well as on page SEO from analysis to recommendations and implementation
●  Comprehensive understanding of industry standard tools including Search Console and Bing Webmaster tools.
●  Some knowledge of HTML and CSS may be required.
●  Experience in organic link building is essential, as is a strong understanding of backlink profiles and rectifying penalties associated with low quality link building methods.
●  Reporting - Campaign wrap-ups about traffic, link, ranking and revenue analysis/ Calculation of ROI
●  Good knowledge of CMS and the benefits and weaknesses of popular platforms
●  Able to work well with ambiguity and comfortable building and owning the SEO proposition
●  Strong budget management and commercial experience
●  Strong people manager who leads by example
Personal Attributes
●  Team player
●  Passionate about digital marketing
●  Entrepreneurial
●  Self-motivated
●  Problem solver
●  Analytical approach and data driven decision making
●  Able to manage multiple priorities and work well under pressure.

Last updated October 2017