JOB PROFILE

DEPARTMENT /
Marketing
JOB TITLE /
Retail Manager
KEY PURPOSE STATEMENT / To manage the relationship between UBI and the Retail network in order to maximise return on investment and customer satisfaction and to expand the existing network.
KEY
RESPONSIBILITIES / SPECIFICOUTCOMES / EVIDENCE OFCOMPETENCE / RANGE OF VARIABLES
Work Context / ENABLERS (KNOWLEDGE, SKILLS,ATTRIBUTES)
Tactical management of portfolio of sites /
  • Market Intelligence
/
  • Accuracy of information
  • Submission of input as per deadlines set by Marketing
/
  • Flexible working hours
  • Work largely on your own
  • Extensive travelling
  • Frequent independent decision-making
  • High degree of work with, and “managing”, independent business people
  • Job has strong administration component
  • Adherence to critical operational policies and procedures
  • Job focus ranges from strategic to operatonial
  • Diversity of knowledge required (business, operational, people)
  • Interaction with large number of role-players
/ Knowledge
  • Service station specific financial/ admin/planning/ forecasting
  • Basic property criteria for volume projections
  • Standard site hand-over process
  • Retail business processes (order quantities/ turnaround times)
  • Credit policies
  • Account reconciliation
  • HSEQ policies
  • Content of legal agreements
  • Stock control policies & procedures
  • Retail appearance standards
  • Service station financial practices
  • Asset management, maintenance & insurance policies
Skills
  • Computer literacy
  • Analytical & problem-solving
  • Conflict management
  • Negotiation
  • Verbal, written and presentation skills
  • Mentor
  • Basic business principles
  • Business evaluation
  • Decision-making
  • Ability to establish and maintain networks (contacts)
  • Selling
  • Goal setting
  • Strategic thinking
  • Business planning
  • Basic financial skills
  • Contract/vendor management
  • Leadership
  • Performance management
  • Interpersonal skills
  • Customer service orientation
  • Customer relationship management
Attributes
  • Entrepreneurial spirit
  • Positive attitude
  • Self-motivator
  • Ability to work with people at different levels
  • Ability to prioritise
  • Pro-active
  • Assertive
  • Decisive
  • Lateral thinker

  • Retail Manager business plan
/
  • Structure & content of business plan
  • Actual performance aligned with business plan projections

  • Call plan
/
  • Adherence to the agreed call plan structure
  • Practical usage of call plan

  • Business information in place
/
  • Up to date information
  • Adherence to documentation requirements

  • Site performance measured against agreed targets
/
  • Complete and comprehensive targets set for each site
  • Regular review of performance against targets
  • Areas of under-performance effectively identified and addressed

  • Formal reports
/
  • Accuracy and value of reports
  • Timeous submission of reports

Identification and streaming of new sites /
  • High potential new site opportunities referred to Retail Manager
/
  • Accuracy of background information to back up proposal and ROI
  • Prospection of potential sites
  • Managing approval process through Credit committee

  • Site meetings attended during construction
/
  • Attendance of all site meetings
  • Quality and relevancy of Input to meetings

  • Suitable manager selected
/
  • Level of preparedness of prospective manager to manage station

Management of Retail Sales Executives /
  • Set KPAs for Sales Executive
  • Ensure weekly Stock Reconciliation is undertaken and reports submitted to GM
  • Ensure an updated station ledger on daily basis
  • Train Sales Executives and forecourt staff
/
  • Completeness and correctness of Dealer’s account details in system
  • All required securities and guarantees in place
  • Adherence to credit limits (by dealer)

  • Ensure stations comply with HSEQ standards
/
  • Frequency of HSEQ audits by Sales Executives
  • Effectiveness with which HSEQ issues are addressed

  • Compliance with legal agreements (UBI)
/
  • All sites operate within prescribed standards

  • Sites adhere to fuel stock control procedures
/
  • Dealers/Managers understand relevant stock control mechanisms and responsibilities
  • All sites comply to appropriate stock control procedures (Stock levels and Procedures)

  • Sites adhere to appearance standards
/
  • All sites adhere to all relevant appearance standards

Dealer communication, development, support and advice /
  • Dealer/Manager informed via formal communication channels
/
  • Level of awareness among dealers/managers of formal communication meetings and events
  • Attendance of communication events by Dealers

  • Ensure structured sales calls by Sales Executives
/
  • Effective sales calls as per signed Dealer/manager discussion report submitted by Sales Executive

  • Effective financial management and controls on site level
/
  • Frequency and accuracy with which station profitability is compiled for each station
  • Financial health of individual sites

  • Promotions (National, Regional, Site-specific) successfully implemented on site level
/
  • Ensure station participation in national and regional promotions
  • Level of staff (on site) understanding of promotion details
  • Number of site-specific promotions per annum

  • Successful roll-out of new products on site level
/
  • Success of roll-out on individual site level e.g. lubes

Asset life-cycle management /
  • All service station assets well-maintained and operational
/
  • Operational status of service station assets

  • Damaged assets effectively administered
/
  • Turnaround time on writing off damaged assets
  • Settlement of insurance claims within SLA

  • Asset register for all sites updated and current
/
  • No assets unaccounted for on the asset register
  • All assets correctly allocated on asset register

  • Maintenance expenditure within budget
/
  • No instances of over-expenditure without proper approval

  • Effective customer care practices on site level
/
  • Ratings obtained from Mystery motorist rating

Reporting /
  • Monthly retail sales information
  • Monthly control data sheets
  • Forecast Report
  • Volume Variance Report
  • Monthly Performance Report
/
  • Accurate record of product sales at all sites
  • Accurate record of Retail Sales Data and HSEQ
  • Target vs Actual volume comparison
  • Margin optimization report

Notes : Minimum Qualification – Second Degree in Marketing

Minimum Experience – 3- 5 years in a related field.

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