Press Release

21 September 2016

The 24th iran food + bev tec 2017 featuring a Special Show Bakery & Pastry

Dedicated trade show iran food ingredients

(Heidelberg / Tehran) After the huge success of iran food + bev tec 2016 with more than 40,000 visitors, 633 exhibitors (+71%) from 37 countries and 11 national pavilions the organisers fairtrade and their Iranian partners Palar Samaneh now announce two innovations for the upcoming event in 2017: Based on the success of the first Special Show Food Ingredients within iran food + bev tec 2016 with 96 food ingredients exhibitors from 11 countries a fourth dedicated trade exhibition will from 2017 on be held under the umbrella of iran agrofood and in conjunction with iran food + bev tec, iran food + hospitality and iran agro. This new event is called iran food ingredients.

In order to meet the demand of many exhibitors and associations a Special Show Bakery & Pastry will be presented for the first time as part of iran food + bev tec 2017. The event is scheduled for 23 to 26 May at the Tehran International Fairgrounds.

The 24th International Food, Beverages & Packaging Technology Trade Fair iran food + bev tec is scheduled for 23 to 26 May 2017 at the Tehran International Fairgrounds.

What’s new in 2017?

Organised by the German trade show specialists fairtrade and their Iranian partners Palar Samaneh iran food + bev tec 2016 saw a record participation of more than 40,000 visitors, 633 exhibitors from 37 countries and 11 national pavilions. After this huge success they now announce two innovations for the upcoming event in 2017.

1.  Dedicated trade show iran food ingredients

“Based on the success of the first Special Show Food Ingredients within iran food + bev tec 2016 with 96 food ingredients exhibitors from 11 countries a fourth dedicated trade exhibition will from 2017 on be held under the umbrella of iran agrofood and in conjunction with iran food + bev tec, iran food + hospitality and iran agro”, outlines Paul März, fairtrades’ exhibition director. “This new event is called iran food ingredients. The entire hall 35 and parts of hall 44/1 have been allocated to host iran food ingredients 2017.”

2.  Special Show Bakery & Pastry in hall 38B

“In order to meet the demand of many exhibitors and associations we will for the first time present a Special Show Bakery & Pastry as part of iran food + bev tec 2017”, added

März. To demonstrate all of the latest innovations an area of 1,000 sqm has been allocated in the best possible location in hall 38B.

As in previous years iran food + bev tec 2017 will again be the major meeting point for professionals interested in state-of-the-art technologies for basic food, beverage, dairy, delicatessen and convenience food, fish, meat, pasta, vegetable and fruits as well as for packaging, refrigeration and air-conditioning, food safety and quality management and conveying, transport and storage.

iran food + bev tec 2017: A part of iran agrofood

Valuable synergies: Under the umbrella of iran agrofood 2017, iran food + bev tec will be held concurrently with the partner events iran food ingredients, iran food + hospitality and iran agro.

For more information: http://www.iran-foodbevtec.com

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Pictures can be downloaded from the gallery.

About fairtrade:

fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks among the leading organisers of professional international trade fairs in emerging markets, especially in North and Sub-Saharan Africa, Eastern Europe and the Middle East. Headquartered in Heidelberg, Germany, fairtrade’s management system is ISO 9001:2008 certified. Being a member of UFI The Global Association of the Exhibition Industry, fairtrade organises events according to the UFI quality norms.

About Palar Samaneh:

Based in Tehran Palar Samaneh has organised over 50 international trade fairs of major importance in Iran over the past 10 years. Having played an important role in the growth of the Iranian trade fair market, Palar Samaneh makes use of this knowledge for the benefit of its customers.
In addition to their exhibition organization department its stand building unit serves individual exhibitors as well as country

pavilions all over the Middle East and the CIS-countries.

Contact for press and media:
fairtrade GmbH & Co. KG
Ms Sarah Nitsche
Public Relations
Kurfürsten-Anlage 36
D-69115 Heidelberg
Tel +49 / 62 21 / 45 65 22
Fax +49 / 62 21 / 45 65 25

www.fairtrade-messe.de / Contact for exhibitors:
fairtrade GmbH & Co. KG
Mr Paul März
Project Management
Kurfürsten-Anlage 36
D-69115 Heidelberg
Tel +49 / 62 21 / 45 65 13
Fax +49 / 62 21 / 45 65 25

www.fairtrade-messe.de