Points to Avios Campaign 01 September –30 September 2014

Background/Overview

We know that many of our Executive Club Members have collected Starwood Preferred Guest hotel loyalty points when they have stayed at Starwood Hotel & Resorts properties. We would to encourage ECMs to convert these hotel points into Avios so they can enjoy all the benefits that Avios brings.

This campaign will be incentivising ECMs to convert their Starpoints® to Avios by offering them a 10% bonus for doing so. This campaign will be promoted via a dedicated email, EC Hub and ba.com.

Destination/s

Global campaign (excluding US market)

Booking channels

Partner Online channel

Campaign period

01 September – 30 September 2014

Booking process

Only available to EC Members who are also Members of the hotel partner rewards programmes below.

The transferring of hotel points to Avios is facilitated through partner channels details of which are housed on in addition to below:

Hotel / Loyalty programme name / Landing page / Call
Starwood / Starwood Preferred Guest /

Channels

Dedicated email – 23 September (ENG only)

Any further information

*Avios can take 4-6 weeks to be converted into Avios and show on an EC Member’s account.

T & C’s

T&C’s will be hosted on the dedicated email

For full Terms and Conditions

This promotion is only open to Eligible Participants. An Eligible Participant is a person aged 18 or over and is a British Airways Executive Club (“BAEC”) Member (membership terms and conditions apply) and is enrolled and registered with one of the participating hotel partner loyalty programmes. By taking part in this promotion, Eligible Participants confirm that they accept these Terms and Conditions.

To become a member of any of the hotel loyalty programmes click here and simply choose the Starwood hotel partner, follow the links to enrol via their website.

Eligible Participants will receive 10% more BAEC Avios (“Bonus Avios”) when they convert Qualifying Hotel Loyalty Points into Avios between 01 September to 30 September 2014.

To participate, Eligible Participants must first enrol if they are not already a member via the hotel property link provided above.

“Qualifying Hotel Loyalty Points” means a minimum 1,500 as an SPG Gold member, or from 2,500 upwards as an SPG Preferred member.

Bonus Avios can take 4-6 weeks to show on your account from the date of conversion. Once they have been credited, you can start redeeming them for flights, hotels and Avis car hire. Taxes, fees and charges remain payable by the BAEC Member. Reward flights are subject to availability and capacity control and availability may be limited at peak times.

Loyalty points earned with the participating hotel loyalty programme during the Qualifying Period are valid for this promotion, provided that they are redeemed within the Qualifying Period.

Bonus Avios is non-redeemable for cash.

Bonus Avios is issued subject to the BAEC Terms and Conditionsand all passengers and baggage are subject to the general terms and conditions of carriage.

Hotel loyalty scheme membership, and earning and redemption of Qualifying Hotel Loyalty Points are subject to the Terms and Conditions of each specific hotel’s loyalty scheme in addition to British Airways Terms and Conditions, as applicable.

Standard Avios are issued in addition to Bonus Avios.

This promotion cannot be used in conjunction with any other British Airways or participating hotel partner offer or promotion.

The Promoters reserve the right to withdraw the promotion or amend these terms and conditions without prior notice at any time, for whatever reason, and without any liability to customers for doing so.

By taking part in this promotion, participants agree to the personal data they supply being used by the Promoters or their agents or subcontractors to administer this promotion, who will only use the information provided for the purpose of administering the promotion.

Promotional materials form part of these terms and conditions.

This promotion shall be governed by the laws of England & Wales and the exclusive jurisdiction of the English Courts.

This promotion is provided by: Starwood Hotels & Resorts Worldwide, Inc, having its registered office

at One StarPoint, Stamford, CT, USA and British Airways Plc Waterside, PO Box 365, Harmondsworth,

UB7 0GB. Registered No. 1777777 England.