MARKETING OPPORTUNITY ANALYSIS (MOA)

ABOUT YOUR STORE

STORE #______

STREET ADDRESS______

CITY, STATE ZIP______

STORE PHONE______

STORE EMAIL______

STORE FACEBOOK______

AVAILABLE SEATING______

OBJECTIVES

  1. IDENTIFY TARGET AUDEIENCES IN YOUR COMMUNITY
  2. IDENTIFY SEASON EVENTS AND GATHERINGS
  3. PRIORITIZE YOUR FINDINGS AND ORGANIZE YOUR PERIOD MARKETING PLANS

TRADE AREA

THIS DATA CAN BE ATTAINED FROM YOUR LANDLORD, CHAMBER OF COMMERCE OR COURT HOUSE.

DEMOGRAPHICS

# OF HOUSEHOLDS WITHIN 5 MILES OF YOUR STORE: ______

MEDIAN AGE:

% OF SINGLE HOUSEHOLDS ______% OF FAMILIES

COMPETITION

IDENTIFY ALL COMPETITION, THEIR PRODUCTS AND DISTANCE FROM STORE LOCATION

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SCHOOLS

  1. CONDUCT A GOOGLE MAPS SEARCH OF ALL SCHOOLS WITHIN 4 MILES OF YOUR LOCATION
  2. FOLLOW UP WITH A PERSONAL VISIT TO EACH SCHOOL TO INTRODUCE YOURSELF, DETERMINE A SCHOOL CONTACT AND DETERMINE SCHOOL PARTNERSHIP OPPORTUNITIES

NAME OF SCHOOL / TYPE ELEMENTARY/MIDDLE/
HIGH/PRIVATE / ADDRESS / DISTANCE FROM STORE / PHONE

GYMS & FITNESS CENTERS

  • GYMS AND FITNESS CENTERS INCLUDE TRADITIONAL GYMS AS WELL AS THE YMCA, BOXING GYMS, CROSSFIT, YOGA/PILATES STUDIOS AND MMA GYMS.
  • LOOK FOR THESE TYPES OF BUSINESSES WITHIN 4 MILES OF OUR STORE LOCATION.

NAME OF GYM / TYPE / ADDRESS / DISTANCE FROM STORE / PHONE

APARTMENT COMPLEXES

  • APARTMENT COMPLEXES PROVIDE EXCELLENT OPPORTUNITIES TO TARGET A CONCENTRATED GROUP OF POTENTIAL CUSTOMERS THAT LIVE WITHIN CLOSE PROXIMITY TO YOUR STORE.
  • TARGET APARTMENT COMPLEXES WITHIN 4-5 MILES OF YOUR STORE LOCATION.

NAME OF APARTMENT COMPLEX / APPROX. # OF TENANTS / ADDRESS / DISTANCE FROM STORE / PHONE

ANNUAL LOCAL EVENTS

  • LIST ANNUAL EVENTS THAT OCCUR WITHIN YOUR IMMEDIATE COMMUNITY.
  • LOOK FOR EVENTS WITHIN 4-10 MILES OF YOUR LOCATION.
  • FIND EVENT LISITNGS ON GOVERNMENT AND CHAMBER OF COMMERCE WEBSITES OR WITH YOUR SCHOOL PARTNERS.

MONTH / EVENT NAME / LOCATION / DISTANCE FROM STORE / PHONE
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

BUSINESSES

FOR THOSE BUSINESSES THAT DO NOT FALL WITHIN THE CATEGORIES ABOVE WITHIN 4 MILES OF YOUR LOCATION.

TYPE / BUSINESS NAME / ADDRESS / DISTANCE FROM STORE / PHONE
HOSPITALS
MEDICAL OFFICES
GOVERNMENT OFFICES
BIG BOX RETAILERS
THEATERS
YOUTH ATHLETICS

PUBLICATIONS

  • LIST THE MAGAZINES AND NEWSPAPERS OFFERED WITHIN YOUR COMMUNITY, INCLUDING FREE PUBLICATIONS.

NAME OF PUBLICATION / TYPE – MAGAZINE/ NEWSPAPER / WEEKLY/ MONTHLY? / CIRCULATION / PHONE