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ASLA Executive Committee

July 22-23, 2016, Summer Meeting

Hilton Baton Rouge Capitol Center

Baton Rouge, LA

Agenda Item #11: SWOT Assessment / Discussion
Purpose: To review results of the ExCom and senior staff SWOT (Strengths, Weaknesses, Opportunities, Threats) survey and discuss implications for program planning in 2017 and beyond.
History and Background: A SWOT assessment is updated annually as part of ASLA strategic planning. (See attached graphic.) Senior staff and the Executive Committee review and update the SWOT from the preceding year. The highest priority issues identified in the SWOT are considered in the development of the Annual Operating Plan. In addition, every third year, the Board is asked to provide input to inform the Executive Committee and senior staff discussion; this was done in 2014 and will be repeated in 2017.
For the 2017 planning cycle, the completed 2016 SWOT was used as the starting point. The Executive Committee and senior staff were surveyed to determine current priority status of SWOT items, keeping in mind: priority level and nexus with ASLA strategic objectives; National ASLA’s ability to make an impact; member relevance; and timeliness or urgency. The survey also provided the opportunity to identify gaps/new issues and provide comments. Survey results are attached.
The senior staff then reviewed the survey results and discussed actions taken or needed in response to high priority items. The top items under Strengths are analyzed through the lens: Are we leveraging these strengths in our programs/plans? The top items under Weaknesses, Opportunities, and Threats are analyzed through the lens: How are we addressing these issues and are additional actions/plans needed?
The attached SWOT/action matrix shows the results of the survey and senior staff review, including proposed additional action/new initiatives related to the high priority SWOT issues. Comments and suggested additions/changes from the survey are also included. Items marked with (S) are relevant to the Society; items marked (P) are relevant to the profession; and items marked (S/P) apply to both the Society and the profession. The top items under each heading are marked in bold.
Governing Rules/Procedures: The Executive Committee serves as the strategic planning committee of the board.
Action Requested: Review of the SWOT analysis in preparation for discussion at the meeting.
Staff Contact: Nancy Somerville

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