NORTH WEST AIR AMBULANCE

JOB DESCRIPTION

Job Title: Regional Community Fundraiser

Area: Manchester and East Lancashire (Field- Based)

Department: Fundraising

Section: Community Fundraising

Responsible to: Corporate Development Manager

THE CHARITY

North West Air Ambulance (NWAA) is a charity that provides ‘care from the air’.

Every day of the year the air ambulance charity operates helicopters, medically equipped and carrying specially trained paramedics, to attend to people with life-threatening injuries or illnesses.

We can access all areas and the maximum flying time to the nearest hospital in the region is ten minutes. It is this speed and accessibility that is crucial in making a difference to the patient’s chances of survival.

When access is difficult or time is critical, the North West Air Ambulance helicopters and their specially trained paramedic crew can be with you in minutes to provide life-saving treatment.

Over £4 million a year has to be raised from fund-raising and charitable donations to keep the NWAA helicopters flying and saving lives. Our new strategic target is to raise £12 million a year by 2016 – to ensure that the NWAA can continue to save lives throughout the region and further enhance its overall mission to reduce mortality disability and human suffering.

The 4 regional fund-raising staff at the NWAA have a key role to play in the achievement of the overall strategic aims of the charity.

OVERALL JOB PURPOSE

Working closely with the Corporate Development Manager, the strategic goal for the regional fundraising roles is to increase the community fundraising income from the North-West regions from the current £300k per year to £2 million by 2016.

To develop relationships and work with fundraising and community groups, clubs and societies and supporters so as to encourage and support people to fundraise and generate income through a variety of fundraising methods for the Charity within the relevant region.

Key Accountabilities

·  To devise and implement a community fundraising strategy that will deliver the financial income streams, objectives and KPIs as set by the Head of Development/ Corporate Development Manager and in line with the overall Business plan.

·  To observe, understand and display NWAA core values at all times.

·  To implement a fundraising plan across all community and individual volunteer markets to win new business, and to nurture and develop existing support.

·  To research, devise and deliver fundraising applications and presentations to potential and existing local supporters groups and associations.

·  To promote and raise awareness of NWAA and its service amongst volunteers and all sections of the Community.

·  To assist the Volunteer Co-Ordinator as required with the recruitment training and supervision of regional volunteers, ensuring that they adhere to NWAA best practices, policies and values.

·  To communicate effectively and persuasively with supporters using creative and engaging methods of communication, including written, verbal and electronic methods.

·  To comply with NWAA policies and protocols, fundraising best practice, IoF codes and relevant legislation at all times.

·  To monitor and evaluate relationships in terms of revenue and donor/supporter satisfaction, creating opportunities to influence internal processes and practices in order to achieve and maintain a high-level service.

·  To ensure that tracking systems are developed and accurately monitored so record keeping is efficient and contributes to the development of new fundraising activities.

·  To contribute to the development of new fundraising products and sustainable income streams.

·  To actively “network” in order to represent and promote awareness of NWAA externally at all levels to help identify opportunities for additional support and maximise awareness of our work.

·  To represent the team at internal and external forums as appropriate.

·  To consistently demonstrate the NWAA core values (the ‘C.A.R.E. framework’ attitudes and behaviours) in all interactions with colleagues, volunteers and supporters.

·  To carry out other duties as may be required from time to time on behalf of the North West Air Ambulance by the Head of Development.

Person Specification – Knowledge and Experience:

Essential

·  Relevant sales and marketing experience working in a community fundraising or commercial environment demonstrating a track record of maintaining, securing and growing existing and new business.

·  Previous experience of managing and coordinating the activities of others.

·  IT literate, experience of using a database; with the intellect to learn new software packages if required.

·  Previous experience of recruiting and working with volunteers.

·  Previous experience of fundraising event management.

Desirable

·  Understanding of the charity sector and the charity law especially those relating to the community fundraising disciplines.

·  Understanding of the vital contribution that volunteers give and the importance of a flexible approach in supporting their work.

Skills and Abilities:

·  Excellent communication skills, able to present and sell projects, and to negotiate and influence to a variety of audiences and people at all levels.

·  Excellent relationship management and networking skills, capable of quickly building and developing successful internal and external relationships at all levels.

·  Excellent selling skills with high level of results orientation and a proven track record of delivery

·  Ability to work well within a team and provide a supportive environment for colleagues / volunteers.

·  Ability to respond positively and quickly to changing demands.

·  Ability to generate and implement ideas and improvements to processes, systems and income generation activities.

·  Numerate and literate with strong IT skills including proficiency in Word, Excel, PowerPoint and Outlook.

·  Excellent project management skills with the ability to manage a varied workload, prioritising accordingly while focusing on the achievement of key objectives and deadlines.

·  Current valid driving licence.

Others:

·  The successful candidate will be required to be flexible about hours of work in order to accommodate attendance at events and functions.

·  The role may require travel throughout the north west of England, occasional late nights and in some situations may involve overnight stays.

Salary Level 4 of the Charity’s Pay Structure

Hours Full Time – 35 hours

Annual Leave 25 working days in a full leave year – 1 April to 31 March, excluding statutory bank holidays

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