Exam #3
Wednesday, Dec. 5, during class time
multiple choice questions
short answer questions
______
Students must bring a purple “Mark Sense”
scan-tron form to the exam and #2 pencil
These can be purchased at
Bookstore on U Ave. or By George cafe
Study Guide for COM 201 Exam #3
(Exam: Wednesday, Dec. 5)
Internet and politics
• Social capital: definition and influence on positive outcomes for society
• Social capital: Putnam’s arguments about TV as culprit
• Internet as heterarchy
• Mohammad illustrations in 2005: what happened, role of media
• “SouthPark” and Mohammad: South Park and Comedy Central actions, current situation
Advertising
• Early forms of ads, and key individuals and institutions during 19th century
• The “shifts” in advertising at turn of 20th century and the implications of the shifts
• Underlying cultural philosophies for advertising
• Characteristics of modern advertising
Media ownership
• Trends in media ownership (The media monopoly)
• FCC composition, trends in 1980s de-regulation
• Telecommunications Act of 1996 — media ownership clauses
• 2000s developments in media ownership issues
• Concerns about increasing media concentration
Communication law
• Libel — what is it; what needs to be shown to win cases; media defenses
• The four kinds of invasions of privacy that media cannot get away with
• FCC decency standard: when it applies, FCC application before 2004
• Super Bowl 2004 and aftermath: FCC penalties, Supreme Court, media responses
International communication
• “Cultural imperialism” — definition
• “Media imperialism” — definition, potential criticisms of argument
• “Global cultural flow” argument
• Case study of China & Internet
• Case study of reggae music
For the readings, you will need to know the central argument(s) of each author. That’s it, plain and simple. You will not be asked to know minor details. Just the central arguments of each author. Each readings question will include the title of the reading and the author’s name.
Test Taking Tips for COM 201 Exams
1. Use the study guides and practice exams.
2. Read each question on the exam carefully. There are no “trick” questions, but you must know the key concepts in depth. A superficial understanding of content will not be adequate for the exams.
3. Know the key terminology used in class and in the readings.
4. The only names and dates that you need to know are the names and dates that were included on the key concept overheads.