Media Release
HDFC Life wins the Golden Peacock Innovative Product Award
For its Super ULIP - Click2Invest
Mumbai, 29 April, 2015:HDFC Life, India’s leading long-term private life insurance solutions provider has been awarded the prestigious Golden Peacock Award for the most Innovative Product for Click2Invest, a second generation online Unit Linked Insurance Plan, at a global conference held recently.
Commenting on this recognition, Sanjay Tripathy, Senior EVP – Marketing, Product, Digital & E-commerce, HDFC Life,said, “We are extremely delighted to win the award for Click 2 Invest, an insurance plan that has transformed the way life insurance cum savings plans are bought in our country.After attaining leadership in the online term category, we realized the need to bring a savings plan that would maximize the investment made by the customer. Keeping in line with our corporate value of customer centricity, we launched Click2Invest which passes on all benefits of investment and insurance to customers thereby enabling them to become smart investors. We were the first to bring out such a plan for our customers and we already see other insurance players following the trend.”
Click2Invest isa unique online Unit Linked Insurance plan that offers not just financial protection but also a range of investment options. This first of its kind of plan is extremely cost effective as it invests 100% of the premium and only charges fund management fee (1.35%) and a risk premium for mortality cover.
The award was presented by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Social Development, Government of U.A.E at a specialpresentation ceremony “Golden Peacock Awards Nite", in the presence of distinguished gathering of business leaders, jurists, academics, environmentalists, economists, legislators and policy makers, during this year's annual "25th World Congress on Leadership for Business Excellence & Innovation".
About HDFC Life
Established in 2000, HDFC Life is India’s leading long-term life insurance solutions provider offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. The company also offers Women’s Plans to meet specific needs of women. Customers have the added advantage of customizing plans, by adding optional benefits called riders, at a nominal price. The company currently has 24 retail and 8 group products in its portfolio, along with 9 riders.
HDFC Life continues to have the widest reach with over 400 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. The company has a strong presence in its existing markets with a strong base of Financial Consultants. HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
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