Advertising Outlook: Trends in Content & Technology
Thu. November 12|10:15 AM - 1:15 PM|1A10 National Association of Broadcasters
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Join the Video Advertising Bureau at theAdvertising Outlook: Trends in Content & Technologyworkshop on Thursday, November 12 from 10:15 a.m. to 1:15 p.m. as part ofContent & Communications World featuring SATCON- the largest and most powerful media technology-related event on the East Coast.
The VAB kicks off the workshop program with fresh perspectives on the 2015 state of US video advertising and a robust discussion of pivotal industry issues from "all sides of the desk" – Group M's Lyle Schwartz, Managing Partner at the country's largest agency buyer of video advertising will be joined by Adam Gerber, VP Sales Development & Marketing for ABC Television Networks and the VAB's CEO Sean Cunningham for a fast-moving discussion led by Jason Lynch, TV Writer at AdWeek.
On our behalf….
KEYNOTE - A View from 35,000 Feet: How Technology is Transforming the Relationships Between Brands, Content and Advertising Across the Globe
With media changing at such a rapid pace on a global level it's essential for companies to stay ahead of the curve. Brandon Berger has been at the cutting edge of the digital space for brands and agencies. Brandon runs Ogilvy & Mather's digital capabilities, where he is responsible for building new capabilities and practice areas, as well as leading the network's global Digital M&A and driving the digital transformation agenda across the globe.
Under Brandon's leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, and has made digital capabilities core to O&M's entire business. Together they have established key global practices around mobile, ecommerce, content, data and launched Social@Ogilvy, the largest social agency network in the world.
Speaker:Brandon Berger, Chief Digital Officer Worldwide, Ogilvy & Mather
10:15-11:15 a.m. - TV Ad Confidence or TV Ad Chaos? - What's really going on in TV & Video? - Real TV Insights, Real Trends & Real Proof
The VAB has spent most of 2015 advertiser's and agencies' offices walking them through their biggest Video Advertising challenges and questions. Thus the VAB report on "TV Ad Confidence or TV Ad Chaos" is going to bring the very REAL and very well researched 2015 answers on advertising's top questions of TV, including:
- Expanded channel dial – how does online video fit in?
- Content across screens – how the US spends its time
- TV/Video Brands – how consumers commit
- Ad issues by the #'s – Viewability, "Cord-Cutting", Streaming VOD, Ad-Blocking, etc.
Moderator:
Jason Lynch, TV Writer, Adweek
Panelists:
Sean Cunningham, President & CEO, Video Advertising Bureau
Lyle Schwartz, Managing Partner, GroupM
Adam Gerber, VP, Sales Development & Marketing, ABC Television Networks
Produced in partnership with Video Advertising Bureau (VAB)
11:15-12:15 p.m. - Programmatic TV…Threat or Opportunity
The hottest topic in the advertising industry is the move to Programmatic media buying. As Programmatic spreads from Digital to Television it's creating a wave of interest and inspection. A panel of industry experts representing the TV broadcasters, agency buyers and programmatic platforms discuss the opportunity and or threat of programmatic buying for the TV industry.
Moderator
Matt Prohaska, CEO & Principal, Prohaska Consulting
Panelists:
Keith Bowen, Chief Revenue Officer, Tribune
Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Carat
Eric Mathewson, Founder & CEO, Wide Orbit
Shereta Williams, President, Videa
Presented in partnership with Television Advertising Bureau (TVB)
12:15-1:15 p.m. - Content and Creativity in a Cross Screen World
The evolution of short form video advertising in this cross-screen world has brought with it a constant flow of new and emerging creative formats that are impacting both ad length and frequency. Couple this with the fact that close to 70 percent of marketers and agencies are planning to increase their digital video ad budgets in the next year, and the industry can see that there's clearly a myriad number of opportunities available in digital video. The challenge lies in taking advantage of these opportunities. This session will seek to answer how agencies and marketers are implementing new and emerging platforms-and how the creative content and platform decisions impact one another.
Moderator:
Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB
Panelists:
Tal Cholozin, CTO & Co-Founder, Innovid
Adam Kasper, Chief Media Officer, Havas Media, North America
Peter Naylor, SVP Advertising Sales, Hulu
Danielle Lee, VP Commercial Marketing, Vevo
Presented in partnership with Interactive Advertising Bureau (IAB)
Program:Workshops
Key Trend:Advertising/Adtech
What Keeps Top Post Houses’ CTOs and Technologists Up at Night?New Standards, New Post Directions, Tomorrow’s Technology & More
Wed. November 11|2:15 PM - 3:15 PM|1A07
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If you're doing post production in New York in 2015 – face it, it's not as easy to figure out as even a few years ago. Your production must deal with new formats – it might be 4K, 6K "future proofing," ProRes versus RAW. The Academy of Motion Pictures & Television wants you to move to ACES – but what's that all about? Did we mention that you must be proficient in cloud computing, distribution to multiple smartphone formats, and now – oh my - Virtual Reality?
That's why you'll want to join in conversation with our esteemed group of CTOs and Technologists. These are the experts from top New York post houses who know how the latest technologies might help – or hinder – your bottom line. Our panel will help you understand best practices from camera slate through to the final render, what new workflows can save you time and money, and how to make sense of it all.
Produced in partnership with the Post New York Alliance (PNYA)
Program:Content and Communications World (CCW)
Key Trend:Post Production / On & Near Set Services
Broadcast TV Incentive Auction: The Known and Unknown
Thu. November 12|1:30 PM - 2:30 PM|1A06
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The FCC is only a several months away from holding the world's first-ever spectrum incentive auction. As the auction's start date nears, broadcasters and investors have many questions about the auction.
- Will it be successful?
- How should broadcasters think about bidding?
- What will the industry look like after the auction?
- Who might and might not bid in the forward auction?
Panelists with different viewpoints will offer their views on these and other key questions impacting the TV broadcasting business.
Program:Content and Communications World (CCW)
The Internet of Things:Marrying Satellite, Wireless, and Fiber in a Hybrid World
Wed. November 11|2:45 PM - 3:45 PM|1A22
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A joint SATCON & CCW session
The Internet of Things (IoT) represents the idea that more and more items in our lives, including our bodies, will be connected to a sensor, data will then be transmitted via those sensors through various pipes, to servers which will then act upon that data, ideally to better all our lives. Yet, a huge part of that process remains undetermined and ready for input and activation. Pointedly, that would include the bandwidth necessary to carry all those digital ones and zeros. What will be the right mix of satellites, and ground-based wireless and fiber distribution, that will one day make the IoT work seamlessly? Who will be the key stakeholders 5-7-10 years hence? Where will it work best? What are the major challenges and opportunities? When will it happen?
Program:Content and Communications World (CCW)
Key Trend:Transmedia