COMPANY OVERVIEW
· AutoTrader.com is the ultimate automotive marketplace®.
· AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers.
· Beyond the millions of new and used vehicle listings on AutoTrader.com, shoppers can also find hundreds of new and used car reviews, interactive tools to help narrow down their choices as well as tips on how to navigate the car shopping process.
· The company is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers.
· Whether consumers are looking to buy new or used, trade-in or list their current cars for sale, AutoTrader.com has solutions to meet everyone’s car shopping needs.
· AutoTrader.com’s Trade-In Marketplace™ is the only tool available today that gives consumers an Instant Cash Offer on their used cars, sight unseen. Consumers can redeem the offers at a participating dealer, who will inspect the vehicle. As long as the vehicle's condition has been accurately represented, they can walk away with a check for that amount or use the amount toward the purchase of another vehicle.
KEY STATS
· AutoTrader.com Unique Visitors (2013 Monthly Average): more than 16 million
· AutoTrader.com Average Monthly Vehicle Listings (2013 Monthly Average): 4 million
· AutoTrader.com Average Monthly Dealers Served: more than 20,000
· AutoTrader.com Average Monthly Private Seller Listings: 85,000
· On average, visitors to the site spend 22 minutes on AutoTrader.com, which is 22 percent more time than on the next leading site. Source: March 2014 comScore Media Metrix Reporting, AutoTrader.com vs. Cars.com, 12 Month Average Per Visitor
· 83 percent of car shoppers are actively shopping for a vehicle when they are on AutoTrader.com. Source: 2013 AutoTrader.com User Profile Study
· 58 percent of AutoTrader.com car shoppers plan to purchase a vehicle within 2 months. Source: 2013 AutoTrader.com User Profile Study
· More than half of visitors to AutoTrader.com have a vehicle they want to dispose of (47 percent of them plan to sell it themselves). Source: 2013 AutoTrader.com User Profile Study
· 60 percent of car shoppers are undecided on a specific make or model when they are first looking for a vehicle. Source: 2014 Automotive Buyer Influence Study, HIS Automotive, Driven by Polk
· In March 2014, mobile devices accounted for nearly 1 in 3 visitor sessions on AutoTrader.com Source: AutoTrader.com Site Data (Sessions on PC vs. Mobile, March 2014)
INVESTORS
AutoTrader.com is owned by Cox Enterprises, Inc.
AutoTrader.com is a subsidiary of AutoTrader Group, which also includes Kelley Blue Book, vAuto, VinSolutions, HomeNet Automotive, Haystak Digital Marketing and Automotive Information Systems. AutoTrader Group is owned by Cox Enterprises, Inc.
COMPANY DATA
· Total AutoTrader.com employees: 1,800
o Corporate: approximately 700
o Sales: approximately 1,100
· Total AutoTrader locations: 32 sales offices, 12 business unit locations
CORPORATE HEADQUARTERS
· 3003 Summit Blvd.
Atlanta, Ga., 30319
404-568-8000