TRAINING COURSE OUTLINE – Local Enterprise Office Wicklow
Course Title: / Investigating Your Business Idea
Course Duration: / One day, 9.30am – 5pm
Dates: / Wednesday 16th November 2016
Venue: / Wicklow County Campus, Rathnew
Cost: / €20
Trainer ‘s Name: / The Entrepreneurs Academy has a team of qualified and experienced
trainers with extensive and current delivery experience.
This panel includes Muireann Fitzmaurice, Phil Kildea and Noel Davidson.
All of the proposed trainers are qualified and very experienced
at working with the target market with this specific programme content.
Training Company: / The Entrepreneurs Academy
Qualifications and Background of delivering Trainer: / The Entrepreneurs Academy are recognised as the "go to" training experts for getting people started and growing their business. For nearly 20 years they’ve
worked on behalf of the government, multinationals, and a host of
agencies (including the LEOs) to get people started, growing, operating
online and bringing their businesses online, including managing their
social media presence. The Entrepreneurs Academy expert and on the
ground knowledge of working with SMES results in their teams being
frequently called upon to design new programmes to get people started
in business and also to help big business meet the needs of small business.
The trainer team has extensive experience in the delivery of Ideas
Generation Workshops, it being one of the most popular and highly
successful programmes offered by The Entrepreneur Academy in recent
years. A key success factor of this workshop is the commitment of the
trainers to ensure that the content is pertinent, up-to-date and covers
all of the latest and upcoming trends, ideas and information sources for
the would-be entrepreneur.
Course Objectives & Outline Syllabus: / Course Objectives:
Programme Objectives:
The aim of this workshop is to arm participants with the tools
and approaches required to take their new idea through various
investigative stages of research, right through to commercialising their
idea. The workshop will include guidelines on prototype development,
protection of intellectual property and detailed market research.
The workshop will deliver a practical and engaging opportunity for
participants to acquire the necessary and easy to use tools and
techniques to develop their skills and knowledge in generating and
investigating the potential in their ideas.
Through the creative processes of Ideation participants will explore the
full potential in their current ideas and their other existing skills and
experience.
Outline Syllabus:
Part I – Generating New Business Ideas
·  How to generate business ideas
·  Selection of a business idea- how to assess what to bring forward
for research
·  What makes a really great business idea- showcase of great
problem solving ideas
·  Where do ideas come from –where to find inspiration and
opportunity
·  New ideas emerging in 2016 around the world (what’s going to be
big in 2017/2018)
·  How can we use trends to help us develop new ideas or to further
our existing ideas
·  Applying idea generation techniques
·  Brain-storming and mind-mapping new ideas (highly interactive activity delivered in facilitated small groups format)
·  How can I road test and evaluate a new business idea
·  How to select and focus on the right Idea.
·  Useful tips and suggestions in generating more ideas (practical
take home techniques)
Part II – Next Steps: Turning an Idea into Reality – When does an idea
mean business?
·  Feasibility- Simple techniques to assess if it will work
·  Consumer & Market Research: what exactly needs to be done to
prove your idea will work? including research techniques/
research tools/ research sources/developing great research questions.
Training Methodology: / Training methodology
The Idea Generation workshops are extremely interactive, activity based, creative and inspiring using excellent live online demos and examples of current trends to inspire.
The Entrepreneurs Academy takes a blended approach to all training that it delivers and:
·  The sessions by their very nature are learner focused, practical, and engaging and is designed on a sound foundation of theoretical and empirical research and first-hand knowledge.
·  All of the training is innovative and motivational and is not like lecture based delivery.
·  The Entrepreneurs Academy’s trainers/mentors are all experts in their field. Each have proven experience providing training/mentoring for start-ups and SMEs and has excellent one-on-one and group presentation and facilitation skills.
How to Book: / Book and pay online at:
www.localenterprise.ie/wicklow
Direct link to this course: www.localenterprise.ie/Wicklow/Training-Events/Online-Bookings/
If you wish to pay by cash/cheque please call Tamara on 0404 30800