MARKETING IN AFRICA
A DRINK TECH CONFERENCE
23 JUNE 2015
TO BE HELD AT AFRICAS BIG SEVEN
Gallagher Convention Centre, Midrand, South Africa
DRINK TECH Africa is entirely devoted to the development & growth in the African beverage industry. Developments in the beverage value chain, encompassing raw materials, filling, flavouring, marketing, manufacturing, packaging, machinery, and end usage will be the highlighted at this event.
DRINK TECH AFRICA provides an overview & insight into current market trends, opportunities and challenges in the market place, while providing valuable insight into the overall market, value chain and business impact & dynamics. Technical developments related to packaging, distribution and equipment technologies will be complemented by dedicated presentations about end uses and nutritional consumption. Drink Tech Africa will encompass the bottled water, carbonated drinks, beer, wine & spirits, milk and liquid dairy products, liquid food, fruit juices, energy, wellness drinks and entire beverage market.
BE SURE NOT TO MISS TALKS FROM BMI RESEARCH, DASSAULT SYSTEMS, DISTELL, VERSACHEM CHEMICALS, RADICAL WATERS and many more.
Conference Registration Fees – R2500 per delegate
SANBWA, SAFJA, IPSA & BEVSA Members – R 2 200
Full registration fees for this conference include: name tag, entrance, comprehensive program, tea / coffee and lunch
To register or for further information contact:
VDS Media
Jolanda van de Spreng
Tel: +27 76 424 0831
Email:
Or follow the following link:
CONFERENCE PROGRAMME
08:00 – 09:00 REGISTRATION
09:00 – 09:15 OPENING AND WELCOME BY CONFERENCE CHAIR
MARKET OVERVIEW, TRENDS & FOOD & TECHNOLOGICAL INNOVATIONS
09:15 – 09:45 / THE AFRICAN DRINK MARKET: AN INDUSTRY PERSPECTIVE
Shawn Henning, Account Director, BMI Reasearch
- An overview of the local beverage industry providing insights into the demand by consumption type, demographic spread, market size and economic impacts segmented into carbonated, energy and sports, dairy, alcoholic, fruit juices and hot drinks.
09:45 – 10:30 / THE LATEST BEVERAGE TRENDS: WHERE IS THE MARKET HEADED?
- The top beverage trends – energy drinks, water, liquid food, calorie reduced sodas, fruit flavoured ciders, ‘to-go liquid’ coffee concentrates, hot sodas and protein beverages
- Growth pockets in Africa – challenges and opportunities
- Is juice and alcohol a match or not?
- Innovative beer mix products vs private label soft drinks – market shake up?
- Purchasing trends and what consumers want?
- Nutritional labeling on its way for alcohol beverages – how will this impact the supply chain?
10:30 – 11:00
/ WHAT NEW TECHNOLOGIES ARE EMERGING TO SHAPE DRINK INNOVATIONS
- Examining new products launches that have pushed the boundaries – powdered alcohol drinks: myth or reality?
- Are old processing techniques on the way back? What is the future for fermentation and pasteurization?
- Aseptic technology for sensitive beverages
- Next generation strategies optimisig cost, science, health and wellness
- What does the future promise
11:00 – 11:30 COFFEE & NETWORKING
COST REDUCTION, FOOD SAFETY and FOOD FLAVOURING
11:30 – 12:00 / SUCCESSFULLY CREATING IN-MARKET CONSUMER EXPERIENCES
ALAN JACOB, SENIOR BUSINESS EXPERIENCE CONSULTANT AT DASSAULT SYSTÈMES
- The consumer in the age of the experience
- Retail and beverage market trends
- End to end approach to packaging from consumer research to design manufacturing
- How brand manufacturers and retailers are putting this new strategy in place?
12:00 – 12:30 / 2016: THE YEAR OF NEW BEVERAGE FLAVOURS – IS IT MORE THAN JUST TASTE?
RINA WULFSOHN, CHIEF EXECUTIVE OFFICER, VERSACHEM CHEMICALS
- New ingredient solutions / flavor combinations that will help the beverage industry identify the latest innovations influencing consumer-purchasing behavior
- Creating beverages for the future - Consumers seek new taste experiences
- Flavour trends across markets and regions - how are these innovations translated to meeting the needs of consumers?
- Is 100% natural ingredient brews here to stay?
- The latest trends in sugar reduction – the latest in the fight against obesity
12:30 – 13:00 / WORKING TOWARDS VIBRANT SMART BEVERAGE PACKAGING
MEENAL HARRY, GLOBAL MARKETING MANAGER, SAVANNA, DISTELL
- Innovating and recreating iconic brands – connecting with modern consumers
13:00 – 14:00LUNCH & NETWORKING
PACKAGING, MANUFACTURING, FOOD PROCESSING & MARKETING INTO AFRICA
14:00 – 14:30 / ELECTROCHEMICALLY ACTIVATED WATER (ECA) TECHNOLOGY
WATER SANITATION HYGIENE – A BRAND OWNERS PERSPECTIVE
- Radical Waters
14:30 – 15:00 / EMERGING TECHNOLOGIES FOR BEVERAGE PROCESSING
- This session will review some of the emerging technologies available and developments for beverage manufacturing. Technologies discussed will involve packaging, decontamination, process improvements, high pressure processing pascalisation, beverage pasteurisation as well as the ability to drive new product development across Africa.
15:00 – 15:30 / MARKETING INTO AFRICA – ARE EMERGING MARKETS DRIVING THE FUTURE: A RETAILERS PERSPECTIVE
- This session will review some of the emerging technologies available and developments for beverage manufacturing. Technologies discussed will involve packaging, decontamination, process improvements, high pressure processing pascalisation, beverage pasteurization as well as the ability to drive new product development across Africa.
15:30 – 16.00 / INNOVATIVE NEW PRODUCT DEVELOPMENT: CREATING BEVERAGE S FIT FOR THE FUTURE
INNOVATION PANEL
- Inputs from various beverage producers encompassing consumer trends, new product development and key drivers influencing the latest innovation.
- Stevia coke – mid calorie variety of soda
- Fruit ciders
- Adding lime to beer
- Nescafe ‘to go liquid’ coffee concentrate
16:00 – 16:15 Q&A and Closing comments
MEDIA SPONSORS
GOLD SPONSOR
SILVER SPONSOR
DELEGATE BADGE SPONSOR