Business Administration Level
Develop a presentation
Understand how to develop a presentation
How not to create a presentation!!
Use of the colours
Think of your audience
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What are best practices?
Best practice is a method or technique that is used that has consistently shown better results than others.
When looking at best practice for a presentation you need to consider the following:
- Appropriate size of font
- Use of colours
- Use of charts and graphics
- The right method.
The right method?
When delivering any presentation you must consider the right method to deliver your message/information.
Is it more appropriate to use?
- Handouts
- Presentation software
- Memory?
Who and why?
When developing any presentation who and why needs to be consulted?
- Manager/team leader
- Whoever has requested that you develop a presentation must be consulted. You need to know, and understand, their aims and objectives of the presentation. You may also need guidance on organisation policy towards presentations.
- Subject matter expert (SME)
Development of a presentation requires knowledge, of the subject matter, but also necessary IT skills if using presentation software. The SMEs in each case should be consulted to ensure the best outcome is achieved. You should also consider discussing the development with your health and safety advisor to ensure compliance with the necessary legislation.
Factors to consider
The development of a good presentation is incumbent on several factors:
- Specific aims and objectives
- Researching of the topic
- Key points to be delivered
- Relevant handouts.
5 ‘Ps’
When developing any presentation it is imperative, for a successful outcome, to follow the 5 ‘Ps’:
- Planning and
- Preparation
- Prevent
- Poor
- Performance.
Types of communication media
Communication media – a definition
The means to deliver or receive information or data.
Changes in communication types
Communication over the years has always changed, both in delivery and the types of communication:
We started with:
And today we have:
Types of communication media
There are several types of communication media:
- Meetings
- Conference calls
- Reports
- Presentations.
Identify
Before planning any form of presentation there is a need to identify certain criteria
What is the purpose of the presentation?
Presentations have many purposes:
- Inform
- Enthuse
- Teach
- Support
- Guide.
Content
When developing a presentation your will already has the subject matter, now you must consider the content. The following points need to be addressed:
- What are your key points?
- How will you support these key points?
- How will you make it easy to follow?
Styles
There are various styles of presenting; you must consider which is best for your presentation:
- Fast
- Slow
- ‘Lessing’ style
- Storyboard.
Timings
It is imperative that you identify the timing of a presentation as you only have a certain time limit in which to deliver your message/information.
In order for the correct timing to be achieved you must:
- Practice
- Practice
- Practice.
Audience
When delivering a presentation you must consider your audience:
- The size of the audience
- Their knowledge
- Their motivation
- Their attitudes.
This is called audience analysis; the more you know about the audience the easier it will be for you to target your presentation.
Communication media
When preparing any presentation you must select a communication media that is appropriate to the:
- The nature of presentation
- The message you are delivering
- The audience.
- Types of communication:
- Slideshows
- Flipcharts with handouts
- Handouts only.
Structure of a presentation
Structure
The structure of a lesson can be broken down into five main areas:
- Introduction
- Main body
- Conclusion
- Questions
- Evaluation.
Introduction
A good introduction will achieve the following:
- Focus by the audience
- Will allow both parties to be at ease – the speaker and audience
- Will set out the aims and objectives
- Give an overview of the key points.
Main body
The main body of the presentation must be in a logical order and easy to follow.
Deliver the main body with the support of resources such as presentation software, handouts, etc. However, make sure they are:
- Relevant
- Varied
- Memorable
- Interesting.
Conclusion
The conclusion of a presentation should:
- Reinforce the message you are giving
- Remind the audience of the key points of delivery.
- Do not add any new information at this stage as it will confuse the process.
Questions
- Allow time at the end of a presentation for the audience to ask questions.
- The audience may need to clarify a point or ask a supplementary question.
- Do not be afraid of being questioned; if you have done your research correctly the chances are you will have the answer.
Evaluation
Always evaluate the delivery of your presentation, ask yourself the following questions:
- Did the presentation go well, if not why not?
- Could I improve anything?
- Delivery
- Facilities
- Resources
Audience’s needs
Depending on your audience they will all have their specific needs.
For example you may be delivering to your own business organisation on a new product range and each department will have their own needs:
- Marketing – product range descriptions
- Production – delivery production date/amounts
- Finance – production costs
- Telesales – unit costs.
Each one of these departments will want different information from you at some point in the presentation.
Timescales
When developing any presentation you must consider time:
Time to develop the presentation
Time allocated for delivery
Time to cover key points.
Organisational guidelines and policies
Most organisations will produce guidelines and polices in support of the development of presentations.
These guidelines/polices may stipulate some the following:
- Materials to be used
- Resources available
- Master slides
- Organisational writing requirements.
Developing materials to support a presentation
Developing materials
When developing any materials for a presentation the following considerations need take place:
- Time
- Cost
- Copyright
- Currency.
Handouts
Consider the following if you produce a handout:
- Content
- Accuracy, spelling, font, graphics.
- Copyright
- Is there a copyright issue?
- Layout
- Allow wide margins etc. for the audience to be able to write in.
- Costs
- Handouts can be expensive to reproduce, consider greyscale/ black and white.
Activities
Consider the following when planning activities:
- Time to complete
- Is there sufficient time for learner to complete the activity?
- Costs
- Are the materials within budget?
- Ease of activity
- Is the activity sufficiently difficult for the learners to be stretched?
Data-specific material
When producing and material that is data specific consider the following:
- Currency
- Ensure the material is as up to date as possible.
- Content
- Ease of reading?
- Copyright
- Is there a copyright issue?