UNIVERSITY OF NORTH FLORIDA

Coggin College of Business

DEPARTMENT OF MANAGEMENT, MARKETING AND LOGISTICS

COURSE SYLLABUS

7333 / MAR6206 / 006 / MARKETING CHANNEL SYSTEMS / 3.0 / 1/6/05- 4/29/05 / 6:00PM – 7:15PM / TR / 42/2120 / ELA / 3
Term / Spring 2005
Course Number / MAR 6206_006
Course Title / Marketing Channels

Description

and Prerequisites

Pedagogy

/ Case Analysis, Group Dynamics, and Team Building to enhance problem solving, executive decision-making, interpersonal relations, teamwork and presentation skills. Blackboard is deployed as pedagogical, course database, and class management tool .

Instructor

/ Professor Adel I. El-Ansary
COBA 42/3220

Office Hours

/ TR 4:30 – 6:00 PM & by Appointment, e-mail
Phone
E-mail / 904- 620- 1373 (Office Direct)

www.unf.edu/~aelansar/

Grading

/ All Assignment must be submitted on time. These measures are enforced to ensure equal and fair treatment to all students.
A 94>
B 84-93
C 75-83
F <75
A-, B+, C+, C- will be granted at the discretion of the professor. Your grade is determined on the basis of your standing relative to other students enrolled in the course.
Course Requirements & Grading / I.  Attendance URR
II.  Participation 10%
III.  Research 30% -- Individual
IV.  Cases 40% -- Group
V.  Literature Review 20% -- Individual
I. Attendance / Required and enforced according to University Rules and Regulations per university catalogs and handbook. Advance notification required for excused absence.
II. Participation / Active participant-initiated in class discussions is required.
III. Research Paper / Each student will select a topic of interest, conduct secondary/library research on it, and complete the writing of a 15 single-spaced page research paper complete with footnotes and references. The Table of Contents should include:
1.  Introduction/overview of the topic
2.  Research objectives/question including clear reference to dependent and independent variables.
3.  Significance of the topic
4.  Body of the paper with sections and sub-sections
5.  A framework depicting research concepts and findings and their relationships
6.  Summary and conclusion
7.  References
IV. Case Analysis / Guidelines and templates are posted on Blackboard.
V. Literature Reviews / Each student will two articles from academic journals published in 2004-2005. Each student will report on articles approved in a PowerPoint presentation format. The review should cover:
1. Author, title, source, date
2. Thesis
3. Contents and a framework depicting concepts and their relationships
4. Conclusion
Required Texts / Coughlan; Anderson; Stern and El-Ansary. Marketing Channels, 6th edition. Prentice Hall, 2001.

Conceptual Frameworks

/ http://www.marketingchannels.com/

Pedagogy

/ Lectures, discussion, and student presentations of assignments. Each student must read Wall Street Journal M-F and be ready to discuss channel type articles in class. Cases will be discussed for situation analysis on Thursdaysdays and presentation/ discussions scheduled for following Tuesdaydays. Use the template provided for case analysis. Present in Power Point format. Presentation must cover the following:
1.  A Statement of the Problem
2.  Conceptual Framework Linking Case Parameters and Variables
3.  Alternatives to Solve the Problem(s)
4.  Criteria to Evaluate Alternatives
5.  Evaluation and Recommendations
6.  Implementation Plan

Supporting Websites

/ www.mamma.com
Search for helpful sites under key words Marketing Channels, Marketing Systems, Distribution Channels, Logistics, Supply Chain Management, Distribution Management, Retailing, Wholesaling, and Industrial Distribution.
http://www.haworthpressinc.com/store/product.asp?sku=J049
http://hermia.emeraldinsight.com/vl=2623810/cl=40/nw=1/rpsv/scm.htm
www.findarticles.com
www.retailforward.com
www.hoovers.com
http://marketinglibrary.com
http://marketing.kub.nl.journal1.htm

The Wall Street Journal (WSJ)

/ Each student enrolling in one or more Coggin College of Business (CCB)courses numbered 3000 or higher is assessed a $7.50 fee during spring, 2005. The fee is just $7.50, regardless of how many CCB courses the student takes. In return, each student is able to pick up a copy of The Wall Street Journal (WSJ) from locations within the College. Moreover, each student will receive access to all of the WSJ's on-line editions (e.g., European, Asian). Note that CCB pays the WSJ an additional $7.50 for each student for this service, subsidizing 50% of the cost for students.

Disability Statement

/ If you have a disability, as defined by the American with Disabilities Act (ADA), which requires a classroom accommodation or auxiliary aid(s), please inform me of your needs during the first week of class so that I may take appropriate action. You should also notify the Office of Disabled Services Programs at 620-2769 concerning any needs you may have.

December 15, 2004

/ Adel I. El-Ansary

Course Schedule

Date / Marketing Channels
Coughlan; Anderson; Stern and El-Ansary / Assignments
Thursdaysday
1/6/05 / Introduction
Tuesday
1/11/05 / Part I. The Framework
Chapter 1. Marketing Channels and Functions
Chapter 2. An Analytic Framework for Channel Design and Implementation
Thursday
1/13/05 / Ch 1 & 2 continued
Tuesday
1/18/05 / Ch 1 & 2 continued
Thursday
1/20/05 / Part II. Channel Strategy
Chapter 3. Segmentation for Marketing Channel Design
Chapter 4. Supply-Side Channel Flows and Efficiency
Chapter 5. Supply-Side Analysis – Membership Issues
Tuesday
1/25/04 / Ch 3, 4, & 5 continued
Date / Marketing Channels
Coughlan; Anderson; Stern and El-Ansary / Assignments/Cases Due
Thursday
1/27/05 / Ch 3, 4, & 5 continued / Case Discussion:
Case 19: Venus Swimwear (A) customer Driven Channels
Tuesday
2/1/05 / Ch 3, 4, & 5 continued / Cases Due:
Case 19: Venus Swimwear (A) customer Driven Channels
Thursday
2/3/05 / Part III. Channel Structure
Chapter 13. Retailing
Chapter 14. Non-store Retailing
Chapter 15. Wholesaling
Chapter 16. Logistics and Supply Chain
Date / Marketing Channels
Coughlan; Anderson; Stern and El-Ansary / Assignments/Cases Due
Tuesday
2/8/05 / Ch 13, 14, 15 & 16 continued
Thursday
2/10/05 / Ch 13, 14, 15 & 16 continued / Discussion
Bank South: Channel Structure
Tuesday
2/15/05 / Ch 13, 14, 15 & 16 continued / Case Due
Thursday
2/17/05 / Ch 13, 14, 15 & 16 continued / Discussion
Venus Swimwear (B) The Age of E-Commerce
Tuesday
2/22/05 / Ch 13, 14, 15 & 16 continued / Case Due
Thursday
2/24/05 / Part IV. Channel Organization
Chapter 7. Vertical Integration – Owning the Channel
Chapter 10. Distribution Intensity
Chapter 11. Strategic Alliances
Tuesday
3/1/05 / Ch 7, 10, & 11 continued
Thursday
3/3/05 / Ch 7, 10, & 11 continued / Discussion:
Venus Swimwear (C) Outsourcing: Vertical or Virtual Integration?
Tuesday
3/8/05 / Ch 7, 10, & 11 continued / Cases Due
Thursday
3/10/05 / Part V. Channel Management
Chapter 8. Channel Power
Chapter 9. Conflict Management
Date / Marketing Channels
Coughlan; Anderson; Stern and El-Ansary / Assignments/Cases Due
Tuesday
3/15/05 / Ch 8 & 9 continued / Case Discussion:
Aqualisa Quartz: Simply a Better Shower Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower...
Thursday
3/17/05 / Ch 8 & 9 continued / Cases Due
Tuesday
3/22/05 – Spring Break / Spring Break
Thursday
3/24/05 – Spring Break / Spring Break
Tuesday
3/29/05 / Case Discussion:
Gino SA: Distribution Channel Management. Gino SA is a manufacturer of burner units that are sold through exclusive contracts with distributors. As a result, the three distributors have...
Thursday
3/31/05 / Cases Due
Tuesday
4/5/05 / Case Discussion:
Canadian Tire Multiple Channel Retailing. Three years after launching a content-based web site, a nationwide hard goods retailer invested in software to support Internet shopping. The...
Thursday
4/7/05 / Case Due
Tuesday
4/12/05 / Case Discussion:
Cafe de Colombia. Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign. Teaching Purpose: Understanding global...
Thursday
4/14/05 / Cases Due
Tuesday
4/19/05 / Case Discussion:
Henleys' Distribution Channels for Domestic Appliances in China's Transitioning Economy. Henleys, one of the largest electronics companies in the world, started to import domestic appliances and personal care (DAP) products into the...
Thursday
4/21/05 / Case Due
Final Exam Week 4/23/05 – 4/29/05 / Final Exam Week
Adel I.
El-Ansary / Thursday, December 16, 2004