FOR IMMEDIATE RELEASE Contacts: Annie Howell, 212-445-6690

February 9, 2011

TONI LORUSSO NAMED DIRECTOR, AD SALES MARKETING,

FOR HALLMARK CHANNELS

Toni Lorusso has been named Director, Ad Sales Marketing for Hallmark Channels (Hallmark Channel and Hallmark Movie Channel), which is owned and operated by Crown Media Holdings, Inc. Based out of the New York office, Lorusso will report to Susanne McAvoy, Executive Vice President, Marketing.

“We are so happy to welcome Toni to Hallmark Channels. We have a fantastic team in place allowing us to stay nimble and competitive in the ad sales arena. Toni brings wonderful experience and tremendous value to the company,” stated McAvoy.

Lorusso will be responsible for maximizing advertising sales revenue potential by creating and implementing strategic marketing and promotional activities. She will work closely with the consumer marketing, creative services and online media departments to develop integrated and customized sponsorship packages tailored to achieve our advertiser’s objectives. Lorusso will also partner with ad sales management to create the annual Upfront presentation and oversee client events.

Prior to joining Hallmark Channels, Lorusso served as the Integrated Marketing & Partnerships Manager for Discovery Communications. In this position, Lorusso developed over 30 custom Upfront proposals as well as several marketing partnerships with brands like Volkswagen, eBay, and JC Penney, among others, to drive awareness for Planet Green. Previously, as the Integrated Sales Marketing Manager for NBCUniversal, she led and managed the enterprise marketing efforts for Green Is Universal, across all NBCUniversal assets. Lorusso was also the Ad Sales Marketing Manager for Fine Living Network.

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HALLMARK CHANNEL/LORUSSO NAMED DIRECTOR, AD SALES MARKETING – Page 2

Lorusso earned her bachelor’s of science degree from the Universtiy of Florida as well as a master’s degree from New York University’s prestigious Direct and Interactive Marketing program. She is a member of WICT and participates in their PRIME|Access Mentoring program. She has also served as a Global Ambassador for Discovery Communications and as President of NYU’s Direct & Interactive Marketing Association.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

For more information, please visit www.HallmarkChannelPress.com

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