Persuasive Techniques Test Answer Key

Persuasive Techniques Test Answer Key

1.  Matching (2 points each)

F
C
G
E
A
A
C
D
A
E
B
G
D
B

Multiple Choice (2 points each)

2.  C

3.  C

4.  B

5.  C

6.  D

7.  A

Analyzing Ads:

8.  We’re chicken (2 points)

9.  Phrases that are similar to the following Target Audiences: Families, Mothers, Fathers (2 points)
Persuasive Techniques that could have listed: Appeal to Plain Folks or Slogan (2 points)

10.  Similar to the following. Judgment left to teacher. (3 points)
That Tyson’s chicken is made to make life easier for busy families and will allow them to spend more time together.

11.  Answer can be either YES or NO. The student must have at least one piece of supporting information from the advertisement. (3 points; 1 point yes/no, 2 points for support)
Example: YES. The ad effectively relays this message by demonstrating appeal to plain folks and showing how precious time is with a new baby.
NO: The ad does not effective relay the intended message because it does not show how Tyson’s chicken makes life more simple.

12.  This is a student opinion question. Answer and points will be based solely on the student’s ability to justify his or her answer (3 points)

13.  Students must choose two of the facts listed below: (2 points)
-FiOS TV rated #1 in Customer Satisfaction
-Internet, TV, and Phone cost $119.99
-Users get a free Compaq mini netbook
-There is unlimited residential calling
-The customer is responsible for taxes, shipping, and handling
-330 available channels

14.  Correct answers will identify and explain one of the following words/phrases:
(1 point for correct identification, 1 point for sufficient explanation—sufficiency determined by teacher)
-if the speed and picture don’t blow you away…
-blazing fast internet
-amazing picture and sound

15.  (10 Points total)

Checklist for determining accuracy: (1 point each)

Magazine:

___ Gives the name of a magazine for each print ad

___ Magazine 1: supporting fact

___ Magazine 2: supporting fact

Persuasive Techniques:

___Lists persuasive technique for Ad 1

___Explanation of persuasive technique for Ad 1
___Lists persuasive technique for Ad 2

___Explanation of persuasive technique for Ad 2

Target Audience
___ Target Audience for Ad 1

___ Explanation for why it is that target audience for Ad 1

___ Target Audience for Ad 2

___ Explanation for why it is that target audience or Ad 2