NABJ MEDIA INSTITUTE SCHEDULE – OCTOBER 16, 2010
It’s All About Business:
Entrepreneurship, Public Relations and Hot Button Issues
Powered by:
Hosted by
Roland S. Martin, Host/Analyst, TV One/CNN/Tom Joyner Morning Show,
Vic Carter, Anchor, WJZ-TV, and
Sheila Brooks, President and CEO, SRB Communications, LLC
SATURDAY, October 16, 2010
8:00 AM – 5:00 PM ET
Media Institute for Media Professionals
Knight Hall, University of Maryland, College Park
This day- long conference organized by NABJ’s Associate Members’ delegation, the
Maryland/District of Columbia Minority Supplier Development Council (MSDC) and
The Brooks Business Report® will feature two intensive professional development tracks for media and business professionals. The Entrepreneur Track will focus on entrepreneurial training for business owners growing their enterprises, and journalists and media professionals who are passionate about new ideas, and want to be self empowered.
The Media Professionals Track will focus on the direction of the public relations sector and trends in the industry for PR practitioners of color. Attendees are welcomed to create a tailored-made conference experience by attending workshops from both tracks throughout the day.
8:00 – 8:45 Registration & Continental Breakfast
8:45 – 9:00 Welcome and Opening Remarks
9:00 – 10:00 PLENARY SESSION –
STOP SELLING WHAT YOU HAVE. SELL WHAT THE CLIENT WANTS.
Location: Theatre
Every successful entrepreneur struggles with some of the same issues. Knowing what the client wants tops the list. In today’s volatile economy, business owners need to master the sales strategy to retain and win government and corporate contracts. That means greater focus on embracing change, creating value-add partnerships and teaming alliances, recognizing new technology and green initiatives, and rethinking social media and global competitive sourcing. Most small business owners are not informed about changes in procurement trends, forecasting new markets, and creating the right kind of sales strategies while executing them flawlessly. Experts explore reasons why market research is imperative to business success, examine the changing economic landscape and talk candidly about what the paradigm shift means to entrepreneurs looking to build and grow their businesses.
Moderator:
Sheila Brooks, President and CEO, SRB Communications, LLC
Panelists:
Lon Walls, President & CEO, Walls Communications, Inc.
Kenneth Clark, President & CEO, MD/DC Minority Supplier Development Council - The Capital Council
Armentha “Mike” Cruise (INVITED)
10:00 – 10:15 BREAK
10:15 – 11:15 FIRST SESSIONS
WRITING THE WINNING BUSINESS PLAN
Location:
Strategic planning is an effective tool for building, growing and surviving in business in today’s challenging marketplace. Every successful entrepreneur analyzes the business environment and identifies the best model for sustained success. This expert panel discusses what new strategies and tactics will work to attract, develop and retain customers. They explore creative, innovative and out-of-the box thinking and how to use it in the strategic planning process to boost your business.
Moderator:
Roland S. Martin, Host/Analyst, TV One/CNN/Tom Joyner Morning Show
Panelists:
Anthony Ruiz, Regional Director, Maryland Small Business Development Center Network--Capital Region
Johnetta Boseman Hardy, Consultant
Kenneth Clark, President CEO, MD/DC Minority Supplier Development Council - The Capital Council
11:15 – 11:30 BREAK
11:30 – 12:30 SECOND SESSIONS (LUNCH AND LEARN SESSIONS)
THE BROOKS BUSINESS REPORT® PRESENTS GROWTH STRATEGIES FOR WOMEN BUSINESS OWNERS OF COLOR
Location:
Nationally recognized and savvy business owner Sheila Brooks interviews the most powerful women in business. From business owners at every level of entrepreneurial growth, to women executives who aspire to take their business to the next level, the format features key issues impacting women in business today. “As of 2006, there are 2.4 million businesses owned by women of color. They are starting businesses at a faster rate than all businesses. These businesses have great untapped potential for economic and social impact that will only be realized by clearly recognizing their challenges and developing targeted programs and policies to remove those barriers.”
Moderator:
Sheila Brooks, Founder, President and CEO, SRB Communications, LLC
Panelists:
Dr. Jannette Dates, Dean, School of Communications, Howard University
Beverly Holmes, President, B.A. Holmes & Associates, Boston, MA
12:30 – 1:30 JOINT SESSION
REPORTERS ROUNDTABLE
Location:
Hosted by Roland S. Martin Host/Analyst, TV One/CNN/Tom Joyner Morning Show and Vic Carter, Anchor, WJZ-TV
1:45 – 2:45 THIRD SESSIONS
WHAT IS A CERTIFIED MBE AND WHY DOES CORPORATE AMERICA CARE?
Location:
When it comes to helping small businesses sell to major corporations, no one does it better than the National Minority Supplier Development Council. For nearly 40 years, the NMSDC and its 37 regional councils have provided procurement and business opportunities for minority business enterprises (MBEs) of all sizes. Its members – Fortune 100, 500 and 1000 corporations looking to do business with minority entrepreneurs who deliver value-add and high quality service. Meet corporate and business leaders who share how and why doing business with minority entrepreneurs is the right thing to do.
Presenter:
John Marshall, The Marshall Group & Immediate Past Chair, MD/DC Minority Supplier Development Council - The Capital Council
WHAT THEY DON’T TELL YOU ABOUT SELLING TO THE GOVERNMENT
Location:
Certifying your business as minority and/or woman-owned is the first step to government contracting. Listing your business as a vendor is just common practice. What they don’t tell you is how to position your business and market your products and services so you have the competitive advantage in winning government contracts. Meet the people you really need to know to get the job done.
Moderator:
Wayne R. Frazier, Sr., President, Maryland Washington Minority Contractors' Association
Panelists:
Carla Nelson, Director of Minority & Women Business Development, Mayor's Office - City of Baltimore
Michelle Bell, President & Chief Strategist, 1st Choice Government Solutions
2:45 – 3:00 BREAK
3:00 – 4:00 FOURTH SESSIONS
BUILD AND GROW A PROFITABLE MEDIA AND COMMUNICATIONS BUSINESS
Location:
Journalists have little hope of a promising future career in our nation’s newsrooms. Rapid technological changes, declining advertising revenues, layoffs, buyouts and consolidation – all disrupt traditional news media models. But, the changing media employment landscape offers new opportunities as an entrepreneur. Often, journalists are reluctant to take the first step. Pre-eminent experts will share their business development strategies and personal experiences in a stimulating dialogue on business ownership. Learn best practices on creating new business models, banking and finance, hiring the best talent, and sales and marketing. Identify business opportunities. Leverage relationships. Learn what it takes to grow a profitable business that creates wealth for yourself, your community, and our nation’s economy.
Moderator:
Marcia Pledger, Business Reporter,The Plain Dealer and Author, "My Biggest Mistake...And How I Fixed It: Lessons from the Entrepreneurial Frontlines"
Panelists:
Eugene M. Faison, Jr., Chairman and CEO, Equals Three Communications, Inc.
Evelyn Rodriguez, Director of Broadband Adoption, Minority Media and Telecommunications Council
Sheila Brooks, President and CEO, SRB Communications, LLC
Joe Miller, Deputy Director and Senior Director of the Media Technology Institute, Joint Center for Economic and Political Studies
4:00 – 4:15 BREAK
4:15 – 5:00 CLOSING SESSIONS
LEVERAGING YOUR MEDIA SKILLS INTO BUSINESS
As a journalist, you have skills that many others don’t possess. Learn how to use those skills to become a successful entrepreneur. Find out what can give you a distinct advantage over your competitors in business. You may be sitting on a gold mine, find out how to put that gold into your pockets. Participate in an innovative workshop in which you will hear the information you need to begin turning your passion into profit.
Presenters:
Tony Hill, Managing Partner, Edwards & Hill Communications, LLC
Ricky Clemons, Director of Development, Howard University
5:30 – 8:30 PM ET
Joint Mixer with PRSA, and Minority PR Professional Groups
Black Fox Lounge, Washington, DC
This mixer surrounds this year'sPRSA International Conventionwhich kicks off nearby that weekend. Come partake in this networking event with other media related professionals of color.
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FINAL Schedule – October 12, 2010