20690 version 2

10-Sep-13

1 of 5

FLORISTRY
Recommend floristry products and services

level:4

credit:15

planned review date:December 2008

sub-field:Horticulture

purpose:People credited with this unit standard are able to: identify and demonstrate knowledge of floristry stock and merchandise, products, and a range of services; and recommend and promote floristry products and services to customers. This unit standard builds on Unit 20685, Apply knowledge of floristry stock, merchandise and services to meet customer needs. This unit standard requires the florist to apply specialist knowledge in assisting customers in identifying floristry product and service requirements. It includes developing knowledge of competitors' product range and services, and in-house product knowledge, to promote features and benefits of products and services.

entry information:Open.

accreditation option:Evaluation of documentation and visit by NZQA, industry and teaching professional in the same field from another provider.

moderation option:A centrally established and directed national moderation system has been set up by the Primary Industry Training Organisation.

special notes:1The Primary Industry Training Organisation acknowledges the assistance provided by the Australian National Training Authority (ANTA) in permitting their competency unit to be used as the basis for this unit standard. This unit standard is based on the unit of competency WRFO307B Recommend floristry products and services.

2Stock and merchandise may include:

  • fresh, cut and container grown plants and flowers; flowers eg fresh, dry, silks, simulated; plant material eg fresh, dry, silks, simulated, plants, fruit, vegetables;
  • ancillary items eg cards and message items, company logo, advertising items, flower preservative and conditioning agents;
  • presentation materials eg novelties (balloons, toys), consumables (fruit, chocolates, nuts, alcohol), gift items, garden lines, floristry sundries (ribbons, parafilm);
  • wrapping and packaging materials eg boxes, cylinders, polypropylene, paper, cellophane, sinamay, pearlwrap, vilene, bows, ribbons, raffia, containers (bowls, baskets, pots, vases, buckets, disposable water-filled vases).

3Services may include delivery eg local, regional, international, relay organisation services, telephone, Internet; advice on protocols and tradition eg wording of cards and messages, choice of appropriate designs and flowers; payment options eg cash, cheques, accounts, credit cards, Cash on Delivery (COD), layby and/or time payments, electronic facilities; customised designs for weddings, funerals, corporate, other occasions.

4Customers may include new or regular customers with routine or special needs. Customer requirements may include routine or special requests, specific brands, quality, quantity, price range.

5Shop/studio policies and procedures may include seasonal availability, merchandising of stock, promotion of new/special products and services, pricing/profit margins.

6Relevant legislation includes but is not limited to the Health and Safety in Employment Act 1992, Consumer Guarantees Act 1993, Fair Trading Act 1986, Privacy Act 1993, Credit Contracts and Consumer Finance Act 2003, Layby Sales Act 1971, Sale of Goods Act 1908, other published statutes, regulations, codes of practice, guidelines and standards relevant to the particular work site; and their subsequent amendments and replacements.

Elements and Performance Criteria

element 1

Identify and demonstrate knowledge of floristry stock and merchandise, products, and a range of services.

performance criteria

1.1Stock and merchandise, products, and services are identified and described.

1.2Features and characteristics of a range of products and services are identified and described.

Range:may include range of stock, common and botanical nomenclature for a range of products, use of products, conditioning of products, preparation of products, appropriateness for the occasion, handling and care, country of origin, supplier and seasonal availability, toxicity/allergy characteristics, price.

1.3Up to date product service knowledge is demonstrated and communicated to other staff members.

Range:may include current trends, special promotions, occasion days, complementary products and services.

1.4Labels are read and interpreted according to shop/studio policies and procedures.

1.5Availability of products and services is determined according to shop/studio and supplier information.

1.6Comparisons between products and services are investigated and described, including knowledge of competitors' range of products and services.

element 2

Recommend and promote floristry products and services to customers.

performance criteria

2.1Knowledge of stock and merchandise, products and services is applied to provide advice to customers.

2.2Customer requirements are assessed to provide advice on products and services.

2.3Alternative products and services are suggested if required.

Range:may include replacement flower and plant materials, email ordering, delivery service, corporate accounts, purchase of featured floral products.

2.4Features and benefits of products and services are demonstrated to customers to create a buying environment.

2.5Special and new products and services are promoted according to relevant legislation and shop/studio policies and procedures.

2.6Customer requirements are itemised and an estimate or quote is provided according to relevant legislation and shop/studio policies and procedures.

2.7Costing of floral arrangements is carried out according to relevant legislation and shop/studio policies and procedures.

Range:may include price of individual item, cost price, mark up, wholesale price, retail price, profit margin, assembly time.

Comments on this unit standard

Please contact Primary Industry Training Organisation if you wish to suggest changes to the content of this unit standard.

Please Note

Providers must be accredited by the Qualifications Authority or a delegated inter-institutional body before they can register credits from assessment against unit standards or deliver courses of study leading to that assessment.

Industry Training Organisations must be accredited by the Qualifications Authority before they can register credits from assessment against unit standards.

Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards.

Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The AMAP also includes useful information about special requirements for providers wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.

This unit standard is covered by AMAP 0032 which can be accessed at

 New Zealand Qualifications Authority 2018