SYLLABUS
BUS 176 / Promotional Strategies
3 Semester Credit Hours - C / 3 Contact Hours
I.Course Description
This course provides an overview of the tools and techniques used by businesses in their promotional strategies. Topics include variables affecting promotional decisions, information needed to access these variables, the strengths and limitations of methods and strategies, and the fundamentals of managerial decision making.
II.Prerequisite
None
III.Course Textbook, Manuals, or Other Required Materials
Shimp, Terence. Advertising, Promotion, and Successful Marketing. 8th ed. Mason, OH: South-Western/Cengage Learning, 2010.
IV.Course Learning Outcomes
A.Demonstrate an understanding of basic marketing terminology and concepts.
B.Demonstrate an understanding of basic concepts of targeting a select demography.
C.Evaluate the effectiveness of an advertising plan.
D.Develop an understanding of the ethical, regulatory and environmental issues related to promotional strategies.
V.Outline of Course Topics
A.Overview of Promotional Strategies
B.Marketing Communications Challenges
C.Targeting, Positioning, Objective Setting, and Budgeting
D.Advertising Management
E.Sales Promotion Management
F.Marcom Tools
G.Marcom Constraints
VI.Methods of Instruction
A.Interactive Lectures
B.Individual Projects
VII.Evaluation and Assessment
Course Grade Assessment:
A.Exams
B.Projects
C.Final Exam
D.Grade Policy
1.A = 90-100
2.B = 80-89
3.C = 70-79
4.D = 60-69
5.F = 0-59
VIII.Attendance
Students are expected to attend all classes for which they are registered. Students who are unable to attend class regularly, regardless of the reason or circumstance, should withdraw from that class before poor attendance interferes with the student’s ability to achieve the objectives required in the course. Withdrawal from class can affect eligibility for federal financial aid.
IX.Statement on Discrimination/Harassment
The College and the Alabama State Board of Education are committed to providing both employment and educational environments free of harassment or discrimination related to an individual’s race, color, gender, religion, national origin, age, or disability. Such harassment is a violation of State Board of Education Policy. Any practice or behavior that constitutes harassment or discrimination will not be tolerated.
X.Statement of Adherence to ADA Guidelines
Instructors will adhere to the Americans With Disabilities Act and/or Section 504 of the Rehabilitation Act (1973) and will publish the following statements on Course outlines given to students at the beginning of each semester: “Any individual who qualifies for reasonable accommodations under the Americans with Disabilities Act and/or Section 504 of the Rehabilitation Act (1973) should notify the instructor immediately.”