OFFICE OF ASSESSMENT AND ACCREDITATION

GOAL ASSESSMENT REPORT: AY 2008-2009

MAJOR: BA - Arts Administration - Music Concentration

Section One: Describe all department activities with respect to improving student learning in the major. This may include new faculty hires, course revisions, assignment creation, rubric revisions, goal evaluations, etc.

Activity Statement:

·  During 2008-09, the TU Musical Arts Program coordinated the following activities designed to improve student learning in the BA-AA major.

·  Proposed and passed significant changes in the BA-AA curriculum, including renaming the concentration “Music Industry,” and adding courses in recording and sound engineering, popular music history, and advanced topics in music industry studies. The BA-AA core was also modified to include more appropriate business and communication coursework.

·  Established a co-curricular Concert Production Team for TU students. This organization produced three concerts by visiting bands and two rock festivals on campus, managing all booking, finances, promotion, and production activities for these performances. This organization will serve as the primary recruiting entity for potential BA-AA majors.

·  Established a partnership with the local chapter of the Nashville Songwriters Association International, co-producing a multi-camera video production featuring Northwest Ohio singer-songwriters, to be webcast and distributed by the local NSAI leadership.

·  Placed two senior BA-AA majors in arts administration internships, one in a regional multi-use theatre, and one in a major national music museum and educational foundation

·  Established new relationships with several music industry entities, including artist management agencies in Nashville, which have agreed to host TU students for required internships.

·  Continued use of TU recording studio continues by TU students on an extracurricular basis, and is also being booked by outside bands and artists for independent projects, and staffed by TU student engineers.

Section Two: Describe which program goal(s) in the Major Program Plan was assessed during the academic year.

Intended Outcomes # 2:

To prepare students for music industry careers or graduate study by giving them an understanding of the creative centers and business organization of the domestic and worldwide music and entertainment industries

Assessment Criteria:

All students enrolled in MUS 327 Music Business were required to

·  Write a research-based analytical paper in which they would demonstrate an understanding of the systems, organizations and professionals within the music industry, and their roles related to core legal and economic principles and practices; and

·  Complete a portion of the MUS327 final examination in which they would appropriately apply their understanding of these practices and roles to music industry case studies and hypothetical scenarios.

·  Expected 80% of majors to be proficient or better.

Results of Outcomes Activity:

2008-2009 / Met / Data Details
80% of BA-AA majors demonstrated a level of ‘proficient’ or ‘exceptional’ on the outcomes assessment activities using the grading rubric.

Section Three: Describe analysis of assessment data and action plans for upcoming academic year.

Analysis and Action Plans:

These activities successfully addressed both course and major goals, and students were successful in meeting these goals. For the second consecutive year in the three years of outcomes assessment in the degree, majors met or exceeded expected goals. In 2009-10 outcomes assessment activities will address goals related to the language and practice of music, and the understanding and appreciation of diverse musical styles and music from diverse cultures. One goal would be to establish a new co-curricular Sound and Recording Team for students interested in more hands-on training and experience in recording studio engineering and performance and in live sound engineering. As a department, we would also like to establish new relationships with local, regional and national music industry professionals, businesses and organizations, with the intention to develop collaborative projects and to create future student internship opportunities.