COLLEGE: MissionSUBJECT (DISCIPLINE) NAME):MultimediaCOURSE NUMBER:240

Los Angeles Community College District

COURSE OUTLINE

(Replaces PNCR and Course Outline)

Section I: BasicCourse Information

OUTLINE STATUS:

1.COLLEGE:

2.SUBJECT (DISCIPLINE) NAME[1]):Multimedia

(40 characters, no abbreviations

3.COURSE NUMBER: 240

4.COURSE TITLE: Graphic Design for Multimedia

5.UNITS: 3

6.CATALOG COURSE DESCRIPTION -- Provide a description of the course, including an overview of the topics covered:(limit of forty words)

Graphic Design for Multimedia focuses on page layout, typography and image text relationships. Students use digital layout software to create graphic design projects. An overview of the theory and history of graphic design is presented and integrated into projects.
  1. CLASS SCHEDULE COURSE DESCRIPTION -- Provide a brief description of the course, including an overview of the topics covered:(limit of forty words, description must match the above)

Graphic Design for Multimedia focuses on page layout, typography and image text relationships. Students use digital layout software to create graphic design projects. An overview of the theory and history of graphic design is presented and integrated into projects.
  1. INITIALCOLLEGE APPROVAL DATE: 03/03
  1. UPDATES (check all applicable boxes) – Identify the area(s) being updated/changed from the current course
    outline that is on file in Academic Affairs:

Content/Objectives Course Title / Unit Value

Prerequisite / Corequisite / AdvisoryDistrictwide Course Attributes

Other (describe)Course Description

  1. CLASS HOURS:

“Standard Hours” per Week (based on 18 weeks) / Total Hours per Term (hrs per week x 18) / Units
Lecture: / 2.00 / 36.00 / 2.00
Lab/activity (w/ homework): / 2.00 / 36.00 / 1.00
Lab/activity (w/o homework):
Total: / 4.00 / 72.00 / 3

Note: The Carnegie Rule and Title 5, section 55002 sets forth the following minimum standards: 1 unit = 1 hour lecture per week, 2 hours homework per week; OR 2 hours per week of lab with homework; OR 3 hours of lab per week without homework. The hours per week are based on a standard 18-week calendar. Lecture also includes discussion and/or demonstration hours, laboratory includes activity and/or studio hours.

  1. PREREQUISITES, COREQUISITES, ADVISORIES ON RECOMMENDED PREPARATION, and LIMITATION ON ENROLLMENT

Note:The LACCD’s Policy on Prerequisites, Corequisites and Advisories requires that the curriculum committee take a separate action verifying that a course’s prerequisite, corequisite or advisory is an “appropriate and rational measure of a student’s readiness to enter the course or program” and that the prerequisite, corequisite or advisory meets the level of scrutiny delineated in the policy.

.Prerequisites: (If Yes, complete information below)

Subject / Number / Course Title / Units / Validation Approval Date (official use only)
_eitherandorend
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_eitherandorend

.Corequisite: (If Yes, complete information below)

Subject / Number / Course Title / Units / Validation Approval Date (official use only)
Art / 638 / Computer Aided Art Laboratory / 1.00
_eitherandorend
_eitherandorend
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.Advisories: (If Yes, complete information below)

Subject / Number / Course Title / Units / Validation Approval Date (official use only)
Multimedia / 100 / Introduction to Multimedia Computer Applications / 3.00
_eitherandorend
_eitherandorend
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  1. REPETITIONS --Number of times course may be repeated for credit (three maximum): 3(see: Section V, #9)
  1. OTHER LIMITATIONS ON ENROLLMENT(see Title 5, Section 58106 and Board Rule 6803 for policy on allowable limitations. Other appropriate statutory or regulatory requirements may also apply):

None

Section II: Course Content and Objectives

  1. COURSE CONTENT AND OBJECTIVES:

COURSE CONTENT AND SCOPE –Lecture:
If applicable, outline the topics included in the lecture portion of the course (outline reflects course description, all topics covered in class). / Hours per topic / COURSE OBJECTIVES - Lecture (If applicable):
Upon successful completion of this course, the student will be able to… (Use action verbs – see Bloom’s Taxonomy below for “action verbs requiring cognitive outcomes.”)
1. Vocabulary/Terminology
a. Elements and Principles of Design
b. Introduction to Graphic Design
2. Brief History of Graphic Design
a. Structure and Deconstruction
b. Avant-Garde Movements
c. Swiss International Style
d. Influence of Web Design on Print Graphics
3. Theory of Graphic Design
a. Typography
b. Using Grids for Structure
4. Color Theory
a. Use of Color in Graphic Design
b. Color as Applied to Layout Software Programs
5. Layout Software Basics
a. Tools
b. Drawing
c. Setting up a Document
d. Working with Pages
6. Creating a Layout
a. Working with Frames
b. Importing and Linking Graphics
c. Working with Type
d. Using Guides and Grids
7. Importing and Editing Text
a. Working with Tabs
b. Creating Tables
c. Working with Transparency
8. Printing Technology
a. Designing for Print
b. Print Preparation
c. Creating interactive PDF files
d. Exporting PDF Files
9. Multi-page Documents
a. Planning for Periodicals
b. Brochure and Catalog Design
c. Using Libraries and Master Pages
10. Graphics
a. Editorial
b. Advertising
11. Critique: Written and Verbal Formats / 3
4
4
3
3
4
3
3
3
3 / 1. Utilize the vocabulary associated with Graphic Design techniques and concepts. Apply the Elements and Principles of Design to a Graphic Design Project.
2. Apply Historical Concepts, Movements and Styles to Graphic Design Projects.
3. Integrate the Theory of Graphic Design including Typography and use of Grids for Structure in a Design Project.
4. Select Color to use in a Graphic Design. Utilize Menu Options in Layout Software Program.
5. Utilize Layout Software Basics including Tools, Drawing, Setting up a Document and Working with Pages while Designing a Project for Graphic Design.
6. Create a Layout by working with Frames, Importing and Linking Graphics; Working with Type and Using Guides and Grids as applied to a Design Project.
7. Set Up Systems to Import and Edit Text, Work with Tabs, Create Tables and Work with Transparencies.
8. Select Appropriate Functions to Utilize Print Technology including Designing for Print, Preparation, Creating interactive PDF files
and Exporting PDF Files.
9. Create Multi-page Documents such as Periodicals, Brochure and Catalogues.
Utilize Libraries and Master Pages.
10. Choose images to be used as Editorial and Advertising Graphics.
11. Verbally analyze and appraise work of peer group using art and design specific terminology. In written format compare and contrast works by artists and designers, analyze the purpose of each work in relation to visual communication.
Total Lecture hours* / 36
COURSE CONTENT AND SCOPE -- Laboratory:
If applicable, outline the topics included in the laboratory portion of the course (outline reflects course description, all topics covered in class). / Hours per Topic / COURSE OBJECTIVES - Laboratory (If applicable):
Upon successful completion of this course, the student will be able to… (Use action verbs – see Bloom’s Taxonomy below for “action verbs requiring cognitive outcomes.”)[2]
1. Layout Software Basics
2. Graphic Designers
3. Postcard
4. Poster
5. Package Design
6. Book Jacket
7. Brochure / 3
3
6
6
6
6
6 / 1. Experiment with the Basic Tools of a Layout Software Program.
2. Select and Present the Work of a Graphic Designer. Describe and Explain the Style of the Work Presented, include how the Designer Influences or is influenced by other Designers or other Factors in Society such as Popular Culture.
3. Design a Postcard in a Layout Software Program by Utilizing the Basic Tools such as Working with Frames, Importing Type and Graphics.
4. Design a poster which integrates concepts of Avant Garde and the "New Typography" utilizing the Tools of a Software Layout Program. Prepare document for print.
5. Develop a concept for a Packaging Design which integrates color, tables and transparency. Present Design in a Software Layout Program.
6. Create a book jacket, present final layout in software layout program.
7. Design a brochure and prepare for print.
Total Lab hours* / 36

*Total lecture and laboratory hours (which include the final examination) must equal totals on page 1.

Bloom’s Taxonomy

simple skills <------> complex skills
Critical Thinking
Knowledge
define
repeat
record
list
recall
name
relate
underline
/ Comprehension
translate
restate
discuss
describe
recognize
explain
express
identify
locate
report
review
tell
/ Application
interpret
apply
employ
use
demonstrate
dramatize
practice
illustrate
operate
schedule
shop
sketch
/ Analysis
distinguish
analyze
differentiate
appraise
calculate
experiment
test
compare
contrast
criticize
diagram
inspect
debate
inventory
question
relate
solve
examine
categorize / Synthesis
compose
plan
propose
design
formulate
arrange
assemble
collect
construct
create
set up
organize
prepare / Evaluation
judge
appraise
evaluate
rate
compare
value
revise
score
select
choose
assess
estimate
measure
  1. REQUIRED TEXTS:

Provide a representative list of textbooks and other required reading; include author, title and date of publication:

Adobe InDesign CS3 Classroom in a Book by Adobe Creative Team (Paperback) - May 8, 2007
  1. SUPPLEMENTARY READINGS:

Reading assignments may include, but are not limited to the following:

1. The elements of typographic style. Bringhurst, Robert.Hartley & Marks,c2001.
2. A century of graphic design. Aynsley, Jeremy. Barron's Educational Series, 2001.
3. A history of graphic design, Meggs, Philip B. Pub. John Wiley & Sons, c1998.
  1. WRITING ASSIGNMENTS:

Title 5, section 55002 requires grades to be “based on demonstrated proficiency in subject matter and the ability to demonstrate that proficiency, at least in part, by means of essays or, in courses where the curriculum committee deems them to be appropriate, by problem solving exercises or skills demonstrations by students.” Writing assignments in this course may include, but are not limited to the following:

Research and present the work of aGraphic Designer. In written format describe the work in detail using appropriate vocabulary.
  1. REPRESENTATIVE OUTSIDE ASSIGNMENTS:

Out of class assignments may include, but are not limited to the following:

Research a graphic designer and collect images to present in class, be ready to explain why you picked the designer and what style of design his/her work represents.
  1. REPRESENTATIVE ASSIGNMENTS THAT DEMONSTRATE CRITICAL THINKING:

Title 5, section 55002(a) requires that a degree-applicable course have a level of rigor that includes “critical thinking and the understanding and application of concepts determined by the curriculum committee to be at college level”. Critical thinking may include, but is not limited to analysis, synthesis, and evaluation. Provide examples of assignments that demonstrate critical thinking.

Research and Create a poster that celebrates a particular font in the style of the Avant-Garde and "New Typography." Utilize working with frames, importing and linking graphics.
Thumbnails must be approved by the instuctor.
Print final design on 11 x 17 glossy photo paper and mount to foamcore for presentation.
  1. METHODS OF EVALUATION:

Title 5, section 55002 requires grades to be “based on demonstrated proficiency in subject matter and the ability to demonstrate that proficiency, at least in part, by means of essays, or, in courses where the curriculum committee deems them to be appropriate, by problem solving exercises or skills demonstrations by students.” Methods of evaluation may include, but are not limited to the following (please note that evaluation should measure the outcomes detailed “Course Objectives” at the beginning of Section II):

Standardized Tests / Criterion Reference Tests
Observance Record of Student
Performance / Homework
Essays/Essay Test Midterm / Written Compositions
Laboratory Reports / Oral Presentations
Term Papers, Projects, Reports / Class Participation
Problem –solving Exercises / Skills Demonstrations
Final Exam
Other (specify): / Portfolio
  1. METHODS OF INSTRUCTION:

Methods of instruction may include, but are not limited to the following:

Lecture

Discussion

Laboratory

Activity

Field Experience

Independent Study

Other (explain)

  1. SUPPLIES:

List the supplies the student must provide.

1. USB drive (thumb drive) or a removable drive such as an iPod or external hard drive
2. Sketchbook
3. Basic drawing equipment; pencils, eraser
4. Exacto knife
5. Spray Adhesive
6. Matte Board
7. Premium Quality Photo Paper
  1. COMPUTER COMPETENCY:

If applicable, explain how computer competency is included in the course.

All assigments are created on a computer using Layout Software.
  1. INFORMATION COMPETENCY:

Information competency is the ability to find, evaluate use, and communicate information in all its various formats. It combines aspects of library literacy, research methods and technological literacy. Information competency includes consideration of the ethical and legal implications and requires the application of both critical thinking and communications skills. If applicable, explain how information competency is included in the course.

Students research Graphic Design movements and download/copy images from web, and printed materials from Library. Students are asked to consider the source of the information and copy right infringment when using images from web or printed media.
  1. DIVERSITY:

If applicable, explain how diversity (e.g., cultural, gender, etc.) is included in the course.

Course does not meet requirement.

13.SCANS COMPETENCIES (required for all courses with vocational TOP Codes; recommended for all courses):

SCANS (Secretary’s Commission on Necessary Skills) are skills the Department of Labor identified, in consultation with business and industry leaders, which reflect the skills necessary for success in the workplace. Check the appropriate boxes to indicate the areas where students will develop the following skills (please note that all SCANS competencies do not apply to all courses):

RESOURCES

Managing Time: Selecting relevant goal-related activities, ranking them in order of importance, allocating time to activities, and understanding, preparing and following schedules.

Managing Money: Using or preparing budgets, including making cost and revenue forecasts; keeping detailed records to track budget performance, and making appropriate adjustments.

Managing Material and Facility Resources: Acquiring, storing, allocating, and distributing materials, supplies, parts, equipment, space or final products in order to make the best use of them.

INTERPERSONAL

Participating as Member of a Team: Working cooperatively with others and contributing to group’s efforts with ideas, suggestions and effort.

Teaching Others New Skills: Helping others learn needed knowledge and skills.

Exercising Leadership: Communicating thoughts, feelings, and ideas to justify a position, encouraging, persuading, convincing or otherwise motivating an individual or group, including responsibly challenging existing procedures, policies or authority.

Negotiating: Working toward agreement that may involve exchanging specific resources or resolving divergent interests.

Working with Cultural Diversity: Working well with men and women and with people from a variety of ethnic, social, or educational backgrounds.

INFORMATION

Acquiring and Evaluating Information: Identifying a need for data, obtaining the data from existing sources or creating them, and evaluating their relevance and accuracy.

Organizing and Maintaining Information: Organizing, processing and maintaining written or computerized records and other forms of information in a systematic fashion.

Interpreting and Communicating Information: Selecting and analyzing information and communicating the results of others, using oral, written, graphic, pictorial, or multimedia methods.

Using Computers to Process Information: Employing computers to acquire, organize, analyze and communicate information.

SYSTEMS

Understanding Systems: Knowing how social, organizational and technological systems work and operating effectively with them.

Monitoring and Correcting Performance: Distinguishing trends, predicting impacts of actions on system operations, diagnosing deviations in the functioning of a system/organization, and taking necessary steps to correct performance.

Improving or Designs Systems: Making suggestions to modify existing systems in order to improve the quality of products or services and developing new or alternative systems.

TECHNOLOGY

Selecting Technology: Judging which sets of procedures, tools or machines, including computers and their programs, will produce the desired results.

Applying Technology to Tasks: Understanding overall intent and proper procedures for setting up and operating machines, including computers and their reprogramming systems.

Maintaining and Troubleshooting Equipment: Preventing, identifying, or solving problems with equipment, including computers and other technologies.

14.LIBRARY/LEARNING RESOURCES – Complete 1 – 3 in consultation with College Librarian:

1.LIBRARY BOOK COLLECTION - Review the library book collection by searching the online catalog. Explain how the book collection supports or does not support the course. Consider age and subject content when determining the relevancy of the collection to the course content.
The following books are in the LAMC Library. The collection should be updated to include more recent titles.
1. The elements of typographic style. Bringhurst, Robert. Hartley & Marks, c2001.
2. A century of graphic design. Aynsley, Jeremy. Barron's Educational Series, 2001.
3. A history of graphic design, Meggs, Philip B. Pub. John Wiley & Sons, c1998.
2.PERIODICAL COLLECTION - Review the periodical collection by searching the periodical database. Explain how the periodical titles held by the college library and the full-text titles in the database are relevant or not relevant to the course content.
These periodicals in the LA Mission College Library support the course through discussion of modern and contemporary art and desgin: Art in America, Artforum International, and Communication Arts.
3.ADDITIONAL MATERIAL - List additional materials for the Library/LRC to purchase that would support the course content.
1. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type (Paperback)
by Alexander W. WhiteAllworth Press; 1 edition (November 1, 2002)
2. The Big Book of New Design Ideas (Big Book (Collins Design)) (Paperback)
by David E. Carter Collins Design (Paperback - Aug 23, 2005)
3. Fingerprint: The Art of Using Handmade Elements in Graphic Design (Hardcover)
by Chen Design Associates (Author)How Books (October 19, 2006)
4. Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books) (Paperback)
by Ellen Lupton (Author), Elaine Lustig Cohen (Author) Princeton Architectural Press; 1 edition (October 1, 1997)
5. Avant-Garde Page Design 1900-1950 (Hardcover)
by Jaroslav Andel (Author) Delano Greenridge Editions (June 2001)
6. Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 (Hardcover)
by Richard Hollis (Author) Yale University Press (April 28, 2006)
7.Typography 28 (Typography) (Hardcover)
by Type Directors Club (Author) Collins Design (December 26, 2007)

Section III: Relationship to College Programs