Franchise Development Seminar

Thursday, May 5, 2016, Tampa Westshore Marriott, Tampa, FL

Schedule of Events(as of 3/31/16)

8:00 amRegistration Desk Open with Continental Breakfast

8:30 am – 9:15 amWelcome & Roundtable Discussions

Sit at a roundtable with fellow franchise executives for informal discussions on topics focused around franchise development. Get direct feedback on issues that are important to you.

Topics and host include:

  1. How to Choose a Funding Partner That Fits Your Brand—Rocco Fiorentino, CFE, President & Chief Executive Officer, Benetrends Financial
  2. Using PR and Marketing to Create Leads—Brad Fishman, CFE, CEO, Fishman PR

9:30 am – 10:15 amCEO Presentation

Hear from a franchisor CEO about their sales program and learn tangible strategies you can use in your own system. Because these seminars take place in an intimate environment, you’ll have an opportunity to ask questions and interact with top-level CEO’s who can provide you with the detailed information you need to ensure continued success.

Speaker: Don Fox, CEO, Firehouse Subs

10:15 am – 10:45 amNetworking Break

10:45 am – 12:00 pmTeam Exercise/Case Study

You will work in teams of 6-8 people with a team leader on the following Case Study:

You have a budget of $150,000 to put towards your lead generation program. Outline specific strategies/tools for how you would spend it. As a team you will come up with the best options to meet your lead generation goals.

TEAM LEADERS INCLUDE: Scott Mortier, EVP of Business Development, Dental Fix RX; Dan Stone, CFE, Chief Business and People Development Officer, Front Burner, Paul Giggi, Director of Franchise Development, Beef of Brady’s and The Brass Tap

12:00 pm – 1:30 pm Luncheon and Featured CDO Speaker

Learn from a leading Chief Development Officer about what single biggest change they made to their development program in the past year. What has been successful? What new programs have they implemented that have made a significant difference? What is the measurable result?

Speaker: Jeff Sturgis, Chief Development Officer, McAlister’s Corporation

1:45 pm – 2:30 pmSales Compliance Update

Learn the latest developments on financial performance representations and their impact on sales development

Speakers: Bud Culp, General Counsel, Front Burner; David Beyer, CFE, Partner, Quarles & Brady

2:45 pm – 4:00 pmMystery Shopping – What’s in Your Franchise Development Website and Is ItWorking for You?

Three franchise development websites will be identified in advance of the program and evaluated. During the seminar our experts will discuss what they found. What’s the good, the bad and the ugly? What does the facilitator recommend should be changed?

Speaker: Tim Johnson, CFE, President, Brand Development, FranConnect

4:00 pmClosing Remarks and Adjournment

*Join fellow attendees the night prior to the seminar for an informal happy hour! Location and time to be shared closer to the seminar.