POST:PR & Marketing Coordinator

HOURS:37.5 per week (Core hours 10am-4pm – flexibility essential as some out of hours working will be required))

Contract:One-year contract (possibly to be extended)

SALARY:£20,400pa plus pension and other benefits

HOLIDAY:25 days per annum plus bank and statutory holidays

LOCATION:Nightstop South Yorkshire, based in Sheffield

REPORTS TO:Nightstop South Yorkshire Manager and have a dotted line to the Communications & External Affairs Manager

An enhanced DBS check is required as this position will involve directly working with vulnerable young people.

SUMMARY OF JOB

Depaul has a wide range of services for young people and adults at risk of homelessness. We specialise in the provision of supported accommodation, with lasting commitments to the young people in Sheffield, the North East, Greater Manchesterand London.Depaul is immensely proud of its emergency accommodation network, Nightstop UK, largely delivered by Depaul in London and the North East, with a new service launching in 2016 in South Yorkshire. Other supporting services include family mediation and working with young people from the ’care’ and criminal justice systems.

This role is at the heart of the new Nightstop programme in South Yorkshire. We expect the PR & Marketing Coordinator will develop and implement a comprehensive and effective programme of PR, Marketing and Advertising activities to promote Nightstop South Yorkshire.

We expect the PR & Marketing Coordinator to be an:

•Experienced PR and Marketing professional,

•Effective decision maker and team player,

•Well-networked media professional, and

•Diligent worker with strong writing skills and attention to detail.

Key Deliverables

Public Relations (PR) and Social Media

  • Promote Depaul’s South Yorkshire Nightstop programme in the regional media
  • Produce and distribute well-written, effective and accurate press releases, articles, case studiesand briefings about South Yorkshire Nightstop
  • Act as the first point of contact for media enquiries about South Yorkshire Nightstop
  • Draw up and implement a social media programme to promote South Yorkshire Nightstop
  • Lead the PR & Marketing side of the service’s recruitment of Nightstop hosts in South Yorkshire
  • Plan and manage the launch event for Nightstop South Yorkshire
  • Produce short videos to promote Nightstop South Yorkshire online
  • Create and publish press releases and other news about Nightstop South Yorkshire on the Depaul website

Marketing

  • Coordinate the design, production and distribution of leaflets about Nightstop South Yorkshire for the local community
  • Coordinate the design, production and distribution of leaflets for the players of the People’s Postcode Lottery (PPL), who are generously funding Nightstop South Yorkshire
  • Coordinate the design, printing and dissemination of campaign posters, flyers and inserts
  • Oversee the design and production of information leaflets about Nightstop South Yorkshire for young people
  • Oversee the design and production of information leaflets about Nightstop South Yorkshire for agencies that refer young people to the service

Advertising

  • Drawing up and implementing an advertising brief and schedule for possible advertisements on billboards, posters and buses in South Yorkshire, working within budget.

What we are looking for from you - Person Specification

To carry out this role we are looking for the following from you in terms of qualifications, experience, skills and competencies:

When completing your application form please address all the areas below marked (A). Try to provide clear examples in your supporting statement that clarify how and when you gained the experience or knowledge as well as your level of capability

  • Experience in media relations, including writing press releases and handling media enquiries (A)
  • Experience of developing and delivering successful marketing campaigns (A)
  • Experience of coordinating PR & Marketing projects and publicity launches (A)
  • Experience of promoting a project through social media (A)
  • Excellent standard of written and spoken English (A)
  • Strong news writing style (A)
  • Network of journalist and media contacts in the South Yorkshire area (A)
  • Experience of writing advertising briefs and running advertising campaigns (Desirable)
  • Knowledge of the homeless / social care / young people sector (Desirable)
  • Knowledge of using website Content Management Systems (CMS) (Desirable)
  • A willingness to work within the ‘Vincentian Values’ of Depaul, for example, doing what we say and being innovative in our approach
  • A clear understanding of the need for confidentiality
  • Awareness of and commitment to equal opportunity and diversity practice and to its delivery in practice, treating colleagues and clients fairly and with respect
  • Commitment to promoting an environment, which has the highest regard for the Health and Safety of others.
  • Ability to travel around South Yorkshire and to London as the role requires
  • A commitment to continuing professional development including to be self-aware and resilient.

What we will do to support you in this role

We will provide you with the following resources to assist you in delivering the role:

•You will be directly line managed by the Nightstop South Yorkshire Manager, but also have a dotted line to Depaul’s Communications & External Affairs Manager, who will advise you on the PR & Advertising Plan, project launch event and media training.

•You will be provided with suitable development opportunities to help you understand our heritage as a Vincentian organisation

•A full induction and training to enhance the ‘hard’ and ‘soft’ skills required’.

Vincentian Values

The Depaul Group began in the UK in 1989 at the initiative of the late Cardinal Basil Hume, as a response to the needs of the growing numbers of homeless people on the streets of London.

Depaul International and its subsidiary international charities including Depaulowe their inspiration and values to the life and works of Vincent de Paul, a major social reformer in 17th Century France. Known as the Saint of Charity, he revolutionised outreach to poor and disenfranchised people.

Vincentian values, which were at the core of Depaul’s foundation, continue to be at the heart of Depaul International. They include a commitment to reach out to the poorest of the poor, to focus on action rather than words, to do what we say we will do, and to be innovative in our approach.

This job description is a statement of requirements at the time of writing and is not contractual. It should not be seen as precluding future changes after appointment to this role.

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