PLEASE READ AND THEN DELETE THIS BOX
This is a template press release about Ben & Holly’s Little Explorer Challenge to help you generate publicity for your fundraising activities in aid of Cancer Research UK Kids & Teens. You need to add your specific details and, where appropriate, change the press release to suit your particular circumstances.
How to use this press release template
Step 1. Save this template on your computer
Step 2. (Red brackets): Put your specific information in the area indicated by the red brackets. Then delete the instructions and brackets and change the colour of the text to black.
Step 3. Print and read your press release to check it makes sense. Then email it to your local paper. You can find their contact details printed in the paper or on their website. It’s a good idea to copy the press release into the main body of the email, rather than sending it as an attachment.
Step 4. Attach a hi-res and clearly labelled photo of your fundraising activities to your email (subject to parental permissions) e.g. children in their elf and fairy costumes.
For immediate release
(Insert date)
(INSERT TOWN) YOUNGSTERS JOIN BEN AND HOLLY’S LITTLE EXPLORER CHALLENGE TO HELP BEAT CHILDREN’S CANCERS
CHILDREN at (insert name of nursery/school) have harnessed the power of their imaginations to help beat children’s cancers sooner.
Youngsters (insert ages e.g. aged three to five) donned elf ears and fairy wings for an enchanting fundraising party on (insert date), as part of a magical new campaign from Cancer Research UK Kids & Teens featuring Ben & Holly’s Little Kingdom.
The charity has teamed up with Entertainment One’s popular preschool TV show to launch the Little Explorer Challenge, which raises vital funds for research into cancers affecting children, teens and young adults.
Inspired by the Ben and Holly’s love of exploring nature and helping others, children at (insert name of nursery/school) have wholeheartedly embraced the Challenge. They have taken part in a range of fun themed activities such as (insert details e.g. making the charming costumes for their special event).
The school’s/nursery’s (delete as appropriate) fundraising activities, (insert details e.g. including donating money to wear their colourful party creations), have raised around (insert amount) to help give more youngsters with cancer the chance to grow up and live long and happy lives.
(Teacher, insert name), said: “The children have had a truly magical time taking part in Ben & Holly’s Little Explorer Challenge - (insert examples e.g. exploring the great outdoors and dressing-up) – all in aid of a good cause.
“I’m really proud of their efforts and hope other nurseries and schools will be inspired to take part. The Challenge has really fired the children’s imaginations and they’ve learnt a lot, whilst raising money for life-saving research.”
In the UK, around five children are diagnosed with cancer every day – that’s around 1,700 a year.
Through raising money and awareness, Cancer Research UK Kids & Teens hopes to better understand these cancers and find kinder treatments and cures.
Claire Rowney, director of Cancer Research UK Kids & Teens, said: “Back in the 1970s, more than a third of children with cancer survived their disease beyond ten years. Today, that is around three quarters and our work has been at the heart of this.
“But we can’t stop there - our ambition is to double the amount we spend on children’s cancer research over the next five to ten years to help save more lives. The support of (insert school) will help us carry out more research to help find better and kinder treatments for children with cancer.”
The Little Explorer Challenge runs until the end of July, 2016. Nurseries, preschools and primary schools can sign up for an activity pack full of ideas that will inspire and encourage children to explore the outdoors and get creative in aid of Cancer Research UK Kids & Teens.
For more information and to request a free fundraising kit, visit cruk.org/ben-and-holly.
About Cancer Research UK Kids & Teens
Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. It’s also the biggest funder of research into childhood cancers in the UK.
· In the UK, around five children (0-14 year-olds) are diagnosed with cancer every day (around 1,700 a year)
· Around 2,300 teens and young adults (15-24 year-olds) are diagnosed with cancer every year in the UK – that’s more than six teens and young adults every day
· Around three-quarters of children (0-14 year-olds) with cancer now survive their disease beyond ten years compared with more than a third in the 1970s
· Together with its partners and supporters, Cancer Research UK Kids & Teens’ vision is to find cures and kinder treatments for children and young people with cancer
· Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating children’s cancers relies on every pound donated
· Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
· Money raised through Cancer Research UK Kids & Teens will be ring-fenced to fund research into children’s, teen and young adult cancers (aged 0-24). Donations will help find cures and kinder treatments for children with cancer
About Ben & Holly’s Little Kingdom
From the creators ofPeppa Pig, Astley Baker Davies, comes Entertainment One's BAFTA and Emmy award-winning preschool seriesBen & Holly’s Little Kingdom. The hit TV show airs daily in the UK on Channel 5 Milkshake and Nick Jr.
Holly is a young fairy princess who is still learning how to fly and her magic doesn't always go to plan. Her best friend, Ben Elf, doesn't have wings and he doesn't do magic. But elves are very good at making things - especially toys. They live in the Little Kingdom - a tiny land where flowers and grass rise above the tallest towers.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks