School of Business

CMBA Business Plan Rubric

Feedback for Zest

Allison Harmon

Rob Hughes

Area / Feedback / Points
Executive Summary / Your executive summary is complete and thorough. You included the final outcome from each section of your business plan. Your summary is complete, thorough and easy to follow / 10/10
Vision, Mission, Goals and Objectives / Your objectives were found in the executive summary. However, I did not see a specific vision or mission. The owners will need to develop this / 5/10
Company Overview / This is well done and brief. You may want to include some legal documents for the formation as well. / 9/10
Management / You have done a great job listing your management. However, you do need to evaluate the need for additional staffing. Based on the numbers you have determined regarding customers, you need to identify the shifts for servers and the hours needed. From there you can more accurately determine the staffing required. / 9/10
Business Strategy / Your strategy looks good. I think your customer base goal is reasonable for this type of business. Make sure your customer orders reflect this growth. / 9/10
Market Analysis / Your analysis is complete. You did a good job with your SWOT analysis. I love that you also profiled the customer and identified the typical customer profile. / 10/10
Marketing Plan & Strategy / Your marketing plan is thorough and complete. You have covered all of your bases. Make sure you identify costs for all media. You have included some but not all. With a business like this one, it will be critical to advertize heavily in the first year. Consumers need to know the business exists. This will be their greatest hurdle! / 15/10
Detailed financials / Outstanding job! You have a complete detail of the expected sales of each type of food by week. Your numbers tie together to create a solid profit and loss statement. The cost cards for each item baked will help a great deal in updating these financial records. / 15/15
Format/ grammar / Outstanding job with your format and grammar. Your presentation was professional and well put together. Great job! / 10/10

Grade: 92/100

You have a great start on your business plan. Your financials were complete and thorough! Your marketing plan and analysis was also well done. Make sure the potential owners understand the risk of their business. You will need to create a vision and mission in addition to some type of exit strategy.