Press Release
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AutoBild readers say “Premium tire brand Continental leads the field for quality and value for money”
- Readership survey confirms leading rank of previous years
- Third place for sportiness achieved without a commitment to motor sport
- Continental Group brand Uniroyal ranked fifth for value for money
- Tire trade subsidiary Vergölst placed fourth
Hanover, April 29, 2015. In car magazine AutoBild’s big annual readership survey in 2015 (April 10 issue) to which almost 33,000 readers responded, Continental turned in the most successful overall performance in the Tire category. When it came to quality, more than two thirds (69 percent) of the votes went to the premium tire brand from Hanover – securing first place. In terms of value for money too, Continental came out on top with 33 percent of the votes. In the sportiness category, Continental finished just behind the leaders in third place with 48 percent, a result achieved without the brand having its own commitment to motor sport, unlike most of its competitors. Overall, Continental was thus able to defend the top spot with AutoBild readers that it attained in previous years.
“Needless to say, we’re very happy about the strong appeal that our premium tire brand Continental has among AutoBild readers,” said Continental Press Spokesman Alexander Bahlmann, commenting on the survey. “The outcome of the survey shows that the very good results that our summer and winter tires have achieved over the years in the tests conducted by AutoBild’s experts, as well as the numerous original equipment approvals we received from the leading vehicle manufacturers, and people’s personal experience of our tires all reflect well on our brand. For us this positive outcome is also a strong source of motivation, spurring us on to successfully defend our leading position in the future.”
In the category “best workshop”, Continental’s tire trade subsidiary Vergölst was placed fourth.
Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.
Tire Division
The Tire Division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers with more than 47,000 employees, the Tire Division achieved sales of €9.8 billion in 2014.
Passenger and Light Truck Tires
Continental is one of the leading manufacturers of passenger and light truck tires in Europe and the world's fourth largest passenger tire manufacturer in the original equipment and replacement market. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
Media Database
Alexander Bahlmann
Head of PR, Passenger and Light Truck Tires
Continental AG
Tire division
Büttnerstrasse 25, 30165 Hanover, Germany
Tel.: +49 (0) 511 938 2615
Fax: +49 (0) 511 938 2455
/ Klaus Engelhart
Press Spokesman, Passenger and Light Truck/Two-Wheel Tires
Continental AG
Tire division
Büttnerstrasse 25, 30165 Hanover, Germany
Tel.: +49 (0) 511 938 2285
Fax: +49 (0) 511 938 2455
Your contact
Klaus Engelhart, Phone: + 49 (0) 511 938 2285