CELINE-JESSICA DOMENECH +44 (0)7972287819 

CELINE-JESSICA DOMENECH

Online Presence OptimizationConsultant

Senior marketing freelance consultant with 11 years experience. I have co-ordinated highly successful +£2 million online marketing campaigns for corporations of all sizes SMEs. Thought-leader and published author. Fluent English, French & German.International Online Optimization Experience.

ONLINE PRESENCE MANAGEMENT EXPERIENCE

Online Presence Optimization ConsultantCeline DomenechJune 2013 - Present

With 10+ years experience in marketing I dedicate my skills to support business expansion:
- Online Presence Optimization: SEM, SEO, PPC, Emailing, Social Media Network, Inbound/Outbound Link Building, Usability, SERP ranking, Page Authority, Domain Authority, HTML text/code ratio, Content Management, Page Reputation, Page Rank, Online Competition, etc.
- International Expansion: Internationalization, Market Personas, Tailored Market Strategy, Tailored Communication, Market Technologies, Team Building, Market Management Strategy, Cross-team Projects, Market Position, etc.

  • 44% PPC bounce rate reduction in software industry with my keyword targeting and landing page content strategy
  • Top 3 search results in search engines for the IT industry B2B
  • Launched a new UX design for international E-Commerce with mobile traffic increase up to 41%
  • 36% increase in Customer Engagement with Social Media Strategy in EMEA E-Commerce
  • Provided Training in social media, CMS and SEO

Digital Marketing LeadInnovise SoftwareJan 2012 - June2013

UK’s largest developer of facility management software.£300K digital budget dedicated to createcustomer profiling, digital strategy, SEO strategy,targeted emailing campaigns,and social media campaigns.I worked on profiling customers to deliver a targeted email campaign to increase open rate by more than 90% .I launchedInnovise’s social network campaigns. I managed theweekly press update in terms of content and publication to relevant partner networks

  • 92% increase in marketingemail open-rate; my video PR events were watched by 58% of the target community.
  • 53% more traffic, and launched a more user-friendly website. Created a SEO strategy that saved £30,000.
  • Launchedthe automated sales system, CRM system.
  • Implemented a weekly report to the head of marketing and a monthly board report.
  • Providedsales & IT Training in social media, CMS and CRM

Moved to UK: Dec 2011

EMEA Marketing Manager Uniserv GmbH, GermanyApril 2008 - Nov 2011

Uniserv GmbH develops data quality software. As marketing manager, I managed 16 people in 5 teams. I drove a 40% increase in traffic using e-CRM strategy and by getting the website in top SERP’s on Google & Bing. In 5 weeks, I increased SaaS sales by 39%.

  • Achieved 6-month target in 2 months
  • €12,000 ROI in first 2 monthswith pure digital marketing. Achieved ROI > 100%.
  • Managed relationship with EMEA governmental institutions and global Blue-Chip clients
  • Increased cross-team performance with internal communication strategy by 44%

International Customer Service and MarketingBabyland, GermanyJune 2007 - Feb 2008

Babyland is a European shop for items for babies.I managed a team of 4.We achieved online revenues more than twice as large as the physical shop revenues.

  • International social media strategy to increase brand awareness
  • Launched a PPC campaign with 45% conversions
  • 48% decrease in website bounce rate thanks to adjustments to the website structure and content
  • I co-ordinated the CRM database and trained staff on SEO and PPC
  • eBaycampaigns selling 100% of items

EDUCATION

University of Freiburg, Breisgau, Germany2004 - 2006

Masters in International Business and Marketing

University Partnerships Manager

University of Birmingham, UK2003 - 2004

BH in International Business and Marketing

University of Aix-en Pce, France2001-2003

Bachelor’s Degree in International Business and Communication

SPECIALIST SKILLS

CELINE-JESSICA DOMENECH +44 (0)7972287819 

Marketing Strategy

  • Stakeholder reporting
  • Brand development
  • B2C and B2B Marketing strategy
  • PR strategies and event management
  • Market analysis
  • Internationalisation

Sales & marketing campaigns

  • ROI production
  • Sales, lead and traffic generation
  • Partners management
  • Cross team and cross market communication

Digital Expertise

  • Online Presence Management, includes: SEO, PPC inc. Google Adwords, E-CRM, CMS content strategy, SEM, A/B testing, Google Rankings, Google Analytics, Social Metrics, Kenshoo, Link Building, Crawler-friendly structure
  • HTML 5, CSS, Mobile, PHP, JavaScript
  • Database management,inc. Access,Salesforce, MS Dynamics CRM, SharePoint 2010
  • Usability and UX Design
  • E-commerce consulting
  • Delivering SaaS

CELINE-JESSICA DOMENECH +44 (0)7972287819 

SELECTED FREELANCE WORK

Durex, UK2003-2004

Video campaign

International University Exchange office, Germany 2005-2006

Brand awareness and partnership strategy

InstitutMermoz, FranceOct - Dec 2012

Social media strategy and database installation and management

S

Michael Whitehouse Ltd, UKSep 2011 - Present

Top SERP’s ranking, 64.73% conversions in 3 months, 2 web launches, targeted content strategy & management

M and M Direct, UKJune 2013 – September 2013

EMEA Ecommerce strategy and Online Presence Optimization, 30% revenues only via mobile and tablet traffic

EM PPC CRM CSS HTML5 HTML PHP UX CRM E-CRM MANGEMET MARKETING DIGIAL ONLINE LEAD GENERATION RETENTION CAMPAIGN SOCIAL MEDIA FACEBOOK TWITTER LINKEDIN YOUTUBE PINPOINT PINTEREST YAMMER GROOVE OFFICE WINDOWS MAC OSX SHAREPOINT DOTMAILER E-MAIL COMMUNIGATOR EXTRAVISION MAILCHIMP GENIUS.COM SALES AUTOMATION SALESFORCE PR ANALYTICS MS DYNAMICS CRM MONITORING SALES USABILITY READING PATERN LANGUAGE FRENCH GERMAN ENGLISH WRITING BLOG ONLINE BEHAVIOUR CLOUD BIG DATA BUDGET ANALYSIS TEM LEADER TEAM MANAGEMENT ONLINE TRAINING WORKSHOP EVENTS BROADCAST VIDEO NEWSPAPER CONVERSION REPORTS ONLINE CONVERSION BIRMINGHAM WEST MIDLANDS B1 B2 B3 M6 EVENT MANAGEMENT NEC INNOVISE APPLE CHROME FIREFOX GOOGLE BING YAHOO BAIDU E-MAIL PR MULTI CHANNEL STRATEGY CONTENT WIREFRAME CRAWL TEST OPEN SITE EXPLORER INTERNATIONAL STRATEGY WEBSITE OPTIMISATION

CELINE-JESSICA DOMENECH +44 (0)7972287819 

References available