Introduction to Creative Services
With the advent of the internet and social media, consumers have the ability to search for products and services, read product reviews, and shop around for the lowest price. Because of this, many companies have shifted their focus to value-added services to differentiate their product and service offerings.
What makes Proforma stand apart from other distributors is our access to infinite resources available through one source. Proforma’s in-house Marketing resource can assist Owners and Sales Professionals in developing ideas and campaigns for your customers’ projects. Position yourself as a total solutions provider by utilizing Creative Services for all of your customer project requests.
Proforma’s Creative Services
Creative Services does not provide graphic design. It provides the intellectual property and campaign strategy that comes before graphics are needed. It’s the process that involves creative problem solving and the discovery of new ideas, themes and concepts for your own self-promotion campaigns or your customers’ projects. Creative Services will help you position your business as a Marketing Agency without the high-priced agency fees.
Beneficial support when YOU need it
· Frees up valuable time so that you can focus on what’s most important to your business ($500/hour work vs. $60/hour work)
· Provides presentation tools that demonstrate your professionalism, dedication to their business and providing solutions instead of selling them products
· Assistance when, and only when, you need it!
Why you should take advantage of this service
· To position yourself as a professional, experienced and credible marketing resource
· To differentiate your business from other distributors in the market
· To deepen relationships with customers by asking the right questions, identifying opportunities, and understanding their business needs
· To up sell and cross sell your customers
· To gain insight and creative ideas from a creative marketing professional, without hiring a full time employee
Review your goals and plan before taking the next step
· Determine where you will spend your time
· Determine where you should delegate
· Determine your creative ability
· Determine your timeline and budget
How do I get started?
Please complete a Creative Project Brief, located on the iNET under Marketing – Benefiting from Creative Services, and submit to Janet Cannata at . This lists the basic questions to ask before starting a new creative project and provides the necessary information to lay the groundwork for building the proposal. You can email or contact Janet directly to schedule a time to review.
The Creative Process
· Discovery call to review Creative Project Brief and deliverables
· Brainstorming and idea generation (with you and your customer if you choose)
· Research of your customer’s business and/or industry
· Development of Marketing Proposal that includes:
o A professional presentation that you can email, print, and present to your customer
o Theme, Concept, Product, Service and Vendor Recommendations
o Development of taglines and copy to support the campaign
o Recommended methods of communication and distribution
Project Service Fee: $60 per hour
Janet Cannata, Creative Services Specialist, Marketing
8800 East Pleasant Valley Road • Cleveland, Ohio 44131
P: 216.520.8400 x3138 • Free: 800.825.1525 • F: 216.520.8475
• www.proforma.com
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