Working with the Media

Agenda

Friday, January 10, 2014

Media is all around us and plays a powerful role in business, politics and our personal lives. Class participants will learn the process of pitching a press release, how to effectively access the media and how to deal with the media in a time of crisis.

Location:

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Working with the Media

Agenda

Friday, January 10, 2014

The College of Saint Rose

Center for Communications and Interactive Media (CCIM) ~ Jack’s Place
996 Madison Avenue
Albany, New York 12203

Campus Map:

Attire:Business Casual

SessionDay Objectives:

  1. Introduce the class to changes taking place in the local and global media landscape;
  2. Understand the strengths and constraints of particular media in meeting specific communication goals for individuals and their organizations;
  3. Help class members become better-informed consumers of information so they can be more effective leaders in their businesses and the community;
  4. Introduce the class to professionals who will help them sharpen their personal communication skills;
  5. Explore how organizations can use the media to protect and promote their public image;
  6. Appreciate the diversity of media voice in TechValley and the perspectives they reflect.

Skills: Communication, influence, integrity

We would like to thank our sponsors for making this day possible:

7:45 amCoffee Social compliments of and

8:00 amWelcome & Introductions

Susan Patterson, LTV’07Mark Sheehan, LS’01

The College of Saint RoseSchenectady ARC

Steering Committee Planning Team:

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Working with the Media

Agenda

Friday, January 10, 2014

Lynne Lekakis, CL’06

Kane & Lekakis

Stacy Smith, LTV’13

Carter Conboy

Brian Stuart, LTV’12

United Way of the Greater Capital Region

8:15 amWelcome

Dr. Margaret Kirwin

Interim Provost and Vice President for Academic Affairs

The College of Saint Rose

8:30 amThe Changing Face of Media

Rex Smith

Editor/Vice President

Times Union

9:30 amBreak

9:45 amRound Robin: Sharpening our Personal and Professional Communication Skills

(4 presenters, ½ hour each, 15 minute break in between two presenters)

Dale Klein

Corporate Communication & Speech Specialist

Profitable Speech, LLC

Topic – Personal Communication

Tom Nardacci

Principal and Founder

Gramercy Communications

Topic – Social Media

Rick D’Errico

Director of Public Relations

Transfinder

Managing Director

NYBizLab

Topic – Using the Media

Sarah Bilofsky

Communications Consultant

Sarah E. Bilofsky Communications

Topic – Reputation Management

10:45 amBreak

11:00 amResume Round Robin

12:00 pmLunch sponsored by

Standish Hall

12:45 pmGreetings from

Kim Middleton, Ph.D.

Dean of the School of Arts & Humanities

The College of Saint Rose

Tour of theCenter for Communications and Interactive Media (CCIM)

Paul Conti and Karen McGrath

Communications Department

The College of Saint Rose

1:30 pmPanel Discussion:Challenges and Opportunities Facing Capital Region Media and their Audiences

Moderator:Brian Stuart

Mary Darcy -Owner, All Over Albany

Greg Dahlmann -Owner, All Over Albany

Juan J. George -President, Latino Publishing and Communications

Bob O’Leary – Vice President of Advertising, Daily Gazette

Marit Price – Local Sales Manager, Albany Broadcasting

2:45 pmBreak

3:00 pmIntroduction to How to Use the Media & Media Training: How to Prepare a Press Release; Conduct an Interview; and Handle a Press Conference

Sean Casey Senior Public Affairs Counselor

Eric Mower and Associates, Inc.

Brendan Kennedy

Senior Account Manager, PR

Eric Mower and Associates, Inc.

Mock Press Conference ~ Break-out Session and Coverage

4:30 pmWrap-up

The College of Saint Rose

Center for Communications and Interactive Media (CCIM) ~ Jack’s Place

996 Madison Avenue

Albany, New York12203

CCIM is located on the College of Saint Rose campus on Madison Avenue between Main Street and Partridge Street. Depending on the direction you are traveling (east or west on Madison Avenue) you will turn at the light between Main Street and Partridge Street. CCIM will be in front of you; turn left for parking. Please do not use the St. VincentDePaulChurch spaces.

Link to Interactive Campus Map:

From the East I-90

Take I-90 West to exit 6A to merge onto I-787 South; take Exit 3B (Rte 20 West/Madison Avenue). Travel on Madison Avenue for approximately 2.4 miles. After Partridge Street turn Left at the light (Huether School of Business, big white building will be on the corner) if you get to Main Street you’ve gone too far. CCIM will be directly in front of you; turn left for parking. Please do not use the St. VincentDePaulChurch spaces.

From the North

Take Northwaysouth to Western Avenue. At the lights turn Left onto Western Avenue. Continue on Western for approximately 3 miles; stay to right at Allen Street light to continue onto Madison Avenue. Turn Right at the second light after Allen Street. CCIM will be directly in front of you; turn left for parking. Please do not use the St. VincentDePaulChurch spaces.

From the West

Take I-90 E to exit 24. Pass through the toll booths; take exit 1 (as if you were going to the Crossgate Mall); continue south on the Northway to Western Avenue. Turn Left at the lights onto Western Avenue. Continue on Western for approximately 3 miles; stay to right at Allen Street light to continue onto Madison Avenue. Turn Right at the second light after Allen Street. CCIM will be directly in front of you; turn left for parking. Please do not use the St. Vincent DePaul Church spaces.

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