IMICS Spring 2009
Media and Globalization
Meeting time: Wednesday, 9 a.m. - 12 p.m.
Instructor:Georgette Wang ()
Classroom: 大勇樓
Objective
This course will help students to acquire an indepth understanding of globalization
theories, and the many issues surrounding the transnationalization of media. Topics
covered include the changing landscape of cultural industries, the various
glocalization strategies in the production and marketing of cultural products, the
characteristics of a new generation of media content, the audience and their role, and
policy issues on sovereignty and growth.
Towards the end of the semester students are expected to have the analytical power to
look beyond the changes currently taking place and understand their implications
on the homogenization and heterogenization of the global culture.
Requirements
- Required readings must be read before the specified classmeeting date. Students will take turn in briefing the class on assigned readings and leading discussion on key issues.
2. There are two reports to the term project: verbal, andwritten. The written reportis due a week after the verbal report. As verbal reports make an important part of the course, the agreed-upon schedule must be followed. If a student is unable to deliver the presentation as scheduled due to circumstances beyond his/her control, he/she must notify the teacher beforethe scheduled date of presentation or ASAP, otherwise only 50% of the score for the rescheduled (IF feasible) verbalreport will be counted toward the final grade.
Attendance
Students are expected to try their best to inform the instructor if he/she will be absent from class. Those who miss out more than 25% of the class meetings in the semester with no reason may fail the course.
Grading
Classroom performance (including attendance) 15%
Reports/discussion on additional reading 20%
Oral presentation 30%
Written paper 35%
Teaching Schedule
2/25 Semester begins, introduction to the course (W)
Readings: Featherstone, (in Featherstone, 1-14); Robertson (in Featherstone, 15-30); Wallerstein (in Featherstone, 31-56)
3/4 Globalization theories developed from various disciplines since the 1980s
Readings: Appardurai (in Featherstone, 289-310), Giddens (1-54)
3/11Globalization theories developed from various disciplines since the 1980s
Readings: Said (31-73), Schiller (5-23)
3/18 Globalization theories developed from various disciplines since the 1980s/Globalization and media from a critical perspective—
Media imperialism revisited
Readings: McPhail (59-94, 142-174); Hamelink (in Golding and Harris, 69-93)
3/25 Globalization and media from a critical perspective—
Media imperialism and global cultural homogeneity
Readings: Mosco* (in Nordenstreng and Schiller, 193-209), Miller (44-66, 110-170, business strategies, 2001), Miller* (2000, in Hill and Gibson, 145-155)
4/1 Globalization and media from a critical perspective—
Media imperialism and global cultural homogeneity
Readings: Ferguson (69-93), Sepstrup (19-78), Tunstall (70-81; 96-124), Thussu, Lee (in Goonasekera and Lee, 274-286)
4/8 Globalization and media from a cultural studies perspective—
American domination in question
Readings: Hannerz (in Featherstone, 237-251), Sinclair (in Wang, 19-32), cultural proximity/cultural discount
4/15 The come-back of the local and the rise of the regional—
no one had seen it coming
Readings: Olson (text transparency 1-29); Moran (13-23),*Case studies (Titanic, American Idol/The Weakest Link)
*4/22 Globalization and localization: what lies behind their successes and failures?
Video: Titanic, The Weakest Link
Readings: Kraidy (45-71), Chan (225-248), Wang
4/29 Guest speaker
5/6 What’s there after hybridization?
Video: Crouching Tiger, Hidden Dragon/Mulan
Readings: Katz and Liebes (1990; 114-139), Hall (51-64), Jacobs (851-868)
5/13 The audience: How global can they get?
Readings: Friedman (78-90), Hall
5/20 Guest speaker on transnational media production（TBA）
Assignment: WTO, UN and Internet Governance (McPhail, 268-289)
*5/27 Policy issues: sovereignty and growth from a global perspective
Readings: Sparks (149-188), Morley (in Curran and Morley, 30-43)
6/10 Media and globalization: Where did it go wrong?
*6/17 Final reports
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